{"id":3252,"date":"2025-05-03T09:18:14","date_gmt":"2025-05-03T08:18:14","guid":{"rendered":"https:\/\/stickler.live\/?p=3252"},"modified":"2025-05-03T09:28:08","modified_gmt":"2025-05-03T08:28:08","slug":"live-commerce-analysis-ang-katahimikan-ay-isang-mamamatay","status":"publish","type":"post","link":"https:\/\/stickler.live\/ph\/2025\/05\/03\/live-commerce-analysis-silence-is-a-killer\/","title":{"rendered":"Pagsusuri ng Live Commerce: Ang katahimikan ay isang Mamamatay"},"content":{"rendered":"<p class=\"pb__7 wp-block-paragraph\"><strong>Isang nakakagulat na bilang ng mga brand, lalo na sa Southeast Asia, ang nagpatibay ng Live Commerce sa mga platform tulad ng TikTok at Shopee, ngunit wala silang kontrol sa kalidad.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inihayag kamakailan ng L&#039;Oreal na, kasunod ng kanilang tagumpay sa Indonesia, naglunsad sila ng sarili nilang Live Commerce Studios sa Vietnam.<\/p>\n\n\n\n<p class=\"pb__11 wp-block-paragraph\">Una naming nasubaybayan ang isang stream ng tatak ng L&#039;Oreal sa Vietnam 2 taon na ang nakalipas (kaya maaaring bago ang mga studio, ngunit ang channel ay hindi). Bata pa ang medium, inisip ito ng mga brand, at dapat silang papurihan sa pag-akyat sa plate sa maraming bansa sa SEA at paglalagay ng watawat bilang isa sa mga unang pangunahing grupo ng brand na gumawa nito. Nakatanggap sila ng atensyon para sa pagtatayo ng mga studio sa&nbsp;<strong>Indonesia&nbsp;<\/strong>at kailan&nbsp;<strong>Vismay Sharma&nbsp;<\/strong>kamakailan ay inihayag na ginawa nila ang parehong sa&nbsp;<strong>Vietnam&nbsp;<\/strong>\u2013 Nasasabik akong makita kung paano sila umunlad. Muli naming sinundan ang ilan sa kanilang mga account at tiningnan kung ano ang ginagawa nila ngayon. Ang mga resulta ay medyo nakakagulat sa pinakapangunahing antas.<br><br>Sa totoo lang, maraming brand sa Southeast Asia ang may \u201cproblema sa katahimikan\u201d \u2013 kaya hindi tayo \u201cpinipili ang mga ito\u201d ngunit pagkatapos ng mahigit dalawang taon, at kapag nag-commit ka sa channel na may capital expenditure, hindi ko maintindihan kung paano hindi pinapanood ng mga brand manager ang output at hinihingi nila ang mas mahusay na performance.<\/p>\n\n\n\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='500' height='278' src='https:\/\/videopress.com\/embed\/GR70hXRb?cover=1&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kasama sa video na ito ang mga katulad na isyu sa mga stream sa nakalipas na ilang buwan mula sa Unilever, Kimberly-Clark, Wardah Beauty at SC Johnson.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Sa Douyin 70% ng lahat ng livestream ay mula sa mga merchant\/brand \u2013 ang pag-unawa at pag-scale sa medium na ito ay isang pangunahing hanay ng kasanayan sa hinaharap ng retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bakit Ito Mahalaga:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tiningnan namin ang mga stream at ang kanilang mga antas ng katahimikan na sinusubaybayan namin sa Indonesia upang maunawaan ang epekto ng katahimikan at ang mga resulta ay medyo nagsasabi:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/05\/Impact-of-Silence-on-Live-Commerce-1024x739.png\" alt=\"Isang serye ng mga graph na naglalarawan ng epekto ng katahimikan sa mga pangunahing live na sukatan, kabilang ang mga natatanging manonood, gusto, at bagong tagasubaybay bawat oras, na may mga data point na naka-plot laban sa mga porsyento ng tagal ng tahimik.\" class=\"wp-image-3256\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large pb__8\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/05\/Impact-of-Silence-on-Live-Commerce-2-1024x739.png\" alt=\"Isang chart na naglalarawan ng epekto ng katahimikan sa mga pangunahing live na sukatan sa livestreaming, na nagpapakita ng mga sukatan ng performance gaya ng mga manonood bawat oras, kabuuang mga manonood, mga like kada oras, komento kada oras, pagbabahagi kada oras, at mga bagong tagasubaybay kada oras na ikinategorya ayon sa mga porsyento ng pangkat ng katahimikan.\" class=\"wp-image-3258\"\/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Ang mga graphics na ito, na pinagsama-sama mula sa pagsusuri sa mahigit 7000 oras ng mga Live Commerce stream sa Indonesia ay malinaw na nagpapakita na kung saan ang mga stream ay may malaking halaga ng katahimikan, ang bilang ng mga manonood, likes, follows atbp ay makabuluhang bumaba (humigit-kumulang 30% sa lahat ng pangunahing sukatan sa kabuuan). Kapag magiging live ka para magbenta ng mga produkto, ito ay malinaw na may trickle down na epekto, mas kaunting mga manonood at mas kaunting mga pakikipag-ugnayan ay nangangahulugan ng mas kaunting mga tao na nanonood at sa huli ay bumibili ng iyong mga produkto.<\/p>\n\n\n\n<p class=\"pb__8 wp-block-paragraph\">Binuo ang Stickler upang pamahalaan ang prosesong ito, gawing mas madali ang pag-live sa scale at tiyaking ginagawa ng iyong mga host ang kailangan nilang gawin. Mayroon kaming mga tool mula sa awtomatikong pag-uulat, kaligtasan ng brand, host at mga tool sa pag-moderate at tulong sa AI upang matulungan kang subaybayan at pamahalaan ang lahat.<br> <br>Hindi sapat ang pagiging Live lang. Ang Tiktok Shop, Shopee at iba pang live na channel ay tungkol sa pagtuklas, atensyon at pakikipag-ugnayan, na lahat ay humahantong sa mga benta. Kung ang iyong mga host ay nakaupo lang doon, naglalaro sa kanilang telepono, ginagawa ang kanilang email, o anuman ang kanilang ginagawa, hindi nila hinihikayat ang iyong madla. Kung hindi ka nakikipag-ugnayan sa madla, hindi ko maintindihan kung para saan mo ito ginagawa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Makipag-ugnayan sa Stickler kung naatasan kang magtatag (o ayusin) ang Live Commerce para sa iyong negosyo o kliyente. Ang aming teknolohiya at mga tool sa pag-uulat ay binuo upang matulungan kang sukatin ang Live Commerce at kung nahihirapan ka kung saan magsisimula, maaari rin kaming tumulong diyan. hello@Stickler.live<\/p>","protected":false},"excerpt":{"rendered":"<p>A surprising number of brands, especially in Southeast Asia, have adopted Live Commerce on platforms like TikTok and Shopee, but they have no quality control. L\u2019Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam. We first tracked a L\u2019Oreal brand stream in Vietnam 2 years [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":3262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1364,1392,1376,1409],"tags":[1424,1427,1404,1423,1425,1406,1426,1377,1408,1378],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-stickler-tools","category-tiktok","category-tiktok-live-algorithm","tag-analysis","tag-best-practice","tag-data-driven-livestreaming","tag-live-commerce","tag-may-2025","tag-sales-conversion-optimization","tag-silence","tag-tiktok","tag-tiktok-algorithm","tag-tiktok-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live Commerce Analysis: Silence is a Killer - STICKLER<\/title>\n<meta name=\"description\" content=\"Analyse live commerce stream quality and host performance issues. 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