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Live Commerce Analysis: Silence is a Killer
A surprising number of brands, especially in Southeast Asia, have adopted Live Commerce on platforms like TikTok and Shopee, but they have no quality control. L’Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam. We first tracked a L’Oreal brand stream in Vietnam 2 years…
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A Short History of Live Commerce according to Chat GPT & Lex
Live Commerce [Intro; We used OpenAI’s DaVinci to create an outline of a history of Live Commerce, and then Lex, the Generative AI word processor, to fill each section of the essay. We deleted some of the repetition and some things we just disagreed with but 99% of the text is generated by the AI…
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It always starts with consumers…
[Extract: “By our estimations, Live Commerce on TikTok in South East Asia (Indonesia, Malaysia, Vietnam, Thailand, the Philippines and Singapore) will pass $1bn in GMV a month by the middle of 2023, this is at a ‘per-month’ growth rate that hasn’t been seen in any e-commerce platform since the early 2000’s. We believe that TikTok…


