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FeaturedCompliance in Live Commerce: Four Risk Areas Brands Can’t Ignore
Live commerce is booming, but brands must navigate claims about their products, pricing & stock scarcity and competitor commentary risk. Live commerce is no longer a fringe channel. It’s fast becoming a core retail route for brands, agencies and social commerce teams. At the same time, platforms are imposing stricter content and commerce policies, while…
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Training Your Livestream Hosts: Improving Performance and Sales
Scaling a successful live commerce strategy isn’t just about frequency – it’s about consistency and conversion. This is especially true as Social Commerce is adopted by the Enterprise. As more big brands jump into the livestream commerce race, the ability to sustain multiple high-performing streams per week – across TikTok Shop, Instagram Live, YouTube Shopping…
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Live Commerce Analysis: Silence is a Killer
A surprising number of brands, especially in Southeast Asia, have adopted Live Commerce on platforms like TikTok and Shopee, but they have no quality control. L’Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam. We first tracked a L’Oreal brand stream in Vietnam 2 years…
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Best Practices in Live Commerce
How to Stop Repeating the Same Mistakes in Live Commerce – It’s Time for Best Practices Live commerce has exploded globally, but many regions are still struggling to make the most out of this powerful channel. While platforms like TikTok Shop provide a massive opportunity, many operators and brands are falling short when it comes…
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Pollen Case Study: Livestream – Real-Time Remote Hosting and Moderation Across Three Locations
We’re excited to showcase Pollen’s first livestream powered by Stickler! This case study highlights how our platform enabled remote hosting and moderation across Bandung, Singapore, and Bandung—all happening in real time. The highlight? We’ve now unlocked live product pinning, allowing moderators & hosts to pin products directly into the TikTok livestream from the Stickler UI.…
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