{"id":1966,"date":"2024-09-20T04:29:19","date_gmt":"2024-09-20T03:29:19","guid":{"rendered":"https:\/\/stickler.live\/?p=1966"},"modified":"2024-09-24T02:24:34","modified_gmt":"2024-09-24T01:24:34","slug":"tiktok-live-whats-the-point","status":"publish","type":"post","link":"https:\/\/stickler.live\/mx\/2024\/09\/20\/tiktok-live-whats-the-point\/","title":{"rendered":"TikTok Live - \u00bfPara qu\u00e9 sirve?"},"content":{"rendered":"
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Cifras y alcance<\/mark><\/p>\n\n\n\n

Olv\u00eddate de 30 compradores: \u00a1TikTok Live te pone delante de 800!<\/h2>\n\n\n\n
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ION Orchard, uno de los centros comerciales m\u00e1s populares de Singapur, registra un tr\u00e1fico mensual de 4,9 millones de compradores al mes. Parece una cifra enorme, pero si la dividimos entre m\u00e1s de 400 tiendas, estamos hablando de apenas 34 clientes potenciales en una hora, con los que puede que ni siquiera haya tenido la oportunidad de hablar su vendedor en la tienda.<\/p>\n<\/div>\n\n\n\n

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He aqu\u00ed una comparaci\u00f3n alocada: Stickler hizo un desaf\u00edo en directo con YSG en mayo de 2024 y el equipo sali\u00f3 en directo en TikTok por primera vez, consiguiendo m\u00e1s de 1.000 espectadores en menos de 2 horas. No gastamos nada en marketing ni nos esforzamos en promocionar el evento. En un momento dado, la retransmisi\u00f3n en directo alcanz\u00f3 los 80 espectadores simult\u00e1neos.<\/strong><\/mark><\/p>\n\n\n\n

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\u00bfSe imagina a 80 personas reunidas en una tienda f\u00edsica una tarde cualquiera, escuchando lo que su vendedor tiene que decir sobre sus productos? Es una diferencia de exposici\u00f3n enorme y demuestra lo poderosas que pueden ser las plataformas en l\u00ednea para llegar a mucha m\u00e1s gente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Hable con nosotros<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Entrada<\/figure>
\"Interior<\/figure>
\"Tienda<\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Ref: Tr\u00e1fico peatonal de tiendas f\u00edsicas en uno de los centros comerciales m\u00e1s populares de Singapur <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Interfaz<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Stickler x YSG Live Challenge<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Compromiso en tiempo real<\/p>\n\n\n\n

Olv\u00eddate de las encuestas: Livestreaming genera confianza y comentarios en tiempo real<\/h2>\n\n\n\n
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Un buen livestream se basa en la interacci\u00f3n en tiempo real. TikTok Live ofrece a las marcas y las empresas la oportunidad de interactuar directamente con su audiencia, ya sea mostrando un producto, organizando una sesi\u00f3n de preguntas y respuestas o impartiendo un tutorial en directo. Esta conexi\u00f3n directa ayuda a generar confianza y a fortalecer las relaciones con tus clientes.<\/p>\n\n\n\n

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Tambi\u00e9n ofrece una visi\u00f3n cruda y sin filtros de la personalidad y el funcionamiento de la marca y la empresa. Las retransmisiones en directo ayudan a transmitir transparencia, ya sea a trav\u00e9s de demostraciones de productos, contenidos entre bastidores o atenci\u00f3n al cliente en tiempo real.<\/strong><\/mark><\/p>\n\n\n\n

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Se acabaron los formularios de encuestas a clientes. Los comentarios de Livestream son tu respuesta a lo que la gente quiere.<\/p>\n\n\n\n

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Pru\u00e9belo ahora<\/strong><\/a><\/div>\n\n\n\n
M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ventas inmediatas<\/mark><\/p>\n\n\n\n

Compras instant\u00e1neas: La nueva forma de comprar<\/h2>\n\n\n\n
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TikTok Live cambia las reglas del juego para las marcas y las empresas que quieren vender al instante. Con sus funciones de compra en directo, puedes mostrar productos y dejar que los espectadores los compren al momento. Nada de \"a\u00f1\u00e1delo al carrito\", s\u00f3lo tienes que seleccionar un producto y pagar. Y ya est\u00e1. El producto llega a la puerta del espectador en unos d\u00edas.<\/p>\n\n\n\n

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Para los clientes, es como hacer una compra f\u00edsica en una tienda tras consultar al vendedor (en este caso, el presentador del livestream es el vendedor). La diferencia es que el cliente puede hacerlo donde y cuando quiera, sin preocuparse siquiera de c\u00f3mo llevar la compra a casa.<\/mark><\/strong><\/p>\n\n\n\n

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Probablemente te preguntes por qu\u00e9 TikTok Live en concreto. Bueno... Hasta la fecha, es la \u00fanica plataforma de redes sociales que permite la compra directa con pago dentro de la aplicaci\u00f3n y se encarga de la entrega en el \u00faltimo kil\u00f3metro. Otras se est\u00e1n poniendo al d\u00eda, pero ninguna ofrece la misma experiencia de usuario y suelen redirigir a los usuarios a un tercero para realizar la compra, con el consiguiente riesgo de perder las ventas.<\/p>\n\n\n\n

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Charlemos<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Transmisi\u00f3n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":241416941,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1391,1375,1365,1376,97],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-live-commerce","category-marketing","category-tiktok","category-uncategorised"],"yoast_head":"\nTikTok Live - What\u2019s the point? - STICKLER<\/title>\n<meta name=\"description\" content=\"Understand TikTok Live reach and viewer engagement potential. 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