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\"\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u30012\u5e74\u4ee5\u4e0a\u7d4c\u3063\u3066\u3001\u8a2d\u5099\u6295\u8cc7\u3092\u3057\u3066\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30cd\u30b8\u30e3\u30fc\u304c\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u898b\u305a\u3001\u3088\u308a\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8981\u6c42\u3057\u306a\u3044\u306e\u306f\u7406\u89e3\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress \u30d3\u30c7\u30aa\u30d7\u30ec\u30fc\u30e4\u30fc\" aria-label='VideoPress \u30d3\u30c7\u30aa\u30d7\u30ec\u30fc\u30e4\u30fc' width='500' height='278' src='https:\/\/videopress.com\/embed\/GR70hXRb?cover=1&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1739540970'><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30d3\u30c7\u30aa\u306b\u306f\u3001\u30e6\u30cb\u30ea\u30fc\u30d0\u3001\u30ad\u30f3\u30d0\u30ea\u30fc\u30fb\u30af\u30e9\u30fc\u30af\u3001\u30ef\u30fc\u30c0\u30fb\u30d3\u30e5\u30fc\u30c6\u30a3\u3001SC\u30b8\u30e7\u30f3\u30bd\u30f3\u306e\u3053\u3053\u6570\u30f6\u6708\u306e\u30b9\u30c8\u30ea\u30fc\u30e0\u306b\u304a\u3051\u308b\u540c\u69d8\u306e\u554f\u984c\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"pb__7 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src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/05\/Impact-of-Silence-on-Live-Commerce-1024x739.png\" alt=\"1\u6642\u9593\u3042\u305f\u308a\u306e\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570\u3001\u300c\u3044\u3044\u306d\uff01\u300d\u6570\u3001\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306a\u3069\u3001\u6c88\u9ed9\u304c\u30e9\u30a4\u30d6\u306e\u4e3b\u8981\u6307\u6a19\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u793a\u3059\u4e00\u9023\u306e\u30b0\u30e9\u30d5\u3067\u3001\u6c88\u9ed9\u6642\u9593\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u305f\u3082\u306e\u3002\" class=\"wp-image-3256\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large pb__8\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/05\/Impact-of-Silence-on-Live-Commerce-2-1024x739.png\" alt=\"\u6c88\u9ed9\u304c\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u30e9\u30a4\u30d6\u6307\u6a19\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8868\u3057\u305f\u30c1\u30e3\u30fc\u30c8\u3067\u30011\u6642\u9593\u3042\u305f\u308a\u306e\u8996\u8074\u8005\u6570\u3001\u7dcf\u8996\u8074\u8005\u6570\u30011\u6642\u9593\u3042\u305f\u308a\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u6570\u30011\u6642\u9593\u3042\u305f\u308a\u306e\u30b3\u30e1\u30f3\u30c8\u6570\u30011\u6642\u9593\u3042\u305f\u308a\u306e\u30b7\u30a7\u30a2\u6570\u30011\u6642\u9593\u3042\u305f\u308a\u306e\u65b0\u898f\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306a\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u3001\u6c88\u9ed9\u30b0\u30eb\u30fc\u30d7\u306e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u5206\u985e\u3057\u3066\u793a\u3057\u3066\u3044\u308b\u3002\" class=\"wp-image-3258\"\/><\/figure>\n\n\n\n<p class=\"pb__7 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L\u2019Oreal recently announced that, following their success in Indonesia, they had launched their own Live Commerce Studios in Vietnam. We first tracked a L\u2019Oreal brand stream in Vietnam 2 years ago (so the studios may be new, but the channel is not). The medium was young, brands were figuring it out, and they are to be commended for stepping up to the plate in multiple countries in SEA and putting down a flag as one of the first major brand groups to do so. 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