The numbers & reach

Forget 30 Shoppers —TikTok Live Puts You in Front of 800!

One of Singapore’s most popular shopping malls, ION Orchard recorded a monthly foot traffic of 4.9 million shoppers per month. That sounds like a huge number but when you divide it between over 400 stores, we’re looking at a mere 34 potential customers in an hour, which your in-store salesperson might not even have had the chance to speak to.

Here’s a wild comparison: Stickler did a Live challenge with YSG in May 2024 and the team went LIVE on TikTok for the first time, garnering over 1,000 viewers in less than 2 hours. We didn’t spend anything on marketing nor did we spend effort promoting the event. At one point, the livestream hit 80 concurrent viewers.

Can you imagine 80 people gathering in a physical store on a random afternoon, listening to what your salesperson has to say about your products? That’s a huge difference in exposure and really shows how powerful online platforms can be for reaching way more people!

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Ref: Foot traffic of physical stores in one of Singapore’s most popular shopping malls

Stickler x YSG Live Challenge

Real-Time Engagement

Ditch the Surveys: Livestreaming Builds Real-Time Trust and Feedback

A good livestream is all about real-time interaction. TikTok Live offers brands and businesses a chance to engage directly with their audience, whether you’re showcasing a product, hosting a Q&A, or running a live tutorial. This direct connection helps build trust and strengthen relationships with your customers.

It also offers an unfiltered, raw glimpse into the brand’s and businesses’ personality and operations. Livestreams help portray transparency, whether through product demonstrations, behind-the-scenes content, or real-time customer support.

No more customer survey forms. Livestream comments are your answer to what the people want.

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Immediate Sales

Instant Purchases: The New Way of Shop

For brands and businesses aiming to drive instant sales, TikTok Live is a game-changer. With its live shopping features, you can showcase products and let viewers buy them on the spot. There is no “add it to your cart” talk, just select a product and pay. That’s it. The product then appears on the viewers’ doorstep in a few days.

To the customers, it is just like making a physical purchase in-store after consulting the salesperson (in this case, the livestream host is the salesperson). The difference is that the customer can do it anywhere and anytime they like, without even worrying about how to bring the purchase home.

You’re probably wondering, why TikTok Live, specifically? Well… To date, it is the only social media platform that allows direct check-out with in-app payment and takes care of last-mile delivery. Others are catching up, but none offer the same user experience and usually redirect users out to a third party to make the purchase which in turn, risks losing the sales.

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