{"id":488,"date":"2023-08-21T07:56:00","date_gmt":"2023-08-21T06:56:00","guid":{"rendered":"https:\/\/stickler.live\/?p=488"},"modified":"2023-11-29T06:56:13","modified_gmt":"2023-11-29T06:56:13","slug":"levoluzione-di-tiktok-nuove-funzionalita-e-direzione","status":"publish","type":"post","link":"https:\/\/stickler.live\/it\/2023\/08\/21\/the-evolution-of-tiktok-new-features-and-direction\/","title":{"rendered":"L'evoluzione di TikTok - Nuove funzionalit\u00e0 e direzione"},"content":{"rendered":"<figure class=\"wp-block-image size-large pb__5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp\" alt=\"Dimostrazione di prodotti di bellezza in diretta su TikTok Shop con un punteggio di coinvolgimento di 86%\" class=\"wp-image-482\" srcset=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp 1024w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-300x169.webp 300w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-768x432.webp 768w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1536x864.webp 1536w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-2048x1152.webp 2048w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1200x675.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Il Live Commerce continua a fare faville e il team di Stickler \u00e8 entusiasta dell'evoluzione dello spazio Live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbiamo notato che TikTok ha recentemente lanciato alcune nuove funzionalit\u00e0 per ottimizzare le operazioni LIVE e incentivare la concorrenza tra i venditori, e abbiamo avuto il privilegio di assistere in prima fila a tutti questi progressi.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosa c'\u00e8 di nuovo?<\/strong><br>Hanno aggiunto 2 nuove funzionalit\u00e0 alle loro funzioni mobili per i moderatori, aggiungendo una scheda \u201cGestione dei buoni\u201d e una scheda \u201cLIVE Giveaway\u201d nel carrello. In precedenza, ci\u00f2 avveniva tramite il sito web del TikTok Shop, richiedendo un ulteriore membro dello staff per gestirlo da fuori campo o richiedendo ai conduttori di dedicare del tempo (durante lo streaming) alla gestione tramite un dispositivo aggiuntivo.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Che cosa significa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci\u00f2 consente ai moderatori di gestire questi due fattori direttamente attraverso l'applicazione mobile, snellendo il processo operativo e permettendo all'host di modificarli direttamente sulla propria applicazione mobile, riducendo la necessit\u00e0 di ulteriore supporto da parte del personale dietro le quinte. L'host diventa cos\u00ec un conduttore e un moderatore 2 in 1, in grado di regolare questi fattori in base al flusso in corso. Se funziona, l'idea \u00e8 che questo ottimizzi le operazioni LIVE e le renda pi\u00f9 fluide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Ispirazione video!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVideo Inspiration\u201d consente ai venditori di visualizzare i contenuti brevi di altri venditori in base a un sistema di classificazione di vari fattori, come le entrate e le conversioni pi\u00f9 elevate. Si presume che l'obiettivo sia quello di creare un hub unico che consenta ai venditori di monitorare i contenuti dei loro concorrenti con il pretesto di fornire ispirazione da replicare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In che modo Stickler pu\u00f2 integrare questi aggiornamenti?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stickler ha creato il primo strumento di ascolto al mondo che consente agli utenti di tracciare e analizzare i dati LIVE attraverso flussi, canali e regioni. Fornisce approfondimenti che consentono ai venditori di ottimizzare la loro strategia Live e di ottenere pi\u00f9 vendite senza alcuno sforzo.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dove andremo a finire?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Queste nuove funzionalit\u00e0 hanno lo scopo di incentivare i venditori a creare contenuti brevi migliori, mostrando ci\u00f2 che funziona dei concorrenti. Niente di nuovo: una piattaforma digitale che aumenta il livello di concorrenza tra i venditori e che genera un'atmosfera di tensione, in quanto i venditori competono per aumentare il loro Gross Merchandise Value (GMV).<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 in linea con la recente introduzione del sistema di livelli TikTok Service Partner (TSP) che classifica i TSP in base a diversi fattori, incentivandoli con vantaggi di supporto che prima erano offerti a tutti. Questo dimostra il progresso di TikTok verso una piattaforma \"hands-off\", in cui le parti esterne come Stickler e i TSP gestiscono la maggior parte dei propri processi in un ecosistema interno senza il supporto diretto di TikTok.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Man mano che raggiungono la massa critica, ci aspettiamo di vedere altri effetti di rete standard di Internet, mentre TikTok continua la sua missione per diventare la prossima grande piattaforma con potere di mercato!<\/p>","protected":false},"excerpt":{"rendered":"<p>Live Commerce is continuing to come in hot, and the team at Stickler are excited over the evolution of the Live space. We noticed that TikTok recently launched some new features to optimise their LIVE operations and incentivise competition between sellers, and we\u2019ve been privileged to have a front row seat to all this progress. [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375,1376],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce","category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Evolution of TikTok - New Features and Direction - STICKLER<\/title>\n<meta name=\"description\" content=\"TikTok added mobile moderator tools for voucher management and giveaways. 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