{"id":40573,"date":"2025-11-11T09:15:07","date_gmt":"2025-11-11T09:15:07","guid":{"rendered":"https:\/\/stickler.live\/?page_id=40573"},"modified":"2026-09-09T20:24:39","modified_gmt":"2026-09-09T19:24:39","slug":"pollensave","status":"publish","type":"page","link":"https:\/\/stickler.live\/ph\/casestudies\/pollensave\/","title":{"rendered":"Pagbuo ng Live Commerce mula sa 3 Lungsod: The Pollen Save Story"},"content":{"rendered":"
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Mula sa zero sales hanggang sa pagpapatunay ng TikTok Live bilang isang channel sa Indonesia<\/h1>\n\n\n\n

Sinimulan ng Pollen Save ang kanilang TikTok Live na paglalakbay nang walang karanasan sa livestream. Isang host lang sa Bandung at mga teammates sa Jakarta at Singapore. Sa Stickler, ang mga naunang eksperimento na iyon ay naging isang structured, benta-generating na livestream na operasyon.<\/p>\n<\/div>\n\n\n\n

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\"Nakangiti<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Sino ang Pollen Save?<\/h2>\n\n\n\n

Ang Pollen Save ay ang B2C arm ng Pollen, isang kumpanya ng teknolohiya na tumutulong sa mga brand na i-clear ang hindi nabentang imbentaryo gamit ang AI. Nagsimula ang Pollen Save bilang isang eksperimento upang direktang magbenta ng mga produkto ng FMCG sa mga end consumer sa mga merkado tulad ng Indonesia, na nag-aalok ng access sa mga de-kalidad na produkto sa abot-kayang presyo. Sa pamamagitan ng TikTok Live, nagawang palawakin ng Pollen Save ang kanilang abot sa mga potensyal na customer bilang karagdagan sa mga umiiral nang online marketplace tulad ng Shopee.<\/p>\n<\/div>\n\n\n\n

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\"Tatlong<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Sa isang sulyap<\/h4>\n\n\n\n

Mga pangunahing resulta<\/h2>\n\n\n\n

Mabilis na mga highlight ng abot, kita, at pakikipag-ugnayan habang lumipat ang team mula sa mga unang beses na pagsubok patungo sa isang paulit-ulit na operasyon ng livestream.<\/p>\n<\/div>\n\n\n\n

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15k+<\/h1>\n\n\n\n

Kabuuang mga view sa mga stream<\/p>\n<\/div>\n\n\n\n

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+591%<\/h1>\n\n\n\n

Mga komento kada oras na pagtaas<\/p>\n<\/div>\n<\/div>\n\n\n\n

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+400% <\/h1>\n\n\n\n

Pagtaas ng GMV sa loob ng 6 na buwan<\/p>\n<\/div>\n\n\n\n

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+140%<\/h1>\n\n\n\n

Paglago sa mga natatanging manonood<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Isang<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Itinatampok ng Stickler ang ginamit na koponan<\/h2>\n\n\n\n

Ito ang mga tool na sinaligan ng koponan mula sa unang araw. Itinakda nila ang ritmo, pinanatiling naka-sync ang lahat, at ginawang parang isang studio ang malayuang pag-setup.<\/p>\n<\/div>\n\n\n\n

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Run of Show Builder<\/h4>\n\n\n\n

Ang isang shared, minuto-by-minutong plano para sa mga segment, demo at mga sandali ng produkto ay nagpapanatili sa lahat na nakahanay, nagpakalma sa unang pagkakataon, at hinayaan ang team na umangkop sa kalagitnaan ng stream nang hindi naaalis ang daloy.<\/p>\n<\/div>\n\n\n\n

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Post-Live Dashboard<\/h4>\n\n\n\n

Pagkatapos ng bawat session, nag-replay ang team ng video na naka-link sa oras na may mga komento at mga order, na nakahanay sa kung ano ang nagdulot ng mga peak o drop-off, at ginawa ang mga araling iyon sa isang mas mahigpit na plano para sa susunod na stream.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Screen ng Host<\/h4>\n\n\n\n

Ang mga prompt, timer, at mga cue ng produkto ay eksaktong nakaupo kung saan nakatingin ang host, para mapanatili niya ang eye contact sa mga manonood, manatili sa mensahe, at matamaan ang tamang beats nang hindi tumitingin sa malayo.<\/p>\n<\/div>\n\n\n\n

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Audio at Silence Insights<\/h4>\n\n\n\n

Ang mga nakikitang marker ng katahimikan at mababang-enerhiya na mga pag-uunat ay naging malinaw kung saan dapat higpitan ang mga pahiwatig, magdagdag ng mga senyas o handover, na tumutulong sa susunod na stream na maging mas nakakausap at maayos ang bilis.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Screen ng Moderator<\/h4>\n\n\n\n

Mula sa console ng moderator, bumulong ang mga tanong, na-clear ang spam at na-coordinate nang live ang mga pin, na nangangahulugang hindi kailanman naramdaman ng host na nag-iisa at nakakuha ang mga manonood ng mga sagot sa sandaling ito.<\/p>\n<\/div>\n\n\n\n

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Archive ng Video<\/h4>\n\n\n\n

Ang mga natatanging sandali ay pinutol at ibinahagi, pagbuo ng isang buhay na library kung saan maaaring sanayin ng team, sanggunian sa mga debrief, at muling gamitin kapag ang mga tao ay nag-rotate ng mga tungkulin o ang mga bagong host ay sumakay.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Paglago ni Natasya<\/h2>\n\n\n\n

\u201c"Mula sa isang nag-aalangan na unang beses na host hanggang sa isang kumpiyansa na livestreamer, ang paglalakbay ni Natasya ay patunay na ang talento ay lumalago sa tamang gabay.<\/p>\n\n\n\n

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\"Close-up<\/figure>\n\n\n\n
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Unang stream (31 Ago 2024)<\/h5>\n\n\n\n
pangunahing setup, nag-aalangan na paghahatid.<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Isang<\/figure>\n\n\n\n
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Peak stream (22 Abr 2025)<\/h5>\n\n\n\n
pinahusay na pag-iilaw, tiwala sa paghahatid.<\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Journey: Paano Ito Nangyari<\/h2>\n\n\n\n

Ipinapakita ng mga milestone stream ang pagbabago mula sa tahimik na pagsisimula hanggang sa kumpiyansa na pagbebenta: ano ang nagbago, bakit ito gumana, at kung paano pinagana ng Stickler's Run of Show ang isang remote host\u2013moderator team.<\/p>\n<\/div>\n\n\n\n

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\"Imahe<\/figure>\n\n\n\n

Ang Mga Mababang at Maagang Pagsubok<\/h4>\n\n\n\n

Tahimik ang mga unang sesyon, na may mahabang gaps at nag-aalangan na paghahatid. Pinasimple ng team ang pagtakbo at nagdagdag ng mga prompt para panatilihing gumagalaw ang daloy. Ito ang naging baseline para pagbutihin.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n

Turning Point: Ang Unang Panalo<\/h4>\n\n\n\n

Ang mas malinaw na mga pitch at aktibong pag-moderate ay naging mga pagbili. Natagpuan ng koponan ang ritmo nito at nakuha ang mga unang order: patunay na maaaring gumana ang diskarte.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n

The Highs & Peak Moments<\/h4>\n\n\n\n

Sa isang pinakintab na setup, mas mahigpit na mga kawit at mas mabilis na mga tugon, naganap ang pakikipag-ugnayan at naging mas matatag ang mga benta. Ginamit ng team ang mga session na ito bilang isang nauulit na blueprint.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n

Reality Check: The Short Misses<\/h4>\n\n\n\n

Hindi lahat ng simula ay natigil. Ang mga maikli o hindi na-iskedyul na mga session ay naglantad ng mga agwat sa teknikal at timing. Inayos sila ng team gamit ang mga pre-live na pagsusuri at mas mahusay na pag-iiskedyul.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Mga testimonial<\/h2>\n<\/div>\n\n\n\n
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Kailangan naming patunayan na ang livestreaming ay maaaring gumana para sa Pollen Save, kahit na may isang team na kumalat sa tatlong lungsod. Ibinigay sa amin ni Stickler ang istraktura at mga tool upang gawin itong posible - at ipinakita ang mga resulta.<\/p>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n
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Yang En Tan<\/strong><\/h6>\n\n\n\n

Chief of Staff @ Pollen<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Napatunayan na ang Stickler ay isang napaka-epektibong platform para sa pagbuo at pag-optimize ng mga live na operasyon ng commerce. Ang interface ng Stickler ay madaling maunawaan at madaling gamitin sa baguhan, lalo na para sa mga unang beses na host. Tinulungan ni Stickler ang Pollen Save na makamit ang mga masusukat na resulta hindi lang sa performance at benta ng livestream, kundi pati na rin sa pagbuo ng talento at kumpiyansa ng team.<\/p>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n
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Natasya Fadilla<\/a><\/strong><\/h6>\n\n\n\n

Livestream Host @ Pollen<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Kahit na hindi kami nasa iisang kwarto, ang Stickler's Run of Show ay naging maayos ang pakiramdam. Maaari kong panatilihing aktibo ang chat, suportahan si Natasya, at hindi napansin ng mga manonood na kumalat kami sa tatlong lungsod.<\/p>\n\n\n\n

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\"Isang<\/figure>\n\n\n\n
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Radipta (Dipta) Wibowo<\/a><\/strong><\/h6>\n\n\n\n


Global Finance Accounting Tax Manager at HR @ Pollen<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Mga Resulta na Mahalaga<\/h1>\n\n\n\n

Sa Stickler, nagmula ang Pollen Save 0 benta sa napatunayang traksyon<\/strong> sa TikTok Live. Ipinakita nila na ang livestreaming ay maaaring gumana bilang isang bagong B2C channel sa Indonesia \u2014 at kahit na ang isang distributed team sa tatlong lungsod ay maaaring gumana tulad ng isang studio.<\/em><\/p>\n\n\n\n

Pinakamahalaga, pinalaki ng proyekto ang mga tao gaya ng mga numero. Si Natasya ay naging isang mahusay na talento sa livestream. Ito ay isang kwento ng inisyatiba, kumpiyansa, at paglago.<\/em><\/p>\n\n\n\n

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Simulan ang Iyong Paglalakbay sa Stickler<\/a><\/div>\n\n\n\n
Mag-book ng meeting<\/a><\/div>\n<\/div>\n\n\n\n

Isang buwang libre<\/strong><\/p>\n<\/div>\n\n\n\n

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\"Isang<\/figure>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

From zero sales to proving TikTok Live as a channel in Indonesia Pollen Save began their TikTok Live journey with no livestream experience. Just a host in Bandung and teammates in Jakarta and Singapore. With Stickler, those early experiments became a structured, sales-generating livestream operation. Who is Pollen Save? 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