{"id":144637,"date":"2026-03-11T00:22:31","date_gmt":"2026-03-11T00:22:31","guid":{"rendered":"https:\/\/stickler.live\/?p=144637"},"modified":"2026-03-16T23:35:20","modified_gmt":"2026-03-16T23:35:20","slug":"%e4%ba%86%e8%a7%a3%e7%8e%b0%e5%9c%ba%e9%94%80%e5%94%ae%e7%9a%84%e5%b9%bf%e5%91%8a%e8%a7%84%e5%88%99","status":"publish","type":"post","link":"https:\/\/stickler.live\/zh\/2026\/03\/11\/understanding-advertising-rules-for-live-selling\/","title":{"rendered":"\u4e86\u89e3\u73b0\u573a\u9500\u552e\u7684\u5e7f\u544a\u89c4\u5219"},"content":{"rendered":"<h4 class=\"wp-block-heading pb__6\">\u5f71\u54cd\u8005\u3001\u8054\u5c5e\u4f1a\u5458\u548c\u76f4\u64ad\u9500\u552e\uff1a\u54c1\u724c\u8d23\u4efb\u95ee\u9898\u3002\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u4e2d\u907f\u514d\u5e73\u53f0\u548c\u76d1\u7ba1\u5ba1\u67e5\u3002\u533a\u522b ...<\/h4>\n\n\n\n<p class=\"pb__6 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\u7531\u4e8e\u4e3b\u6301\u4eba\u4ee5\u9519\u8bef\u7684\u65b9\u5f0f\u8bf4\u4e86\u9519\u8bef\u7684\u8bdd\uff0c\u54c1\u724c\u88ab\u5e73\u53f0\u64a4\u4e0b\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6700\u521d\u5728 TikTok Shop\u3001Shopee\u3001\u4e9a\u9a6c\u900a\u76f4\u64ad\u548c YouTube Shopping \u7b49\u5e73\u53f0\u4e0a\u8fdb\u884c\u7684\u8bd5\u9a8c\u6027\u76f4\u64ad\u8d2d\u7269\uff0c\u5982\u4eca\u5df2\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u66f4\u5927\u7684\u5e73\u53f0\uff1a\u4e00\u4e2a\u6bcf\u6708\u8fd0\u8425\u6570\u5343\u5c0f\u65f6\u76f4\u64ad\u8282\u76ee\u7684\u6c38\u4e45\u6027\u96f6\u552e\u9891\u9053\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u5b83\u7684\u529b\u91cf\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5bf9\u4e8e\u5408\u89c4\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u5df2\u6084\u7136\u6210\u4e3a\u4e00\u4e2a\u95ee\u9898\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u56e0\u4e3a\uff0c\u867d\u7136\u652f\u6301\u5b9e\u65f6\u5546\u52a1\u7684\u6280\u672f\u53d1\u5c55\u8fc5\u901f\u3001, <strong>\u7ba1\u7406\u8fd9\u4e9b\u4fe1\u606f\u6d41\u4e2d\u5b9e\u9645\u53d1\u8a00\u5185\u5bb9\u7684\u7cfb\u7edf\u6ca1\u6709\u8ddf\u4e0a\u6b65\u4f10<\/strong>.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u800c\u8fd9\u4e2a\u7f3a\u53e3\u6b63\u662f\u98ce\u9669\u5f00\u59cb\u51fa\u73b0\u7684\u5730\u65b9\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading pb__6\">\u4ee4\u4eba\u4e0d\u5b89\u7684\u771f\u76f8\uff1a\u5373\u65f6\u5546\u52a1\u5c31\u662f\u5e7f\u544a<\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5e02\u573a\u4e0a\u4e00\u4e2a\u5e38\u89c1\u7684\u8bef\u89e3\u662f\uff0c\u76f4\u64ad\u9500\u552e\u4e0e\u4f20\u7edf\u5e7f\u544a\u6709\u67d0\u79cd\u4e0d\u540c\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u4e0d\u662f\u8fd9\u6837\u7684\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u6709\u4eba\u5728\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\uff0c\u65e0\u8bba\u4ed6\u4eec\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u60a8\u9891\u9053\u4e0a\u7684\u54c1\u724c\u4e3b\u6301\u4eba<\/li>\n\n\n\n<li>\u5f71\u54cd\u8005\u5728\u5176\u9891\u9053\u4e0a\u53d1\u5e03\u4fe1\u606f\u6216\u4f7f\u7528\u5176\u89c6\u9891<\/li>\n\n\n\n<li>\u4ee3\u7406\u5de5\u4f5c\u5ba4<\/li>\n\n\n\n<li>\u5173\u8054\u9500\u552e\u5546<\/li>\n<\/ul>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">- \u5168\u7403\u5404\u5730\u7684\u76d1\u7ba1\u673a\u6784\u90fd\u5c06\u8fd9\u79cd\u4ea4\u6d41\u89c6\u4e3a <strong>\u4e3a\u54c1\u724c\u505a\u5e7f\u544a<\/strong>. .\u8fd9\u610f\u5473\u7740\u540c\u6837\u7684\u89c4\u5219\u9002\u7528\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5728\u7f8e\u56fd\uff0c\u8fd9\u5305\u62ec\u7f8e\u56fd\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\u7684\u8ba4\u53ef\u51c6\u5219\u548c\u7f8e\u56fd\u98df\u54c1\u548c\u836f\u7269\u7ba1\u7406\u5c40\u7684\u4ea7\u54c1\u58f0\u79f0\u89c4\u5219\u3002\u5728\u82f1\u56fd\uff0c\u8fd9\u5c5e\u4e8e\u300a\u53cd\u5784\u65ad\u6cd5\u300b\u7684\u7ba1\u8f96\u8303\u56f4\u3002\u5728\u6b27\u6d32\u3001\u4e1c\u76df\u548c\u8bb8\u591a\u5176\u4ed6\u5e02\u573a\uff0c\u4e5f\u6709\u7c7b\u4f3c\u7684\u6d88\u8d39\u8005\u4fdd\u62a4\u548c\u4ea7\u54c1\u58f0\u660e\u6846\u67b6\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u76f4\u64ad\u5185\u5bb9\u4e0d\u4f1a\u56e0\u4e3a\u662f\u5bf9\u8bdd\u5f0f\u6216\u975e\u811a\u672c\u5f0f\u7684\uff0c\u5c31\u7f6e\u8eab\u4e8e\u8fd9\u4e9b\u6846\u67b6\u4e4b\u5916\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6b63\u5982\u6211\u4eec\u6700\u8fd1\u53d1\u5e03\u7684\u767d\u76ae\u4e66\u4e2d\u7684\u5408\u89c4\u6846\u67b6\u6240\u89e3\u91ca\u7684\uff0c\u6cd5\u5f8b\u539f\u5219\u5f88\u7b80\u5355\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u5982\u679c\u5ba3\u4f20\u4ea7\u54c1\u7684\u53d1\u8a00\u4eba\u4f5c\u51fa\u8bef\u5bfc\u6027\u6216\u672a\u7ecf\u8bc1\u5b9e\u7684\u58f0\u660e\uff0c\u8d23\u4efb\u901a\u5e38\u7531\u54c1\u724c\u627f\u62c5\u3002.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading pt__6\">\u4e3a\u4ec0\u4e48\u5b9e\u65f6\u5546\u52a1\u4f1a\u5e26\u6765\u65b0\u7684\u5408\u89c4\u98ce\u9669<\/h2>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u4f20\u7edf\u5e7f\u544a\u8981\u7ecf\u8fc7\u5c42\u5c42\u5ba1\u67e5\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5305\u88c5\u83b7\u5f97\u6279\u51c6\u3002  \u68c0\u67e5\u8425\u9500\u6587\u6848\u3002  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wp-block-paragraph\">\u5728\u5927\u578b\u73b0\u573a\u5546\u52a1\u6d3b\u52a8\u4e2d\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u51e0\u5341\u4e2a\u4e3b\u673a<\/li>\n\n\n\n<li>\u591a\u4e2a\u5de5\u4f5c\u5ba4<\/li>\n\n\n\n<li>\u591a\u4e2a\u673a\u6784\u6216\u5408\u4f5c\u4f19\u4f34<\/li>\n\n\n\n<li>\u6570\u767e\u5bb6\u5206\u652f\u673a\u6784<\/li>\n\n\n\n<li>\u6bcf\u6708\u6570\u5343\u5c0f\u65f6\u7684\u76f4\u64ad\u5185\u5bb9<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 wp-block-paragraph\">\u5728\u8fd9\u79cd\u89c4\u6a21\u4e0b\uff0c\u5373\u4f7f\u662f\u5f88\u5c0f\u7684\u8bef\u62a5\u4e5f\u4f1a\u6210\u500d\u589e\u52a0\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u591a\u6570\u76f4\u64ad\u4e3b\u6301\u4eba\u90fd\u88ab\u544a\u77e5\u8981\u505a\u4e00\u4ef6\u4e8b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"pb__1 wp-block-paragraph\"><strong>\u201c\u8981\u771f\u5b9e\u201d\u3002\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u8fd9\u79cd\u6307\u4ee4\u5bf9\u53c2\u4e0e\u6027\u975e\u5e38\u6709\u6548\u3002\u4f46\u5bf9\u4e8e\u9075\u5b88\u89c4\u5219\u6765\u8bf4\uff0c\u5b83\u53ef\u80fd\u662f\u5371\u9669\u7684\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5728\u56de\u7b54\u95ee\u9898\u548c\u4fc3\u8fdb\u9500\u552e\u7684\u538b\u529b\u4e0b\uff0c\u4e3b\u6301\u4eba\u7ecf\u5e38\u4f1a\u8d85\u8d8a\u5df2\u83b7\u6279\u51c6\u7684\u4fe1\u606f\uff0c\u8fdb\u5165\u4ee5\u4e0b\u5185\u5bb9 <strong>\u4f20\u95fb\u6216\u533b\u5b66\u9886\u57df<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u6700\u5e38\u89c1\u5230\u7684\u4e00\u4e9b\u4f8b\u5b50\u5305\u62ec\u8fd9\u6837\u7684\u8868\u8ff0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u201c\u8fd9\u8ba9\u6211\u7684\u6e7f\u75b9\u75ca\u6108\u4e86\u201d<\/li>\n\n\n\n<li>\u201c\u5b83\u80fd\u4fee\u590d\u725b\u76ae\u7663\u6591\u201d<\/li>\n\n\n\n<li>\u201c\u672c\u4ea7\u54c1\u7ecf\u4e34\u5e8a\u9a8c\u8bc1\u201d\u3002\u201d<\/li>\n\n\n\n<li>\u201c\u8fd9\u662f\u5e02\u573a\u4e0a\u6700\u597d\u7684\u4ea7\u54c1\u201d\u3002\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u5728\u8bb8\u591a\u53f8\u6cd5\u7ba1\u8f96\u533a\uff0c\u8bf8\u5982\u6b64\u7c7b\u7684\u8a00\u8bba\u5e76\u975e\u968f\u610f\u8bc4\u8bba\uff0c\u800c\u662f <strong>\u53d7\u76d1\u7ba1\u7684\u7d22\u8d54<\/strong>.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5f53\u5b83\u4eec\u51fa\u73b0\u5728\u9500\u552e\u4ea7\u54c1\u7684\u54c1\u724c\u76f4\u64ad\u6216\u8054\u76df\u9891\u9053\u4e0a\u65f6\uff0c\u76d1\u7ba1\u673a\u6784\u901a\u5e38\u4f1a\u5c06\u5176\u89c6\u4e3a\u5e7f\u544a\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e73\u53f0\u4e0d\u662f\u60a8\u7684\u6cd5\u5f8b\u4fdd\u62a4\u4f1e<\/h2>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u6211\u4eec\u7ecf\u5e38\u542c\u5230\u54c1\u724c\u5546\u7684\u53e6\u4e00\u4e2a\u8bef\u89e3\u662f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"pb__1 wp-block-paragraph\"><strong>\u201c\u5982\u679c\u4e0d\u5141\u8bb8\uff0c\u5e73\u53f0\u4f1a\u628a\u5b83\u62c6\u4e0b\u6765\u201d\u3002\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">TikTok Shop \u548c Shopee \u7b49\u5e73\u53f0\u5e76\u4e0d\u8d1f\u8d23\u6267\u884c\u6709\u5173\u5065\u5eb7\u58f0\u660e\u3001\u8fdd\u7981\u4ea7\u54c1\u548c\u8bef\u5bfc\u884c\u4e3a\u7684\u653f\u7b56\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u4f46\u662f <strong>\u8fd9\u4e9b\u89c4\u5219\u7684\u5b58\u5728\u4e3b\u8981\u662f\u4e3a\u4e86\u4fdd\u62a4\u5e73\u53f0\uff0c\u800c\u4e0d\u662f\u5c06\u6cd5\u5f8b\u8d23\u4efb\u8f6c\u5ac1\u7ed9\u54c1\u724c\u3002.<\/strong><\/p>\n\n\n\n<p class=\"pb__1 wp-block-paragraph\">\u901a\u8fc7\u5e73\u53f0\u5ba1\u6838\u5e76\u4e0d\u610f\u5473\u7740\u58f0\u660e\u7b26\u5408\u8981\u6c42\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\u5e7f\u544a\u89c4\u5219<\/li>\n\n\n\n<li>FDA \u4ea7\u54c1\u5206\u7c7b\u6807\u51c6<\/li>\n\n\n\n<li>\u6b27\u76df\u5316\u5986\u54c1\u58f0\u660e\u6761\u4f8b<\/li>\n\n\n\n<li>\u4e1c\u76df\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5<\/li>\n\n\n\n<li>\u7f8e\u56fd\u5e7f\u544a\u534f\u4f1a\u5e7f\u544a\u5b88\u5219<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u5982\u679c\u8bf4\u76d1\u7ba1\u673a\u6784\u8d8a\u6765\u8d8a\u5e0c\u671b\u54c1\u724c <strong>\u79ef\u6781\u76d1\u63a7\u548c\u7ba1\u7406\u6709\u5f71\u54cd\u529b\u7684\u5185\u5bb9\u548c\u8054\u76df\u5185\u5bb9<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading pb__6\">\u5408\u89c4\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u64cd\u4f5c\u95ee\u9898<\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u771f\u6b63\u7684\u6311\u6218\u5728\u4e8e\u4e0d\u4e86\u89e3\u89c4\u5219\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5927\u591a\u6570\u54c1\u724c\u7684\u6cd5\u5f8b\u56e2\u961f\u5df2\u7ecf\u4e86\u89e3\u5b83\u4eec\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6311\u6218\u5728\u4e8e <strong>\u4e1a\u52a1\u80fd\u89c1\u5ea6<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u54c1\u724c\u5f00\u59cb\u5927\u89c4\u6a21\u8fd0\u884c\u5b9e\u65f6\u5546\u52a1\u65f6\uff0c\u4ed6\u4eec\u5f88\u5feb\u5c31\u4f1a\u9762\u4e34\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u8c01\u5728\u76d1\u7763\u4e3b\u6301\u4eba\u5728\u6d41\u5a92\u4f53\u4e0a\u7684\u5b9e\u9645\u53d1\u8a00\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u5ba1\u67e5\u8054\u5c5e\u76f4\u64ad\uff1f<\/li>\n\n\n\n<li>\u662f\u5426\u6709\u8bb0\u5f55\u8a8a\u672c\u6216\u5f55\u97f3\uff1f<\/li>\n\n\n\n<li>\u54c1\u724c\u80fd\u5426\u8bc1\u660e\u63d0\u4f9b\u4e86\u57f9\u8bad\u548c\u6307\u5bfc\uff1f<\/li>\n\n\n\n<li>\u662f\u5426\u6709\u5220\u9664\u6216\u66f4\u6b63\u6709\u95ee\u9898\u5185\u5bb9\u7684\u7a0b\u5e8f\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u6ca1\u6709\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\uff0c\u5408\u89c4\u5c31\u4f1a\u53d8\u5f97\u88ab\u52a8\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u6709\u8d23\u4efb\u8bc1\u660e\u4ed6\u4eec\u5df2\u7ecf\u6559\u80b2\u4e86\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5ba3\u4f20\u5176\u4ea7\u54c1\u7684\u4eba\u3002  \u4ed6\u4eec\u53ef\u80fd\u4f1a\u4e0e\u4ee3\u7406\u5546\u7b7e\u8ba2\u8d23\u4efb\u6761\u6b3e\u6765\u4fdd\u62a4\u81ea\u5df1\uff0c\u4f46\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u6761\u6b3e\u90fd\u7ad9\u4e0d\u4f4f\u811a\u3002.<\/strong><\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5f53\u6709\u4eba\u5bf9\u6709\u95ee\u9898\u7684\u7247\u6bb5\u8fdb\u884c\u8bc4\u8bba\u65f6\uff0c\u8be5\u7247\u6bb5\u53ef\u80fd\u5df2\u7ecf\u88ab\u5e73\u53f0\u6216\u5176\u4ed6\u7528\u6237\u89c2\u770b\u3001\u5206\u4eab\u548c\u5f55\u5236\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CALE \u6846\u67b6<\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u4e3a\u4e86\u5e2e\u52a9\u54c1\u724c\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u4eec\u6700\u8fd1\u4e13\u95e8\u4e3a\u5b9e\u65f6\u5546\u52a1\u5f00\u53d1\u4e86\u4e00\u4e2a\u5408\u89c4\u6846\u67b6\uff1a<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>CALE - \u7d22\u8d54\u51c6\u786e\u6027\u548c\u6cd5\u5f8b\u98ce\u9669<\/strong><\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">CALE \u7684\u7406\u5ff5\u5f88\u7b80\u5355\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u54c1\u724c\u4e0d\u5e94\u53ea\u5173\u6ce8\u4e66\u9762\u8425\u9500\u6587\u6848\uff0c\u800c\u5e94\u5c06\u5176\u89c6\u4e3a <strong>\u5c06\u76f4\u64ad\u548c\u8054\u76df\u5185\u5bb9\u4e2d\u6240\u8bf4\u7684\u4e00\u5207\u89c6\u4e3a\u6f5c\u5728\u7684\u5e7f\u544a\u7d22\u8d54<\/strong>.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u8be5\u6846\u67b6\u9f13\u52b1\u54c1\u724c\u5efa\u7acb\u4e09\u79cd\u80fd\u529b\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading pt__6\">1.\u660e\u786e\u7684\u6743\u5229\u8981\u6c42\u754c\u9650<\/h3>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u4e3b\u6301\u4eba\u548c\u521b\u4f5c\u8005\u9700\u8981\u7b80\u5355\u6613\u61c2\u7684\u89c4\u5219\u3002.<\/p>\n\n\n\n<p class=\"pb__1 wp-block-paragraph\">\u4f8b\u5982<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u5316\u5986\u54c1\u65e0\u75be\u75c5\u7d22\u8d54<\/li>\n\n\n\n<li>\u4e0d\u53d1\u8868\u672a\u7ecf\u8bc1\u5b9e\u7684 \u201c\u4e34\u5e8a\u9a8c\u8bc1 \u201d\u58f0\u660e<\/li>\n\n\n\n<li>\u6ca1\u6709\u8bef\u5bfc\u6027\u7684\u7a00\u7f3a\u6027\u6216\u5b9a\u4ef7\u58f0\u660e<\/li>\n\n\n\n<li>\u65e0\u533b\u5b66\u8f76\u4e8b<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 wp-block-paragraph\">\u8fd9\u4e9b\u89c4\u5219\u9700\u8981\u7528\u901a\u4fd7\u6613\u61c2\u7684\u8bed\u8a00\u6765\u4f20\u8fbe\u3002. <strong>\u800c\u4e0d\u662f\u57cb\u85cf\u5728\u6cd5\u5f8b\u6587\u4ef6\u4e2d\u3002.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading pt__6\">2.\u57f9\u8bad\u3001\u9632\u62a4\u680f\u548c\u5de5\u5177<\/h3>\n\n\n\n<p class=\"pt__6 wp-block-paragraph\">\u76f4\u64ad\u4e3b\u6301\u4eba\u9700\u8981\u5173\u4e8e\u5982\u4f55\u5904\u7406\u5e38\u89c1\u95ee\u9898\u7684\u5b9e\u7528\u6307\u5bfc\u3002\u4f8b\u5982<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u89c2\u4f17\uff1a<\/strong> \u201c\u5982\u679c\u6211\u6709\u6e7f\u75b9\uff0c\u80fd\u7528\u8fd9\u4e2a\u5417\uff1f\u201d<\/p>\n\n\n\n<p class=\"pb__1 wp-block-paragraph\"><strong>\u4e3b\u6301\u4eba\u56de\u5e94\uff1a <\/strong>\u201c\u672c\u4ea7\u54c1\u8bbe\u8ba1\u4e3a\u5316\u5986\u54c1\u6da6\u80a4\u971c\u3002\u5982\u9700\u6cbb\u7597\u76ae\u80a4\u75be\u75c5\uff0c\u6700\u597d\u5411\u4e13\u4e1a\u533b\u62a4\u4eba\u5458\u54a8\u8be2\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u7b80\u5355\u7684\u9632\u8303\u63aa\u65bd\u65e2\u80fd\u8ba9\u4e3b\u6301\u4eba\u4fdd\u6301\u5bf9\u8bdd\uff0c\u53c8\u80fd\u907f\u514d\u9ad8\u98ce\u9669\u7684\u7d22\u8d54\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u54c1\u724c\u3001\u4ee3\u7406\u673a\u6784\u548c\u5de5\u5177\u5e94\u8be5\u4f7f\u7528\u5de5\u5177\u6765\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002  \u50cf Stickler \u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u4e3b\u673a\u548c\u5ba1\u6838\u5de5\u5177\uff0c\u5e76\u5141\u8bb8\u4e3b\u673a\u9075\u5faa\u6709\u5173\u4ea7\u54c1\u548c\u5408\u89c4\u8bed\u8a00\u7684\u7279\u5b9a\u63aa\u8f9e\uff0c\u6709\u52a9\u4e8e\u9632\u6b62\u95ee\u9898\u7684\u53d1\u751f\uff0c\u800c Stickler \u6216 LiveScope \u7684\u8ddf\u8e2a\u529f\u80fd\u53ef\u4ee5\u8ba9\u54c1\u724c\u4e86\u89e3\u54ea\u4e9b\u5730\u65b9\u5df2\u7ecf\u8d8a\u754c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u76d1\u6d4b\u548c\u8bb0\u5f55<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u9700\u8981\u4e86\u89e3\u6d41\u5a92\u4f53\u4e0a\u5b9e\u9645\u53d1\u751f\u7684\u60c5\u51b5\u3002  \u8fd9\u901a\u5e38\u5305\u62ec<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u6355\u6349\u73b0\u573a\u76f4\u64ad\u8bb0\u5f55<\/li>\n\n\n\n<li>\u751f\u6210\u6210\u7ee9\u5355<\/li>\n\n\n\n<li>\u626b\u63cf\u9ad8\u98ce\u9669\u5173\u952e\u8bcd<\/li>\n\n\n\n<li>\u5ba1\u67e5\u8054\u5c5e\u5185\u5bb9<\/li>\n\n\n\n<li>\u4fdd\u5b58\u57f9\u8bad\u548c\u7ea0\u6b63\u7684\u5ba1\u8ba1\u8ddf\u8e2a<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u8fd9\u4e0d\u662f\u8981\u5bf9\u521b\u9020\u529b\u8fdb\u884c\u76d1\u7ba1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e3a\u4e86\u786e\u4fdd <strong>\u5b9e\u65f6\u5546\u52a1\u7ecf\u5f97\u8d77\u65e5\u540e\u7684\u76d1\u7ba1\u5ba1\u67e5<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading pt__6 pb__6\">\u5408\u89c4\u5c06\u6210\u4e3a\u4e00\u79cd\u7ade\u4e89\u4f18\u52bf<\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5982\u4eca\u7684\u5b9e\u65f6\u5546\u52a1\u4e0e\u8bb8\u591a\u6570\u5b57\u6e20\u9053\u7684\u65e9\u671f\u53d1\u5c55\u5341\u5206\u76f8\u4f3c\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5feb\u901f\u589e\u957f...<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5b9e\u9a8c...<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u7ba1\u7406\u677e\u6563...<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u4f46\u5386\u53f2\u8868\u660e\uff0c\u8fd9\u4e00\u9636\u6bb5\u4e0d\u4f1a\u6c38\u8fdc\u6301\u7eed\u4e0b\u53bb\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u641c\u7d22\u5e7f\u544a\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u548c\u5f71\u54cd\u8005\u8425\u9500\u6d3b\u52a8\u6700\u7ec8\u90fd\u4ece\u5b9e\u9a8c\u8d70\u5411\u4e86\u5b9e\u8df5\u3002 <strong>\u7ed3\u6784\u5316\u6cbb\u7406<\/strong>.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5b9e\u65f6\u5546\u52a1\u4e5f\u5c06\u9075\u5faa\u540c\u6837\u7684\u8def\u5f84\uff0c\u800c\u4e14\u9274\u4e8e\u4e3b\u6301\u4eba\u63d0\u51fa\u7684\u5065\u5eb7\u3001\u529f\u6548\u3001\u533b\u7597\u548c\u5176\u4ed6\u9ad8\u98ce\u9669\u4e3b\u5f20\uff0c\u5176\u901f\u5ea6\u53ef\u80fd\u4f1a\u66f4\u5feb\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u65e9\u5efa\u7acb\u8fd0\u8425\u5408\u89c4\u6027\u7684\u54c1\u724c\u5c06\u80fd\u591f<\/p>\n\n\n\n<ul class=\"wp-block-list pl__11\">\n<li>\u5b89\u5168\u6269\u5c55\u76f4\u64ad\u65f6\u957f<\/li>\n\n\n\n<li>\u7ef4\u62a4\u5e73\u53f0\u4fe1\u4efb<\/li>\n\n\n\n<li>\u907f\u514d\u4ee3\u4ef7\u9ad8\u6602\u7684\u76d1\u7ba1\u95ee\u9898<\/li>\n\n\n\n<li>\u4fdd\u62a4\u54c1\u724c\u58f0\u8a89<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 pb__6 wp-block-paragraph\">\u5ffd\u89c6\u8fd9\u4e00\u95ee\u9898\u7684\u54c1\u724c\u6700\u7ec8\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u6570\u5343\u5c0f\u65f6\u7684\u76f4\u64ad\u9500\u552e\u5df2\u6084\u7136\u521b\u9020\u4e86\u6570\u5343\u4e2a\u6f5c\u5728\u7684\u5e7f\u544a\u7d22\u8d54\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading pb__6\">\u6700\u540e\u7684\u601d\u8003<\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u73b0\u573a\u5546\u52a1\u4e4b\u6240\u4ee5\u6709\u6548\uff0c\u662f\u56e0\u4e3a\u5b83\u662f\u4eba\u6027\u5316\u7684\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6d88\u8d39\u8005\u53ef\u4ee5\u770b\u5230\u771f\u4eba\u6f14\u793a\u4ea7\u54c1\u3001\u56de\u7b54\u95ee\u9898\u5e76\u5b9e\u65f6\u505a\u51fa\u53cd\u5e94\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u4f46\u4eba\u7c7b\u7684\u5bf9\u8bdd\u4e5f <strong>\u5546\u4e1a\u8a00\u8bba<\/strong>.<\/p>\n\n\n\n<p class=\"pb__6 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href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:VA6C2:ae6a78c7-e4b8-4097-9cc3-6c35698e00f2\">\u8fd9\u91cc<\/a>.<\/span><\/mark><\/strong><\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6216\u8005\uff0c\u5982\u679c\u60a8\u6b63\u5728\u6269\u5c55\u76f4\u64ad\u5546\u52a1\uff0c\u5e76\u5e0c\u671b\u4e86\u89e3\u5de5\u4f5c\u6d41\u7a0b\u3001\u76d1\u63a7\u548c\u5408\u89c4\u5de5\u5177\u5728\u5b9e\u8df5\u4e2d\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u8bf7\u968f\u65f6\u8bbf\u95ee <a href=\"https:\/\/stickler.live\/zh\/%e8%81%94%e7%b3%bb\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-primary-color\"><strong><span style=\"text-decoration: underline;\">\u8054\u7cfb\u6211\u4eec.<\/span><\/strong><\/mark><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Influencers, Affiliates and Livestream Selling: The Brand Liability Problem. Avoiding platform and regulatory scrutiny in an ever evolving landscape. Different countries have different regulations when it comes to selling to consumers but a simple truth is that Live Commerce and most forms of social selling are advertisements. Understanding what you can and can&#8217;t do as 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