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Live Commerce Analysis: Silence is a Killer
A surprising number of brands, especially in Southeast Asia, have adopted Live Commerce on platforms like TikTok and Shopee, but they have no quality control. L’Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam. We first tracked a L’Oreal brand stream in Vietnam 2 years…
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The Evolution of TikTok – New Features and Direction
Live Commerce is continuing to come in hot, and the team at Stickler are excited over the evolution of the Live space. We noticed that TikTok recently launched some new features to optimise their LIVE operations and incentivise competition between sellers, and we’ve been privileged to have a front row seat to all this progress.…
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Riding the Next Wave: TikTok Live Commerce
Take Domino’s Pizza. Saddled with a tragic safety scandal from its 30-minute delivery guarantee, a half-century-old crappy recipe, and nearly $1 billion in debt in 2004, the company we know today staged its turnaround from 2008, harnessing the nascent technology of the time to grasp an unfair advantage and virtual stranglehold on the U.S. pizza…
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Live and Social Commerce for Brands & Retailers
Introducing Stickler We believe that Live Commerce will be the ascendant ecommerce trend of the next 5 years. Following on from 6 years of huge growth in China where Live Commerce went from inception in 2016 to a third of all ecommerce transactions. Outside China, this will look different, considerably more fragmented, certainly more specialised,…
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A Short History of Live Commerce according to Chat GPT & Lex
Live Commerce [Intro; We used OpenAI’s DaVinci to create an outline of a history of Live Commerce, and then Lex, the Generative AI word processor, to fill each section of the essay. We deleted some of the repetition and some things we just disagreed with but 99% of the text is generated by the AI…




