{"id":1790,"date":"2024-07-24T10:02:16","date_gmt":"2024-07-24T09:02:16","guid":{"rendered":"https:\/\/stickler.live\/?p=1790"},"modified":"2024-07-24T10:02:18","modified_gmt":"2024-07-24T09:02:18","slug":"ai-la-nuova-maionese-2","status":"publish","type":"post","link":"https:\/\/stickler.live\/it\/2024\/07\/24\/ai-the-new-mayonnaise-2\/","title":{"rendered":"AI: La nuova maionese?"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read has-text-xs-font-size\">2\u20133 minuti<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avete visto il video. Il proprietario di un negozio di kebab, con un talento artistico forse pi\u00f9 adatto a una galleria d'arte che a una bancarella di cibo, applica abbondantemente la maionese su tutto, dalla carne alla confezione. La didascalia, \"Quando le aziende aggiungono l'intelligenza artificiale al loro portafoglio prodotti\", centra il punto. \u00c8 una rappresentazione comica, ma accurata, del modo in cui alcune aziende stanno affrontando l'integrazione dell'IA.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">L'overdose di AI<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">L'IA \u00e8 indubbiamente uno strumento potente. Sta rivoluzionando i settori, dalla sanit\u00e0 alla finanza. Ma come ogni strumento, deve essere usato con giudizio. Il problema \u00e8 che l'IA \u00e8 diventata la nuova parola d'ordine, applicata a qualsiasi cosa, dal tostapane allo spazzolino da denti. \u00c8 come se le aziende credessero che la semplice menzione dell'IA trasformer\u00e0 magicamente il loro prodotto in un beniamino dei consumatori.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">La proposta di valore<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Sia chiaro: l'intelligenza artificiale pu\u00f2 cambiare le carte in tavola se applicata in modo ponderato. Prendiamo ad esempio GitHub Copilot, che sta rivoluzionando lo sviluppo del software aumentando in modo significativo la produttivit\u00e0 degli sviluppatori. Questo \u00e8 un ottimo esempio di IA che offre un valore tangibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'altra parte, abbiamo visto l'IA usata come poco pi\u00f9 di un espediente di marketing. Abbiamo visto chatbot alimentati dall'IA che sono poco pi\u00f9 di FAQ glorificate, che non offrono alcun vantaggio reale rispetto a una pagina di aiuto ben strutturata. Oppure consigli di prodotto guidati dall'intelligenza artificiale che sono cos\u00ec generici che potrebbero anche essere casuali. Si tratta di casi in cui l'intelligenza artificiale \u00e8 una mera guarnizione, che non aggiunge nulla al sapore del prodotto.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Il rischio<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Il pericolo di questa applicazione indiscriminata dell'IA \u00e8 duplice. In primo luogo, rischia di diluire il vero potenziale dell'IA. Facendo un uso eccessivo del termine, le aziende rischiano di desensibilizzare i consumatori ai suoi vantaggi. In secondo luogo, c'\u00e8 la possibilit\u00e0 concreta che l'IA si affatichi. Cos\u00ec come i consumatori possono stancarsi di una pubblicit\u00e0 costante, possono anche stancarsi di prodotti che dichiarano di essere alimentati dall'IA senza fornire un valore tangibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebbene l'IA sia indubbiamente uno strumento dall'immenso potenziale, \u00e8 fondamentale ricordare che non si tratta di una bacchetta magica. Prima di integrare l'IA in un prodotto, le aziende devono porsi una domanda fondamentale: Migliora davvero l'esperienza dell'utente? Se la risposta \u00e8 no, forse \u00e8 il momento di ripensare all'approccio \"Mayo-on-everything\".<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">AI: un'azienda che punta ai risultati<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A differenza della diffusione indiscriminata dell'IA su ogni prodotto, Stickler ha adottato un approccio pragmatico e basato sui dati. Sfruttando il nostro vasto archivio di oltre 30.000 ore di dati catturati in livestreaming, comprese le trascrizioni dettagliate degli ospiti, l'analisi approfondita del sentiment degli spettatori e le metriche di coinvolgimento complete, abbiamo sviluppato un sofisticato strumento di scripting per prodotti di intelligenza artificiale. Questa soluzione innovativa genera script basati sui dati, infarciti di termini e frasi unici che si sono dimostrati in grado di favorire le conversioni di vendita. Potete generare gli script AI quando importate i vostri prodotti da TikTok in Stickler e costruite la vostra Run of Show. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sfruttando il nostro ampio set di dati, Stickler sta dimostrando come l'IA possa essere efficacemente sfruttata per ottimizzare e scalare le operazioni di livestreaming.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Siete interessati a saperne di pi\u00f9 su come Stickler sia all'avanguardia nell'ottimizzazione dei livestream guidata dall'intelligenza artificiale? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stickler.live\/it\/contatto\/\">Contattateci oggi stesso<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve seen the video. A kebab shop owner, with an artistic flair perhaps better suited to a gallery than a food stall, liberally applies mayonnaise to everything from the meat to the packaging. The caption, &#8220;When companies add AI to their product portfolio,&#8221; hits the nail on the head. It&#8217;s a comical, yet accurate representation [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1374,1364,1375,1367,1392,1376],"tags":[1394,1400,1402,1401,1403,1395,1399,1404,1398,1396,1406,1405,1397],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-analytics","category-live-commerce","category-resources","category-stickler-tools","category-tiktok","tag-ai","tag-ai-fatigue","tag-ai-in-livestreaming","tag-ai-product-scripting","tag-ai-powered-livestreaming","tag-artificial-intelligence","tag-data-driven","tag-data-driven-livestreaming","tag-marketing","tag-product-development","tag-sales-conversion-optimization","tag-stickler","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI: The New Mayonnaise? - STICKLER<\/title>\n<meta name=\"description\" content=\"Discover when AI adds genuine value to your business and when it&#039;s just hype. 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