Since early 23, Stickler has been engaged in multiple discussions with a wide range of Live Streaming Agencies & Brands here in Indonesia. From top-tier and highly recognized TSPs, to major Brands. We also met with a large array of new live streaming agencies, new ones launching every month.

Stickler visit to live streaming studios.

Stickler has tracked the streams of these brands and observed that hosts are a crucial factor in the performance of the brand or agency. We have and continue to see varying qualities of live streams, from extremely well produced, to absolute horror shows. To be frank, most brands would not necessarily be aware of their own negatively perceived streams.

Streamer covered in black paint selling skin whitening cream.

Host performance is an integral component when it comes to Live. Hosts need to know the products, how to sell the products, and how to manage a fluid and engaging audience.

Let’s remember, like search, the audience is going out of their way to connect with a product or brand. If the initial engagement is not found to be relevant or interesting, then you have lost a potential customer and sale.

Let’s not also forget another key overlooked and vital component, brand safety. Regardless of the size of a brand, each and every brand has its safety policies and image.

Most brands are 100% focused on GMV as the key metric and engagement, because of the sales KPIs they may have. This is emphasized by platform dashboards focusing on standard metrics such as sales, orders and click through rates. The platform dashboards may not provide the deeper insights to analyze brand safety or host performance, especially in regard to the cause and effect of host behaviours on sales.

Stickler empowers brands and agencies to answer such challenges, providing a platform to monitor and analyse hosts. With brands streaming for hours on end, it is hard to determine which host abides to brands or product standards. On one hand, Stickler has seen hosts that can engage in a positive manner, using strategic key points to sell and keep the viewers entertained. On the other hand, there are hosts who simply stop mid-stream, start singing, play with their handphone or forget they are live. And yes, we see plenty of this.

Stickler’s platform includes features such as video and audio transcription, comment feed, quality scores and more. This enables brands and agencies to have a holistic oversight across all their streams, as well as affiliate streams.

Example of Stickler platform capturing video and audio transcription.

Our goal is very simple: introduce easy-to-digest data, empower brand owners & agencies to make the right strategic changes, and to improve Host performance, which in turn drives overall better quality across the board. By doing so Stickler believes this will help brands and agencies do Live Commerce. Better.

If you are interested to know more, please reach out.

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