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\u53f0\u672c\u306b\u6cbf\u3063\u305f\u30a2\u30a6\u30c8\u30e9\u30a4\u30f3\u306b\u5f93\u3046\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3002\u6cd5\u7684\u30ea\u30b9\u30af\u304c\u4f34\u3046\u5834\u5408\u306f\u3001\u30a2\u30c9\u30ea\u30d6\u306b\u983c\u3089\u306a\u3044\u3053\u3068\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u3084\u8996\u8074\u8005\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u7a4d\u6975\u7684\u306b\u7ba1\u7406\u3059\u308b\u3002\u8ab0\u304b\u304c\u865a\u507d\u306e\u4e3b\u5f35\u3092\u3057\u305f\u308a\u3001\u8aa4\u89e3\u3092\u62db\u304f\u3088\u3046\u306a\u8a00\u8449\u3092\u7e70\u308a\u8fd4\u3057\u305f\u308a\u3057\u305f\u5834\u5408\u3001\u30c1\u30fc\u30e0\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u305d\u308c\u306b\u5bfe\u51e6\u3059\u308b\u304b\u3001\u524a\u9664\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30dd\u30ea\u30b7\u30fc\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u95b2\u89a7\u307e\u305f\u306f\u8ca9\u58f2\u3055\u308c\u308b\u3059\u3079\u3066\u306e\u5730\u57df\u306b\u304a\u3044\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u304c\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading pt__6 pb__5\" id=\"h-2-pricing-two-core-areas-where-brands-slip-up\"><strong>2) \u4fa1\u683c\u8a2d\u5b9a\u30d6\u30e9\u30f3\u30c9\u304c\u5931\u6557\u3059\u308b2\u3064\u306e\u6838\u5fc3\u5206\u91ce<\/strong><\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u4fa1\u683c\u8a2d\u5b9a\u306f\u5730\u96f7\u539f\u3068\u306a\u308a\u3046\u308b\u3002\u9759\u7684\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3068\u306f\u7570\u306a\u308a\u3001\u30e9\u30a4\u30d6\u52d5\u753b\u306e\u7dca\u6025\u6027\u3068\u5373\u6642\u6027\u306f\u4fa1\u683c\u4e3b\u5f35\u3092\u5897\u5e45\u3055\u305b\u3001\u6d88\u8cbb\u8005\u3092\u60d1\u308f\u3059\u30ea\u30b9\u30af\u3092\u9ad8\u3081\u307e\u3059\u3002\u3088\u304f\u3042\u308b2\u3064\u306e\u554f\u984c\u70b9\u306f\u3001\u201c\u5e38\u306b\u30bb\u30fc\u30eb\u4e2d \u201d\u3068\u3044\u3046\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u3001\u201c\u3069\u3053\u3088\u308a\u3082\u304a\u8cb7\u3044\u5f97\u3067\u3059 \u201d\u3068\u3044\u3046\u3088\u3046\u306a\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3067\u3059\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30bb\u30fc\u30eb\u75b2\u308c\u3068\u300c\u5e38\u306b\u5024\u5f15\u304d\u300d\u554f\u984c<\/strong><\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u5546\u54c1\u304c\u5e38\u306b\u300c\u30bb\u30fc\u30eb\u4e2d\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5b9f\u969b\u306b\u306f\u5143\u306e\u4fa1\u683c\u3067\u8ca9\u58f2\u3055\u308c\u308b\u3053\u3068\u304c\u306a\u3044\u5834\u5408\u3001\u898f\u5236\u5f53\u5c40\u306f\u5272\u5f15\u304c\u8aa4\u89e3\u3092\u62db\u304f\u3068\u307f\u306a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u307b\u3068\u3093\u3069\u306e\u5e02\u5834\uff08\u5e02\u5834\u3054\u3068\u306b\u898f\u5236\u306f\u7570\u306a\u308b\uff09\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u624b\u53e3\u306f\u4e0d\u516c\u6b63\u306a\u5546\u884c\u70ba\u306b\u8a72\u5f53\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002TikTok Shop\u72ec\u81ea\u306e\u30dd\u30ea\u30b7\u30fc\u3067\u306f\u3001\u4fa1\u683c\u8868\u793a\u304c\u5b9f\u969b\u306e\u30aa\u30d5\u30a1\u30fc\u5c65\u6b74\u3068\u4e00\u81f4\u3059\u308b\u3053\u3068\u3092\u8981\u6c42\u3057\u3001\u8aa4\u89e3\u3092\u62db\u304f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u7981\u6b62\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8aa4\u89e3\u3092\u62db\u304f\u300c\u6700\u5b89\u5024\u300d\u307e\u305f\u306f\u300c\u6700\u4f4e\u4fa1\u683c\u300d\u306e\u8b33\u3044\u6587\u53e5<\/strong><\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u30db\u30b9\u30c8\u304c\u300c\u3053\u308c\u3088\u308a\u5b89\u3044\u3082\u306e\u306f\u3069\u3053\u306b\u3082\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u8a00\u3046\u5834\u5408\u3001\u305d\u308c\u306f\u6bd4\u8f03\u306e\u4e3b\u5f35\u3067\u3059\u3002\u540c\u3058\u5546\u54c1\u3092\u4ed6\u3067\u3082\u3063\u3068\u5b89\u3044\u5024\u6bb5\u3067\u58f2\u3063\u3066\u3044\u305f\u308a\u3001\u672c\u5f53\u306f\u3082\u3063\u3068\u9ad8\u3044\u300c\u3060\u3063\u305f\u300d\u5024\u6bb5\u3067\u58f2\u3089\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u306f\u4e0d\u5f53\u8868\u793a\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30e9\u30a4\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u554f\u984c\u3092\u5897\u5e45\u3055\u305b\u308b\u7406\u7531<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u30db\u30b9\u30c8\u306f\u3001\u7dca\u6025\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u7d14\u7c8b\u306a\u72ec\u5360\u4fa1\u683c\u3067\u306f\u306a\u3044\u300c\u4eca\u591c\u9650\u308a\u300d\u306e\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u4fa1\u683c\u5e2f\uff08\u901a\u5e38\u4fa1\u683c\u3001\u30af\u30fc\u30dd\u30f3\u4fa1\u683c\u3001\u7279\u5225\u4fa1\u683c\uff09\u306f\u3001\u9069\u5207\u306b\u8aac\u660e\u3055\u308c\u306a\u3051\u308c\u3070\u3001\u6df7\u4e71\u3092\u62db\u3044\u305f\u308a\u3001\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u4e2d\u3067\u5287\u7684\u306b\u898b\u3048\u308b\u5024\u5f15\u304d\u306f\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u5c65\u6b74\u306b\u5b9f\u8cea\u7684\u306a\u6839\u62e0\u304c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<br><\/li>\n<\/ul>\n\n\n\n<p class=\"pt__6 wp-block-paragraph\"><strong>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u306b\u306f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u7d39\u4ecb\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u30ed\u30b0\u3092\u7ba1\u7406\u3059\u308b\u3002\u5404\u4fa1\u683c\u304c\u3044\u3064\u3001\u3069\u3053\u3067\u63d0\u4f9b\u3055\u308c\u305f\u304b\u3092\u8ffd\u8de1\u3059\u308b\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u5b9f\u969b\u306e\u5e02\u5834\u6bd4\u8f03\u306b\u88cf\u4ed8\u3051\u3089\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u3001\u300c\u6700\u4f4e\u4fa1\u683c\u300d\u306e\u3088\u3046\u306a\u7d76\u5bfe\u7684\u306a\u7528\u8a9e\u3092\u4f7f\u7528\u3059\u308b\u3002\u305d\u3046\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u8a00\u8449\u3092\u4fee\u98fe\u3059\u308b\u3053\u3068\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u4fa1\u683c\u8a2d\u5b9a\u30c1\u30fc\u30e0\u3084\u6cd5\u52d9\u30c1\u30fc\u30e0\u3068\u53f0\u672c\u3084\u5b9f\u6cc1\u4e2d\u7d99\u306e\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30e9\u30a4\u30d6\u30fb\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u5728\u5eab\u304a\u3088\u3073\u4fa1\u683c\u8a2d\u5b9a\u30b7\u30b9\u30c6\u30e0\u3092\u8abf\u6574\u3059\u308b\u3002\u30af\u30ea\u30a2\u3055\u308c\u3066\u3044\u306a\u3044\u5272\u5f15\u3092\u30db\u30b9\u30c8\u306b\u63d0\u4f9b\u3055\u305b\u306a\u3044\u3002.<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading pb__5\" id=\"h-3-scarcity-messaging-and-stock-claims\"><strong>3) \u5e0c\u5c11\u6027\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u5728\u5eab\u30af\u30ec\u30fc\u30e0<\/strong><\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u6b8b\u308a5\u3064\u3067\u3059\u300d\u3068\u304b\u300c\u3053\u308c\u304c\u6700\u5f8c\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u300d\u3068\u8a00\u3048\u3070\u3001\u7dca\u6025\u6027\u3092\u9ad8\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u771f\u5b9f\u3067\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u3092\u8aa4\u89e3\u3055\u305b\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u307e\u3059\u307e\u3059\u3001\u305d\u308c\u306f\u7d50\u679c\u3092\u4f34\u3046\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u306a\u305c\u3053\u308c\u304c\u91cd\u8981\u306a\u306e\u304b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u6d88\u8cbb\u8005\u6cd5\u306f\u507d\u306e\u54c1\u8584\u5546\u6cd5\u3092\u5727\u529b\u8ca9\u58f2\u306e\u4e00\u5f62\u614b\u3068\u3057\u3066\u6271\u3046<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u4e00\u4f8b\u3068\u3057\u3066\u3001\u82f1\u56fd\u306e\u65b0\u3057\u3044\u898f\u5236\u5236\u5ea6\u3067\u306f\u3001\u5f53\u5c40\u304c\u3053\u3046\u3057\u305f\u624b\u53e3\u3092\u7f70\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30e9\u30a4\u30d6\u5f62\u5f0f\u306f\u3059\u3050\u306b\u4fe1\u983c\u3092\u5931\u3046\u3002\u6b8b\u308a1\u3064\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u6570\u6642\u9593\u5f8c\u306b\u307e\u3060\u5165\u624b\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u89b3\u5ba2\u306f\u305d\u308c\u3092\u975e\u96e3\u3059\u308b\u3060\u308d\u3046\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u56fa\u5b9a\u3055\u308c\u305f\u3001\u30b9\u30af\u30ea\u30d7\u30c8\u5316\u3055\u308c\u305f\u3001\u307e\u305f\u306f\u66f4\u65b0\u3055\u308c\u306a\u3044\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3084\u5728\u5eab\u6570\u3092\u4f7f\u7528\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u8907\u6570\u306e\u30b9\u30c8\u30ea\u30fc\u30e0\u3067\u3001\u540c\u3058\u5546\u54c1\u306b\u95a2\u3059\u308b\u300c\u30e9\u30b9\u30c8\u30c1\u30e3\u30f3\u30b9\u300d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u5927\u91cf\u306b\u5728\u5eab\u304c\u3042\u308b\u3001\u3042\u308b\u3044\u306f\u7c21\u5358\u306b\u518d\u5165\u8377\u3059\u308b\u5546\u54c1\u306b\u3064\u3044\u3066\u3001\u507d\u306e\u7dca\u6025\u6027\u3092\u4f5c\u308a\u51fa\u3059\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u306b\u306f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u30e9\u30a4\u30d6\u30fb\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5728\u5eab\u30b7\u30b9\u30c6\u30e0\u3068\u7d71\u5408\u3057\u3001\u30e9\u30a4\u30d6\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u304c\u5b9f\u969b\u306e\u5728\u5eab\u30ec\u30d9\u30eb\u3092\u53cd\u6620\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30db\u30b9\u30c8\u304c\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u5e0c\u5c11\u6027\u8868\u73fe\u3092\u4f7f\u7528\u3067\u304d\u308b\u304b\u306e\u30eb\u30fc\u30eb\u3092\u4f5c\u308b\u3002\u4f8b\u3048\u3070\u3001\u5728\u5eab\u304c\u4e00\u5b9a\u6570\u4ee5\u4e0b\u306e\u5834\u5408\u306e\u307f\u300c\u5728\u5eab\u9650\u308a\u300d\u3068\u8a00\u3046\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u3067\u8aa4\u89e3\u3092\u62db\u304f\u3088\u3046\u306a\u7dca\u6025\u6027\u3092\u4fee\u6b63\u3057\u305f\u308a\u3001\u30c8\u30fc\u30f3\u30c0\u30a6\u30f3\u3055\u305b\u308b\u305f\u3081\u306b\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3092\u8a13\u7df4\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u5546\u54c1\u304c\u8fd1\u3005\u518d\u5165\u8377\u3059\u308b\u5834\u5408\u306f\u3001\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002\u3082\u3057\u305d\u308c\u304c\u4e8b\u5b9f\u3067\u306a\u3044\u306a\u3089\u3001\u6c38\u4e45\u306b\u306a\u304f\u306a\u308b\u3068\u793a\u5506\u3057\u306a\u3044\u3053\u3068\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading pb__5\" id=\"h-4-competitor-mentions-and-negative-comparisons\"><strong>4) \u7af6\u5408\u4ed6\u793e\u306e\u8a00\u53ca\u3068\u5426\u5b9a\u7684\u306a\u6bd4\u8f03<\/strong><\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">\u30e9\u30a4\u30d6\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u71b1\u6c17\u306e\u4e2d\u3067\u3001\u7af6\u5408\u3068\u81ea\u793e\u88fd\u54c1\u3092\u5bfe\u6bd4\u3057\u305f\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d0\u30eb\u306e\u88cf\u4ed8\u3051\u306e\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5426\u5b9a\u7684\u306a\u4e3b\u5f35\u306f\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u4e0a\u3001\u5371\u967a\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f55\u304c\u554f\u984c\u304b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>TikTok Shop\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30dd\u30ea\u30b7\u30fc\u306f\u3001\u60aa\u610f\u306e\u3042\u308b\u6bd4\u8f03\u3092\u7981\u6b62\u3057\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u4e00\u4f8b\u3068\u3057\u3066\u3001\u82f1\u56fd\u3068EU\u306e\u5e83\u544a\u6cd5\u306f\u6bd4\u8f03\u5e83\u544a\u3092\u8a8d\u3081\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u306f\u5ba2\u89b3\u7684\u3067\u691c\u8a3c\u53ef\u80fd\u3067\u3042\u308a\u3001\u8aa4\u89e3\u3092\u62db\u304b\u306a\u3044\u5834\u5408\u306b\u9650\u3089\u308c\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30db\u30b9\u30c8\u306f\u3001\u300c\u5b89\u7269\u306e\u30b3\u30d4\u30fc\u5546\u54c1\u3068\u306f\u9055\u3046\u300d\u306a\u3069\u3068\u53f0\u672c\u306b\u306a\u3044\u3053\u3068\u3092\u8a00\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3053\u308c\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30eb\u30fc\u30eb\u3068\u5e83\u544a\u57fa\u6e96\u306e\u4e21\u65b9\u306b\u9055\u53cd\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u907f\u3051\u308b\u3079\u304d\u30ea\u30b9\u30af\u30b7\u30ca\u30ea\u30aa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u7af6\u5408\u88fd\u54c1\u304c\u5371\u967a\u3001\u4f4e\u54c1\u8cea\u3001\u52a3\u60aa\u3067\u3042\u308b\u3068\u3001\u6839\u62e0\u306a\u304f\u4e3b\u5f35\u3059\u308b\u3053\u3068\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u516c\u6b63\u306a\u6587\u8108\u306a\u3057\u306b\u7af6\u5408\u4ed6\u793e\u3092\u4e2d\u50b7\u3059\u308b\u305f\u3081\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u5229\u7528\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u63d0\u643a\u3084\u8aa4\u3063\u305f\u6bd4\u8f03\u3092\u793a\u5506\u3059\u308b\u3088\u3046\u306a\u65b9\u6cd5\u3067\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u53e3\u306b\u3059\u308b\u3053\u3068\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u306b\u306f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u4f7f\u7528\u3059\u308b\u4e88\u5b9a\u306e\u6bd4\u8f03\u5bfe\u8c61\u306f\u4e8b\u524d\u306b\u627f\u8a8d\u3059\u308b\u3053\u3068\u3002\u7af6\u5408\u4ed6\u793e\u306e\u540d\u524d\u3092\u6319\u3052\u308b\u306e\u306f\u3001\u4e3b\u5f35\u3092\u88cf\u4ed8\u3051\u308b\u4e8b\u5b9f\u3068\u691c\u8a3c\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308b\u5834\u5408\u306b\u9650\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u30db\u30b9\u30c8\u306f\u4ed6\u8005\u3092\u653b\u6483\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u306e\u7279\u5fb4\u3084\u5229\u70b9\u306b\u56fa\u57f7\u3059\u308b\u3088\u3046\u8a13\u7df4\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u4ed6\u3092\u8cb6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u5f37\u8abf\u3059\u308b\u3088\u3046\u306a\u8868\u73fe\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300c\u5f53\u793e\u306f3\u5e74\u4fdd\u8a3c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u300d\u3067\u3082\u3044\u3044\u3002\u300c\u5411\u3053\u3046\u306f1\u5e74\u3057\u304b\u4fdd\u8a3c\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u306e\u306f\u6587\u8108\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3092\u30d0\u30c3\u30b7\u30f3\u30b0\u3057\u305f\u308a\u3001\u8aa4\u3063\u305f\u60c5\u5831\u3092\u5e83\u3081\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u30c1\u30e3\u30c3\u30c8\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306f\u307b\u3069\u307b\u3069\u306b\u3059\u308b\u3002<\/li>\n\n\n\n<li class=\"has-background-primary-color has-text-color has-link-color wp-elements-b917eda67d35a3118d5ec15456b3b194\"><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading pb__5\" id=\"h-final-thoughts\"><strong>\u6700\u7d42\u7684\u306a\u611f\u60f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306f\u3001\u3082\u306f\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u898f\u6a21\u3092\u62e1\u5927\u3057\u3001\u5e02\u5834\u5168\u4f53\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u6cd5\u7684\u306a\u5f8c\u4ed8\u3051\u3067\u306f\u306a\u304f\u3001\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u8981\u7d04\u3059\u308b\u3068<\/p>\n\n\n\n<ul class=\"wp-block-list pl__8\">\n<li>\u7279\u306b\u5065\u5eb7\u3084\u7f8e\u5bb9\u306e\u5206\u91ce\u3067\u306f\u3001\u8a87\u5f35\u3055\u308c\u305f\u8868\u73fe\u3084\u66d6\u6627\u306a\u8868\u73fe\u306f\u907f\u3051\u308b\u3002<\/li>\n\n\n\n<li 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class=\"wp-block-paragraph\">\u73fe\u5728\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u898f\u5236\u5f53\u5c40\u304c\u30e9\u30a4\u30d6\u8ca9\u58f2\u306b\u4e00\u5c64\u6ce8\u529b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u696d\u52d9\u306b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30d7\u30ed\u30bb\u30b9\u3092\u7d44\u307f\u8fbc\u3093\u3067\u3044\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u98a8\u8a55\u88ab\u5bb3\u3084\u53d6\u7de0\u308a\u3092\u53d7\u3051\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u8abf\u6574\u3001\u30c1\u30fc\u30e0\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3078\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u7d71\u5408\u306b\u3088\u3063\u3066\u5148\u624b\u3092\u6253\u3063\u305f\u4f01\u696d\u306f\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3068\u6210\u9577\u3092\u52dd\u3061\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading pt__6\" id=\"h-about-stickler-amp-compliance\"><strong>\u30b9\u30c6\u30a3\u30c3\u30ab\u30fc\uff06\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u3064\u3044\u3066<\/strong><\/h2>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\">Stickler\u306b\u306f\u3001Live Commerce\u7528\u306e\u30c4\u30fc\u30eb\u7fa4\u304c\u3042\u308a\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u30d7\u30ec\u30e9\u30a4\u30d6\uff1a<\/strong> \u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u6e96\u62e0\u3057\u305f\u30b9\u30af\u30ea\u30d7\u30c8\u3001\u30e9\u30f3\u30fb\u30aa\u30d6\u30fb\u30b7\u30e7\u30fc\u3001\u5546\u54c1\u8aac\u660e\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u3084\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u306e\u7f72\u540d\u3092\u5f97\u3066\u3001\u30c1\u30fc\u30e0\u306b\u52b9\u7387\u7684\u306b\u914d\u5e03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u30e9\u30a4\u30d6\u4e2d\uff1a<\/strong> Stickler\u306f\u3001\u30e9\u30a4\u30d6\u306e\u81ea\u767a\u6027\u3068\u4fe1\u6191\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u30db\u30b9\u30c8\u304c\u30b7\u30e7\u30fc\u306e\u82e6\u60c5\u51e6\u7406\u3092\u901a\u3057\u3066\u30ac\u30a4\u30c9\u3055\u308c\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u30db\u30b9\u30c8\u3068\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304b\u3089\u3001\u30db\u30b9\u30c8\u3068\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u6700\u9ad8\u306e\u4ed5\u4e8b\u3092\u3059\u308b\u4e00\u65b9\u3067\u3001\u3042\u306a\u305f\u304c\u627f\u8a8d\u3057\u305f\u8aac\u660e\u3068\u30d5\u30ec\u30fc\u30ba\u306e\u307f\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  \u307e\u305f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u821e\u53f0\u88cf\u3092\u8996\u8074\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u30dd\u30b9\u30c8\u30fb\u30e9\u30a4\u30d6\uff1a <\/strong>\u30db\u30b9\u30c8\u306e\u66f8\u304d\u8d77\u3053\u3057\u3001\u6d88\u8cbb\u8005\u306e\u767a\u8a00\u3084\u30b3\u30e1\u30f3\u30c8\u3001\u30db\u30b9\u30c8\u306e\u53cd\u5fdc\u306a\u3069\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u8ffd\u8de1\u3059\u308b\u5305\u62ec\u7684\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002  \u30db\u30b9\u30c8\u304c\u4f55\u3092\u767a\u8a00\u3057\u305f\u304b\u3001\u307e\u305f\u3069\u306e\u3088\u3046\u306b\u4e00\u7dda\u3092\u8d8a\u3048\u305a\u306b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002  \u307e\u305f\u3001\u30db\u30b9\u30c8\u304c\u305d\u306e\u5834\u3057\u306e\u304e\u3067\u767a\u8a00\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3084\u3001\u6b21\u56de\u306f\u8a00\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u767a\u8a00\u3092\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306b\u3001\u30db\u30b9\u30c8\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3059\u308b\u30c4\u30fc\u30eb\u3082\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"pb__6 wp-block-paragraph\"><strong>\u4fdd\u7ba1\u3068\u5831\u544a\uff1a <\/strong>\u5f53\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3068\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002  \u8ab0\u304c\u3001\u4f55\u3092\u767a\u8a00\u3057\u305f\u304b\u3092\u4e00\u5143\u7684\u306b\u8a18\u9332\u3057\u3001\u8aa4\u3063\u305f\u8aac\u660e\u304b\u3089\u30af\u30ec\u30fc\u30e0\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3001\u307e\u305f\u306f\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5bfe\u3057\u3066\u6d88\u8cbb\u8005\u304b\u3089\u30af\u30ec\u30fc\u30e0\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3001\u53c2\u7167\u7528\u306b\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u6c38\u4e45\u4fdd\u5b58\u3057\u307e\u3059\u3002  \u307e\u305f\u3001\u304a\u5ba2\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u6cd5\u52d9\u30c1\u30fc\u30e0\u3001\u307e\u305f\u306f\u30e9\u30a4\u30d6\u30fb\u30c1\u30fc\u30e0\u306b\u3001\u767a\u8a00\u5185\u5bb9\u306b\u5fdc\u3058\u3066\u6f5c\u5728\u7684\u306a\u554f\u984c\u3092\u77e5\u3089\u305b\u308b\u8b66\u544a\u30b7\u30b9\u30c6\u30e0\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d6\u5f97 <a href=\"https:\/\/stickler.live\/jp\/%e3%82%b3%e3%83%b3%e3%82%bf%e3%82%af%e3%83%88\/\"><strong><span style=\"text-decoration: underline;\">\u9023\u7d61\u4e2d <\/span><\/strong><\/a>\u79c1\u305f\u3061\u3068\u4e00\u7dd2\u306b\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Live commerce is booming, but brands must navigate claims about their products, pricing &amp; stock scarcity and competitor commentary risk. Live commerce is no longer a fringe channel. It&#8217;s fast becoming a core retail route for brands, agencies and social commerce teams. At the same time, platforms are imposing stricter content and commerce policies, while regulators are stepping up enforcement This puts claims made by hosts in the spotlight where they risk platform bans, or, more seriously, regulatory scrutiny over their practices. This applies to both branded live channels and claims made by affiliates in the brand name. For multinational brands, the live commerce compliance challenge is real. The opportunity 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