The $2 Trillion Attention Goldmine: Why Live Commerce Is the Future of Shopping

Discover why Live Commerce is set to command 15% of global e-commerce – and how your brand can ride the wave, and not get left behind.

Download the Global Live Commerce Market Outlook 2030 for free by registering below.

Everyone in marketing is chasing attention and talking about retail media and influencer marketing. But while brands obsess over 3-second viewability on their ads, they’re ignoring the one channel that delivers hours of leaned-in, purchase-ready engagement every single day: Live Commerce.

TikTok Shop already see’s 30,000 shoppable streams a day in the US & UK. In China 70% of Livestreams on Douyin are from brands, not affiliates or influencers – is your brand ready for that?

In Southeast Asia, consumers spend hours watching livestreams – engaging, asking questions, buying on the spot. This isn’t because they’re in Asia, we’re seeing the same in the U.S., where TikTok Shop went from “non-starter” to “Amazon challenger” in a single holiday season. Now, across Europe and LATAM, major brands are already broadcasting and banking real revenue as TikTok Shop and other Live platforms start changing consumer behavior.

The shift isn’t coming, it’s here.

Download our Global Live Commerce Market Outlook 2030 (June 2025 Update) and uncover:

The real reasons why Live Commerce now drives ~25% of ecommerce GMV in Asia – and will do the same in the West
How TikTok Shop flipped the script in just 18 months
Platform deep-dives: What Western platforms are doing to catch up – and where they’re falling short
Which markets are about to explode (hint: it’s not just the U.S.)
How Live Commerce is becoming the performance engine of retail media
The strategies winning brands are using to scale fast and stay ahead

This isn’t just about shopping. It’s about how brands will earn and convert attention in the next decade.

Sign up now to download the Global Live Commerce Market Outlook 2030 (June 2025 Update) – and start building for what’s now, and next. Or click here to download the research directly.