{"id":493,"date":"2023-08-03T08:11:00","date_gmt":"2023-08-03T07:11:00","guid":{"rendered":"https:\/\/stickler.live\/?p=493"},"modified":"2023-11-29T06:55:52","modified_gmt":"2023-11-29T06:55:52","slug":"%e4%b9%98%e7%9d%80%e4%b8%8b%e4%b8%80%e6%b3%a2%e6%b5%aa%e6%bd%ae-tiktok-live-commerce","status":"publish","type":"post","link":"https:\/\/stickler.live\/zh\/2023\/08\/03\/riding-the-next-wave-tiktok-live-commerce\/","title":{"rendered":"\u9a7e\u9a6d\u4e0b\u4e00\u6ce2\u6d6a\u6f6eTikTok Live Commerce"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read\">24\u201336 \u5206\u949f<\/div>\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9m17s\"><br>\u4ee5\u591a\u7c73\u8bfa\u6bd4\u8428\u4e3a\u4f8b\u30022004 \u5e74\uff0c\u591a\u7c73\u8bfa\u62ab\u8428\u66fe\u56e0 30 \u5206\u949f\u9001\u8fbe\u4fdd\u8bc1\u3001\u534a\u4e16\u7eaa\u4e4b\u4e45\u7684\u8e69\u811a\u98df\u8c31\u548c\u8fd1 10 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\"\u62ab\u8428\u8ffd\u8e2a\u5668\"\uff0c\u5b83\u7684\u5916\u9001\u670d\u52a1\u6bd4 Grubhub \u505a\u5f97\u66f4\u597d\uff0c\u540e\u8005\u6bd4\u591a\u7c73\u8bfa\u65e9\u6210\u7acb\u4e86\u6574\u6574 10 \u5e74\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-4mnsn\">Web 2.0 \u88ab\u5b9a\u4e49\u4e3a\u4e92\u8054\u7f51\u7684\u793e\u4ea4\u6216\u7528\u6237\u751f\u6210\u6d6a\u6f6e\uff0c\u5728 Web 2.0 \u7684\u4e16\u754c\u91cc\uff0c\u5176\u4ed6\u516c\u53f8\u4e5f\u5728\u5404\u81ea\u7684\u9886\u57df\u91cc\u53d6\u5f97\u4e86\u591a\u7c73\u8bfa\u9aa8\u724c\u5f0f\u7684\u5de8\u5927\u4f18\u52bf\u3002&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-cfv83\">\u8010\u514b\u516c\u53f8\u7684\u51fa\u73b0\u76f8\u5bf9\u8f83\u665a\uff0c\u4f46\u4ed6\u4eec\u5728 2006 \u5e74\u51ed\u501f\u5176 Nike+ \u6570\u5b57\u5e73\u53f0\u3001\u4e0e\u82f9\u679c\u516c\u53f8\u5408\u4f5c\u63a8\u51fa\u7684 Nike iPod \u4ee5\u53ca\u65b0\u7684\u53ef\u7a7f\u6234\u6280\u672f\uff0c\u638c\u63e1\u4e86\u6570\u5b57\u5065\u8eab\u5e02\u573a\u7684\u63a7\u5236\u6743\u3002\u4e0e\u82f9\u679c iPod \u7684\u5408\u4f5c\uff0c\u4ee5\u53ca\u5c06\u4e00\u4e2a\u6709\u8da3\u7684\u5c0f\u53ef\u7a7f\u6234\u8bbe\u5907\u653e\u5728\u978b\u5e95\uff0c\u867d\u7136\u7b28\u62d9\uff0c\u4f46\u6548\u679c\u60ca\u4eba\u3002\u5b83\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4e86\u8054\u7cfb\uff0c\u63d0\u4f9b\u4e86\u4e2a\u6027\u5316\u7684\u8bad\u7ec3\u8ba1\u5212\u548c\u6210\u7ee9\u8ddf\u8e2a\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u521b\u5efa\u4e86\u4e00\u4e2a\u5065\u8eab\u7231\u597d\u8005\u793e\u533a\u3002\u8010\u514b\u5df2\u6210\u4e3a\u6570\u5b57\u5065\u8eab\u9886\u57df\u7684\u5de8\u65e0\u9738\u3002<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-5pp1j\">\u798f\u7279\u5f88\u65e9\u5c31\u610f\u8bc6\u5230\u793e\u4ea4\u5a92\u4f53\u7684\u6f5c\u529b\uff0c\u5e76\u901a\u8fc7 Facebook \u548c Twitter \u7b49\u5e73\u53f0\u79ef\u6781\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002\u798f\u7279\u516c\u53f8\u7684\u6570\u5b57\u5b58\u5728\u4f7f\u4ed6\u4eec\u80fd\u591f\u503e\u542c\u5ba2\u6237\u53cd\u9988\u3001\u89e3\u51b3\u5ba2\u6237\u5173\u5207\u7684\u95ee\u9898\uff0c\u5e76\u901a\u8fc7\u79ef\u6781\u53c2\u4e0e\u5728\u7ebf\u5bf9\u8bdd\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-43f9i\">\u5728\u641c\u7d22\u548c\u57fa\u4e8e\u6548\u679c\u7684\u5e7f\u544a\u5174\u8d77\u4e4b\u521d\uff0c\u6234\u5c14\u548c\u7f8e\u56fd\u8fd0\u901a\u51ed\u501f\u5176\u5728\u8be5\u9886\u57df\u7684\u65e9\u671f\u8d44\u6e90\u6295\u5165\uff0c\u83b7\u5f97\u4e86\u8d85\u989d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8e\u5b83\u4eec\u5728\u76f4\u590d\u8425\u9500\u65b9\u9762\u7684\u5386\u53f2\u652f\u51fa\u548c\u6295\u8d44\u56de\u62a5\u7387\u9a71\u52a8\u578b\u6d3b\u52a8\u3002\u65e9\u671f\u7684\u641c\u7d22\u6761\u4ef6\u4ef7\u683c\u4f4e\u5ec9\uff0c\u7ade\u4e89\u7d27\u5f20\u7a0b\u5ea6\u4f4e\uff0c\u8fd9\u4e3a\u90a3\u4e9b\u5728\u5927\u4f17\u5230\u8fbe\u4e4b\u524d\u5c31\u8fdb\u5165\u5e02\u573a\u7684\u65e9\u671f\u91c7\u7528\u8005\u5e26\u6765\u4e86\u5de8\u5927\u7684\u56de\u62a5.....\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-4j8r7\">\u5173\u952e\u5c31\u5728\u8fd9\u91cc&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9qqgu\">\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u63d0\u524d\u8fdb\u884c\u6570\u5b57\u6295\u6ce8\u3002\u800c\u662f\u6b63\u786e\u5730\u4e0b\u6ce8\uff0c\u5e76\u4e3a\u4e0b\u6ce8\u6295\u5165\u8d44\u91d1\u3002\u5982\u679c\u4f60\u60f3\u4e3b\u5bb0\u4e00\u4e2a\u65b0\u5174\u5e02\u573a\u3002<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-960dt\">\u6211\u4eec\u770b\u5230\u8c37\u6b4c\u5728\u641c\u7d22\u6d6a\u6f6e\u4e2d\u5d1b\u8d77\uff0cFacebook\uff08\u968f\u540e\u662f Instagram\uff09\u5728\u57fa\u4e8e\u793e\u533a\u7684\u793e\u4ea4\u65f6\u4ee3\u78be\u538b\u4e86\u6392\u5728\u5b83\u4eec\u524d\u9762\u7684\u516c\u53f8\uff0c\u800c TikTok \u5219\u5728\u8fd9\u4e2a\u65b0\u7684\u7b97\u6cd5\u4e16\u754c\u4e2d\u8fce\u6765\u4e86\u8fd9\u6837\u4e00\u4e2a\u65f6\u523b\u3002TikTok \u9996\u5148\u5728\u53d7\u4f17\u6570\u91cf\u4e0a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u7136\u540e\u53c8\u5728\u6d88\u8d39\u5206\u949f\u6570\u4e0a\u5360\u636e\u4f18\u52bf\uff0c\u4ed6\u4eec\u4ece\u65e0\u5230\u6709\uff0c\u6210\u4e3a\u559c\u7231\u5176\u5f62\u5f0f\u7684\u6d88\u8d39\u8005\u7684\u9996\u9009\u5e94\u7528\u7a0b\u5e8f\u3002\u5728\u4f7f\u7528 TikTok \u7684\u6d88\u8d39\u8005\u4e2d\uff0c\u6709 90% \u8868\u793a \"\u5b83\u8ba9\u6211\u5feb\u4e50 \"\u548c \"\u6211\u6c38\u8fdc\u4e0d\u4f1a\u611f\u5230\u65e0\u804a\"--\u8fd9\u662f\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u529b\u91cf\uff0c\u4e5f\u662f\u5411\u4e16\u754c\u5ba3\u5e03 \"\u6211\u4eec\u662f\u4e00\u5bb6\u5546\u5e97 \"\u7684\u7edd\u4f73\u65b9\u5f0f\u3002&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6u8qg\">\u4f5c\u4e3a\u4e00\u4e2a\u76f8\u5bf9\u8f83\u65b0\u7684\u5e73\u53f0\uff0cTikTok 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\u5e74\u5b9e\u73b0\u4e86\u8d85\u5e38\u89c4\u589e\u957f\uff0c\u6700\u8fd1\u53c8\u5728\u82f1\u56fd\u63a8\u51fa\u3002\u8be5\u5e73\u53f0\u4ece\u65e0\u5230\u6709\uff0c\u8fc5\u901f\u5d1b\u8d77\uff0c\u9884\u8ba1\u5c06\u5728\u4e00\u5e74\u5de6\u53f3\u7684\u65f6\u95f4\u5185\u6210\u4e3a\u8be5\u5730\u533a\u7b2c\u4e8c\u5927\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0cGMV \u63a5\u8fd1 $200 \u4ebf\u7f8e\u5143\uff0c\u6708\u5747\u590d\u5408\u589e\u957f\u7387\u8fbe\u5230 30%\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pt__10 pb__10\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/2575ca_32f1e0c07e9f4a928f1e82e6fb1fc3f0mv2-1024x768.jpeg\" alt=\"\u5728\u667a\u80fd\u624b\u673a\u5c4f\u5e55\u4e0a\u8fdb\u884c\u76f4\u64ad\u7f8e\u5986\u4ea7\u54c1\u6f14\u793a\" class=\"wp-image-501\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-5ifqi\">\u5bf9\u4e8e\u90a3\u4e9b\u521a\u8fdb\u5165\u8fd9\u4e2a\u9886\u57df\u7684\u4eba\u6765\u8bf4\uff0c\u5373\u65f6\u5546\u52a1\u5c31\u662f\u542c\u8d77\u6765\u5f88\u50cf\u7684\u4e1c\u897f\uff1a\u5373\u770b\u5373\u4e70\u3002\u5f53\u60a8\u89c2\u770b\u76f4\u64ad\u8005\u63a8\u9500\u4ea7\u54c1\u65f6\uff0c\u60a8\u53ea\u9700\u5728\u76f4\u64ad\u89c6\u9891\u73af\u5883\u4e2d\u70b9\u51fb\uff0c\u5373\u53ef\u5728\u60a8\u89c2\u770b\u89c6\u9891\u7684\u5e73\u53f0\u4e0a\u8d2d\u4e70\u76f4\u64ad\u8005\u51fa\u552e\u7684\u4ea7\u54c1\u3002\u4f60\u6c38\u8fdc\u4e0d\u4f1a\u79bb\u5f00\u89c6\u9891\u6d41\u3002\u8fd9\u662f\u4e00\u79cd\u9ad8\u6548\u7684\u9500\u552e\u65b9\u5f0f\uff0c\u6bd4\u4f20\u7edf\u7684 \"\u5728\u8fd9\u91cc\u89c2\u770b\uff0c\u70b9\u51fb\u5e76\u5728\u6d41\u5a92\u4f53\/\u5e94\u7528\u7a0b\u5e8f\u5916\u8d2d\u4e70 \"\u7684\u6a21\u5f0f\u8981\u597d 9 \u500d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6coam\">\u5982\u679c\u4f60\u60f3\u77e5\u9053\u4e1c\u5357\u4e9a\u7684\u6570\u5b57\u662f\u5426\u662f\u4fa5\u5e78\uff0c\u90a3\u5c31\u9519\u4e86\u30022022 \u5e74\uff0c\u5b9e\u65f6\u5546\u52a1\u4e3a\u4e2d\u56fd\u5356\u5bb6\u521b\u9020\u4e86 $490 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\uff0c\u9884\u8ba1\u5230\u4eca\u5e74\u5e74\u5e95\uff0c\u4e2d\u56fd\u7684\u5b9e\u65f6\u5546\u52a1\u6536\u5165\u5c06\u8fbe\u5230 $704 \u4ebf\u7f8e\u5143\u3002 <br><br><strong>\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u9664\u4e86\u4e2d\u56fd\uff0c\u5176\u4ed6\u56fd\u5bb6\u90fd\u5728\u8fd9\u4e2a\u6e20\u9053\u4e0a\u594b\u8d77\u76f4\u8ffd\u3002\u5728\u4e1c\u5357\u4e9a\uff0c\u5c24\u5176\u662f\u5370\u5ea6\u5c3c\u897f\u4e9a\u548c\u8d8a\u5357\uff0cTikTok \u8bc1\u660e\u4e86\u8fd9\u5e76\u975e \"\u4e2d\u56fd\u73b0\u8c61\"\u3002\u5176\u4ed6\u6210\u529f\u7684\u6848\u4f8b\u5219\u66f4\u52a0\u5c0f\u4f17\uff0c\u8981\u4e48\u662f\u5728\u6bcf\u4e2a\u5e02\u573a\u90fd\u6709\u672c\u5730\u53c2\u4e0e\u8005\uff0c\u5982\u65e5\u672c\u7684\u4e50\u5929\u548c\u571f\u8033\u5176\u7684 Trendyol\uff0c\u8981\u4e48\u662f\u5728\u76ee\u6807\u548c\u7528\u6237\u65b9\u9762\u5c0f\u4f17\uff0c\u5982\u7f8e\u56fd\u7684 WhatNot\u3002<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-fd5bc\">\u5c3d\u7ba1\u4e2d\u56fd\u548c\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u6570\u5b57\u4ecd\u5904\u4e8e\u56fd\u9645\u5c0f\u4f17\u6c34\u5e73\uff0c\u4f46\u5176\u4ee4\u4eba\u77a0\u76ee\u7684\u6570\u5b57\u5df2\u4fc3\u4f7f\u5168\u7403\u5e73\u53f0\u7ade\u76f8\u5728\u5176\u5e73\u53f0\u4e0a\u6dfb\u52a0\u76f4\u64ad\u548c\u793e\u4ea4\u5546\u52a1\u529f\u80fd\uff0c\u4ee5\u5e94\u5bf9 Bytedance \u7684 TikTok \u7684\u5a01\u80c1\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cMeta 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Stickler\uff0c\u6211\u4eec\u6b63\u4e0e\u4e16\u754c\u4e0a\u4e00\u4e9b\u6700\u5927\u7684\u54c1\u724c\u5408\u4f5c\uff0c\u901a\u8fc7\u8fd9\u4e00\u6e20\u9053\u63d0\u4f9b\u5353\u8d8a\u7684\u7ed3\u679c\uff0c\u800c\u6211\u4eec\u6b63\u5904\u4e8e\u8fd9\u4e00\u8f6c\u53d8\u7684\u4e2d\u5fc3\u3002\u6211\u4eec\u53ea\u505a\u5373\u65f6\u5546\u52a1\u3002<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-389gt\">\u5982\u679c\u60a8\u5728\u5f00\u59cb\u5b9e\u65bd\u76f4\u64ad\u7b56\u7565\u65f6\u9700\u8981\u5e2e\u52a9\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u6216\u7ed9\u6211\u4eec\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u5411\u6211\u4eec\u95ee\u597d (mailto:hello@stickler.live)\u3002\u6211\u4eec\u5f88\u4e50\u610f\u542c\u53d6\u60a8\u7684\u610f\u89c1\uff01<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Take Domino\u2019s Pizza. Saddled with a tragic safety scandal from its 30-minute delivery guarantee, a half-century-old crappy recipe, and nearly $1 billion in debt in 2004, the company we know today staged its turnaround from 2008, harnessing the nascent technology of the time to grasp an unfair advantage and virtual stranglehold on the U.S. pizza [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375,1376],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce","category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Riding the Next Wave: TikTok Live Commerce - STICKLER<\/title>\n<meta name=\"description\" content=\"Learn how leading brands seized advantage through early digital innovation. 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