What is the most important part of Live Commerce?

If you answered: Sales! Then you are half right.

Livestream engagement is a huge part of the Live Commerce industry, and yet this portion is often overlooked. It goes hand in hand with sales and often is a huge booster to the stream’s sales if done right.

Based on Stickler’s own research, the average time that a user spends in a stream is 20-30 seconds. If you are not proactive in your engagement with your audience, and don’t capture their attention quickly, you are missing out on a large portion of potential sales.

Common engagement “No-Nos” Stickler has recorded include walking off stream, waiting for viewers to comment before speaking, and looking away from the camera for an extended amount of time.

The example below paints a clear picture of the detrimental effect a consistent lack of engagement with your audience can have on the livestream.

These minute behaviours cause a ripple effect in your streams engagement, resulting in less sales. To combat this, we recommend these 3 simple tips to keep your audience engaged and active:

  1. Ongoing camera engagement.
    • Keep your comments and stream feed close to the camera lens, so that you are visually engaged with the camera instead of looking away.
  2. Keep going!
    • Try not to have pauses in your conversations with viewers, even if it means talking to yourself.
  3. Optimise your stream set up.
    • Make sure you have everything you need near you before you go live, to reduce as much off-screen time as possible. It may be useful to have a “helper” off-screen who can help with grabbing last minute items.

Stickler has a free version of the platform that hosts and moderators can use right away to help with all 3 of these engagement methods. Sign up here!

For more information, check out our website: https://stickler.live/ , or book a free appointment with us through our website!