{"id":985,"date":"2024-03-27T07:12:41","date_gmt":"2024-03-27T07:12:41","guid":{"rendered":"https:\/\/stickler.live\/?p=985"},"modified":"2024-04-01T10:00:37","modified_gmt":"2024-04-01T09:00:37","slug":"panduan-mata-pelanggaran-kedai-tiktok","status":"publish","type":"post","link":"https:\/\/stickler.live\/my\/2024\/03\/27\/tiktok-shop-violation-points-guide\/","title":{"rendered":"Kedai TikTok: Panduan Mata Pelanggaran"},"content":{"rendered":"<p class=\"has-link-color has-text-xxs-font-size pt__5 wp-elements-1 wp-block-paragraph\">Foto Pilihan oleh <a href=\"https:\/\/unsplash.com\/@shivelycreative?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Nathan Shively<\/a> pada <a href=\"https:\/\/unsplash.com\/photos\/man-pointing-his-finger-during-daytime-MgIPNC8TG1c?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Nyahpercik<\/a><\/p>\n\n\n\n<p class=\"has-text-xxs-font-size pt__1 pb__5 wp-block-paragraph\">Kemas Kini Terakhir pada 27 Mac 2024<\/p>\n\n\n\n<nav class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#what-are-violation-points\">Apakah mata pelanggaran?<\/a><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#violation-categories\">Kategori Pelanggaran<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#violation-point-milestones\">Pencapaian Titik Pelanggaran<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#milestone-enforcement-system\">Sistem Penguatkuasaan Milestone<\/a><\/li><\/ol><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#performance-monitoring\">Pemantauan Prestasi<\/a><\/li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/stickler.live\/my\/2024\/03\/27\/panduan-mata-pelanggaran-kedai-tiktok\/#how-do-to-appeal-tiktok-violation-points\">Bagaimanakah cara untuk merayu mata pelanggaran TikTok?<\/a><\/li><\/ol><\/nav>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Salah satu matlamat TikTok, kerana ia terus maju ke dalam e-dagang, adalah untuk mengukuhkan kedudukannya sebagai pasaran yang boleh dipercayai kepada bakal pembeli dan seterusnya mula menyaingi platform sedia ada secara global dengan menjual barangan secara berskala. Memandangkan akar sejarah TikTok bukan berasaskan e-dagang tetapi sebaliknya sebagai platform pengedaran kandungan sosial, keupayaan mereka untuk berjaya beralih ke e-dagang \u2013 sambil bergantung pada insentif kewangan dan logistik untuk kedua-dua pengguna dan peniaga \u2013 sangat bergantung pada mendapatkan keyakinan kedua-dua pihak dan membina nama untuk diri mereka sendiri yang membezakan diri mereka sebagai platform e-dagang yang boleh dipercayai.<\/p>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Oleh itu, TikTok menetapkan dua objektif utama yang diharapkan dapat dicapai; untuk membina persekitaran beli-belah yang positif di TikTok Shop dan untuk menyediakan pengalaman membeli-belah yang boleh dipercayai oleh pengguna. TikTok menetapkan peraturan yang harus dipatuhi oleh pedagang di platform mereka dalam &quot;Dasar Penilaian Prestasi Penjual&quot;, dan menguatkuasakan sebarang pelanggaran dasar ini dengan mengeluarkan titik pelanggaran bersama dengan pelbagai tahap sekatan ke akaun penjual.<\/p>\n\n\n\n<p class=\"has-link-color pt__7 wp-elements-2 wp-block-paragraph\">Artikel ini akan merangkumi asas-asas mata pelanggaran TikTok untuk penjual termasuk peristiwa penting titik pelanggaran, tindakan penguatkuasaan dan proses rayuan. Ini bukan panduan untuk garis panduan kandungan bentuk pendek di TikTok dan jika anda ingin mengetahui lebih lanjut tentang subjek itu sila baca <a href=\"https:\/\/www.tiktok.com\/community-guidelines\/en\/overview\/\">Garis Panduan Komuniti TikTok<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading pt__7\" id=\"what-are-violation-points\">Apakah mata pelanggaran?<\/h3>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Mata pelanggaran, dalam istilah paling mudah, ialah versi TikTok untuk mendapatkan mata pada lesen memandu anda kerana melanggar undang-undang jalan raya. Bilangan mata pelanggaran yang dikeluarkan terhadap akaun penjual sepadan dengan keterukan dan kesan pelanggaran yang mereka lakukan. Pengumpulan sejumlah<strong> <\/strong>48 mata<strong> <\/strong>akan mengakibatkan pembatalan penggunaan TikTok Shop oleh penjual. Walau bagaimanapun, sebarang mata pelanggaran yang diterima akan ditetapkan semula 180 hari dari tarikh ia dikeluarkan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading pt__7\" id=\"violation-categories\">Kategori Pelanggaran<\/h4>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Tumpuan kepada strategi penguatkuasaan TikTok ialah enam bidang tumpuan utama. Bidang ini merangkumi keluasan potensi pelanggaran dan penting untuk mengekalkan integriti platform. Mereka termasuk:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kelayakan Penjual<\/strong>: Memastikan semua penjual memenuhi piawaian yang diperlukan untuk menjalankan perniagaan di platform.<\/li>\n\n\n\n<li><strong>Kelayakan dan Kelayakan Produk<\/strong>: Kawasan ini merangkumi keseluruhan daripada produk yang dilarang kepada produk yang terhad, memastikan semua item yang disenaraikan mematuhi undang-undang tempatan dan dasar platform.<\/li>\n\n\n\n<li><strong>Penyenaraian Produk<\/strong>: Ketepatan dan kesesuaian penyenaraian produk diteliti untuk mengelakkan maklumat yang mengelirukan atau berbahaya daripada disebarkan.<\/li>\n\n\n\n<li><strong>Perkhidmatan Pelanggan<\/strong>: Standard tinggi untuk responsif penjual dan komunikasi dengan pelanggan dikuatkuasakan untuk memastikan pengalaman membeli-belah yang positif.<\/li>\n\n\n\n<li><strong>Pemenuhan Penjual<\/strong>: Ini termasuk memantau dan memastikan penghantaran pesanan tepat pada masanya, penerangan produk yang tepat dan pengurusan stok untuk mengurangkan pembatalan dan pemulangan disebabkan kesalahan penjual.<\/li>\n\n\n\n<li><strong>Kandungan E-dagang<\/strong>: Memastikan semua kandungan, termasuk strim langsung dan video produk, mematuhi garis panduan komuniti dan tidak mempromosikan produk yang dilarang atau tidak disokong.<\/li>\n<\/ol>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Tahap dan jenis tindakan penguatkuasaan yang diambil terhadap penjual akan ditentukan berdasarkan keterukan dan kekerapan pelanggaran. TikTok Shop mengekalkan hak untuk menggunakan budi bicaranya dalam menggunakan langkah-langkah ini, sejajar dengan objektif yang lebih luas untuk melindungi pengguna dan mengekalkan persekitaran beli-belah dalam talian yang boleh dipercayai.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Untuk pecahan penuh kategori yang dinyatakan di atas, sila rujuk Dasar Penilaian Prestasi Penjual Kedai TikTok yang ditetapkan di Pusat Penjual TikTok.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"violation-point-milestones\">Pencapaian Titik Pelanggaran<\/h4>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Penjual yang mengumpul sejumlah mata tertentu akan mencapai ambang penguatkuasaan penting di mana tindakan penguatkuasaan akan diambil terhadap kedai mereka bergantung pada jumlah mata yang telah mereka tanggung.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Terdapat empat pencapaian:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Risiko Rendah (0 \u2013 11 mata)<\/li>\n\n\n\n<li>Risiko Sederhana (12 \u2013 23 mata)<\/li>\n\n\n\n<li>Berisiko Tinggi (24 \u2013 35)<\/li>\n\n\n\n<li>Risiko Teruk (36 \u2013 48)<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Imej berikut diterbitkan oleh TikTok sebagai gambaran visual peristiwa penting ini.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/03\/image-1024x764.png\" alt=\"Panduan mata demerit menunjukkan empat tahap risiko: 0-11 Kawasan Rendah, 12-23 Sederhana, 24-35 Tinggi, 36-48 Teruk\" class=\"wp-image-997\" \/><figcaption class=\"wp-element-caption\"><em>(TikTok, 2023)<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading pt__7 pb__7\" id=\"milestone-enforcement-system\">Sistem Penguatkuasaan Milestone<\/h4>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Jadual yang dibentangkan di bawah menunjukkan perkaitan antara jumlah bilangan mata pelanggaran yang terakru oleh penjual dan langkah penguatkuasaan yang diambil. Adalah penting untuk memahami bahawa berdasarkan sifat pelanggaran, penjual mungkin tertakluk kepada pelbagai tindakan penguatkuasaan.<\/p>\n\n\n\n<figure class=\"wp-block-table has-text-xs-font-size\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Titik Pencapaian Pelanggaran<\/strong><\/th><th><strong>Tindakan Penguatkuasaan<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">1 hingga 11<\/td><td>Mesej pelanggaran rasmi akan dihantar kepada penjual.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12 hingga 23<\/td><td>Mesej amaran pelanggaran rasmi akan dihantar kepada penjual lima (5) mata sebelum mencapai tahap penguatkuasaan 12 \u2013 23 mata.<br><br>Penjual hanya akan dapat menjual sehingga 90% daripada purata volum pesanan harian mereka sepanjang 28 hari kalendar yang lalu untuk <strong>(7) hari kalendar.<\/strong><br><br>Penjual tidak akan dapat mengambil bahagian dalam kempen mega baharu, aktiviti pertumbuhan pengguna, penghantaran percuma yang dibiayai oleh TikTok Shop dan faedah platform lain untuk <strong>(7) hari kalendar.<\/strong><br><br>Penjual tidak akan dapat mendaftar dalam Program Gabungan Kedai TikTok untuk<strong> (7) hari kalendar.<\/strong><br><br>Penggantungan penciptaan penyenaraian baharu dan kemas kini untuk<strong> (7) hari kalendar.<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">24 hingga 35<\/td><td>Mesej amaran pelanggaran rasmi akan dihantar kepada penjual lima (5) mata sebelum mencapai tahap penguatkuasaan 24 \u2013 35 mata.<br><br>Penjual hanya akan dapat menjual sehingga 90% daripada purata volum pesanan harian mereka sepanjang 28 hari kalendar yang lalu untuk <strong>(14) hari kalendar.<\/strong><br><br>Penjual tidak akan dapat mengambil bahagian dalam kempen mega baharu, aktiviti pertumbuhan pengguna, penghantaran percuma yang dibiayai oleh TikTok Shop dan faedah platform lain untuk<strong> (14) hari kalendar.<\/strong><br><br>Penjual tidak akan dapat mendaftar dalam Program Gabungan Kedai TikTok untuk<strong> (14) hari kalendar.<\/strong><br><br>Penggantungan penciptaan penyenaraian baharu dan kemas kini untuk<strong> (14) hari kalendar.<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">36 hingga 47<\/td><td>Mesej amaran pelanggaran rasmi akan dihantar kepada penjual lima (5) mata sebelum mencapai tahap penguatkuasaan 36 \u2013 47 mata.<br><br>Kedai TikTok akan menyahaktifkan kedai penjual untuk<strong> (28) hari kalendar.<\/strong><br><br>Penjual tidak akan dapat mengambil bahagian dalam kempen mega baharu, aktiviti pertumbuhan pengguna, penghantaran percuma yang dibiayai oleh TikTok Shop dan faedah platform lain untuk <strong>(42) hari kalendar.<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">48<\/td><td>Mesej amaran pelanggaran rasmi akan dihantar kepada penjual lima (5) mata sebelum mencapai tahap penguatkuasaan 48 mata.<br><br>Kedai TikTok akan menggantung kedai penjual secara kekal.<br><br>TikTok Shop boleh memulakan tindakan undang-undang terhadap penjual dan melaporkan penjual kepada pihak berkuasa kawal selia yang berkaitan untuk pendakwaan.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading pt__7\" id=\"performance-monitoring\">Pemantauan Prestasi<\/h3>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Sebagai tambahan kepada tindakan penguatkuasaan penting yang disenaraikan di atas, TikTok Shop menetapkan ambang untuk metrik tertentu dan memastikan pedagang mematuhi piawaian ini.<\/p>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Piawaian ini disenaraikan dalam laporan prestasi mingguan, yang terdapat di Pusat Penjual TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/03\/CleanShot-2024-03-27-at-15.04.48@2x-686x1024.png\" alt=\"Jadual prestasi mingguan yang menunjukkan Pematuhan Polisi, pelanggaran pemenuhan Pesanan dan metrik Perkhidmatan\" class=\"wp-image-1039\" \/><\/figure>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Penjual bertanggungjawab untuk menyemak prestasi akaun mereka dan mengambil tindakan secara proaktif untuk meningkatkan mana-mana metrik prestasi yang tidak memenuhi piawaian yang digariskan di atas.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">TikTok Shop mungkin mengambil tindakan<strong> sebagai tambahan kepada <\/strong>memerlukan penjual mengambil tindakan pembetulan yang diperlukan. Senarai tindakan yang tidak lengkap yang mungkin kami ambil disertakan di bawah:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menyahsenarai produk;<\/li>\n\n\n\n<li>Mengeluarkan amaran rasmi;<\/li>\n\n\n\n<li>Penggantungan keistimewaan penyenaraian;<\/li>\n\n\n\n<li>Pengeluaran sementara atau kekal faedah penjual;<\/li>\n\n\n\n<li>Penggantungan sementara atau kekal pendaftaran penjual ke Program Gabungan, Kempen dan acara lain;<\/li>\n\n\n\n<li>Had sementara atau kekal pada volum pesanan harian penjual;<\/li>\n\n\n\n<li>Penggantungan sementara atau kekal akses ke pasaran TikTok Shop;<\/li>\n\n\n\n<li>Sekatan ke atas sokongan promosi untuk produk atau kedai penjual;<\/li>\n\n\n\n<li>Memadamkan akaun penjual dan melarang akses ke pasaran Kedai TikTok secara kekal;<\/li>\n\n\n\n<li>Memulakan tindakan undang-undang terhadap penjual; dan\/atau<\/li>\n\n\n\n<li>Melaporkan penjual kepada pihak berkuasa kawal selia yang berkaitan untuk pendakwaan, dan memberikan sebarang maklumat yang diperlukan pada akaun penjual.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading pt__7\" id=\"how-do-to-appeal-tiktok-violation-points\">Bagaimanakah cara untuk merayu mata pelanggaran TikTok?<\/h3>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Jika penjual mempertikaikan tindakan penguatkuasaan oleh TikTok Shop sebagai salah, mereka boleh membuat rayuan melalui Pusat Penjual dengan menyerahkan tiket. TikTok Shop akan menyemak dan membetulkan jika perlu. <\/p>\n\n\n\n<p class=\"pt__7 wp-block-paragraph\">Syarat rayuan termasuk had dua rayuan bagi setiap kes: yang pertama dalam tempoh 30 hari selepas penguatkuasaan dan yang kedua dalam tempoh 15 hari selepas penolakan yang pertama. Rayuan yang berjaya akan menyaksikan penalti ditarik balik dan keistimewaan dikembalikan semula. Walau bagaimanapun, kegagalan untuk merayu atau mengesahkan tuntutan mengakibatkan penolakan rayuan, dengan keputusan TikTok Shop adalah rayuan terakhir selepas kedua. <\/p>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Rayuan di luar masa yang ditetapkan adalah tidak sah. Pelanggaran tertentu tidak boleh dirayu mengikut budi bicara TikTok. Semasa penyiasatan, penjual mesti memberikan bukti keaslian dan menjelaskan sebarang salah faham, memberikan maklumat tambahan yang diperlukan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Jika anda berjaya sejauh ini, terima kasih kerana meluangkan masa untuk membaca artikel ini! <\/p>\n\n\n\n<p class=\"has-link-color pt__7 pb__7 wp-elements-3 wp-block-paragraph\">Jika anda mempunyai sebarang pertanyaan sila hubungi saya melalui e-mel (will@stickler.live) atau di LinkedIn (<a href=\"https:\/\/www.linkedin.com\/in\/william-h-692011133\/\">pautan<\/a>).<\/p>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Jika anda ingin membaca lebih lanjut, sila klik butang sebelumnya\/seterusnya di bawah.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7bb977d8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Featured Photo by Nathan Shively on Unsplash Last Updated on 27th March 2024 One of TikTok&#8217;s goals, as it continues to forge ahead into e-commerce, is to solidify it&#8217;s position as a trustworthy marketplace to potential buyers and consequently begin to rival incumbent platforms globally by selling merchandise at scale. Given TikTok&#8217;s historical roots are [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1376],"tags":[1377,1390,1384,1389,1378,1388,1387],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok","tag-tiktok","tag-tiktok-seller","tag-tiktok-seller-centre-guide","tag-tiktok-seller-violation","tag-tiktok-shop","tag-tiktok-violation-appeal","tag-violation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok Shop: Violation Points Guide - STICKLER<\/title>\n<meta name=\"description\" content=\"Understand TikTok Shop violation points and how they affect your seller status. 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