{"id":504,"date":"2023-02-21T08:16:00","date_gmt":"2023-02-21T08:16:00","guid":{"rendered":"https:\/\/stickler.live\/?p=504"},"modified":"2023-11-29T06:51:01","modified_gmt":"2023-11-29T06:51:01","slug":"commerce-en-direct-et-social-pour-les-marques-et-les-detaillants","status":"publish","type":"post","link":"https:\/\/stickler.live\/fr\/2023\/02\/21\/live-and-social-commerce-for-brands-retailers\/","title":{"rendered":"Commerce en direct et social pour les marques et les d\u00e9taillants"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read\">1 \u00e0 2 minutes<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-a3u82\">Pr\u00e9sentation de Stickler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-cb58s\">Nous pensons que le commerce en direct sera la tendance dominante du commerce \u00e9lectronique au cours des cinq prochaines ann\u00e9es. Il fait suite \u00e0 six ann\u00e9es de croissance \u00e9norme en Chine, o\u00f9 le commerce en direct est pass\u00e9 d'un stade initial en 2016 \u00e0 un tiers de l'ensemble des transactions de commerce \u00e9lectronique. En dehors de la Chine, cette tendance sera diff\u00e9rente, consid\u00e9rablement plus fragment\u00e9e, certainement plus sp\u00e9cialis\u00e9e et encore plus interactive. Ce sera l'une des formes dominantes de communication et de vente pour les marques et les d\u00e9taillants.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b6ffh\">Les \"r\u00e9seaux sociaux\" sont en voie de disparition. Ils sont les portails de leur \u00e9poque, et leur temps est venu, et c'\u00e9tait amusant, jusqu'\u00e0 ce que \u00e7a ne le soit plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-f271q\">Aujourd'hui, nous allons de l'avant, et le divertissement et la connexion sont de nouveau \u00e0 la mode. Le commerce en direct fera partie de ce mouvement vers une interaction plus positive, une consommation et des conversations plus significatives qui ne sont pas obs\u00e9d\u00e9es par de faux comptes d'utilisateurs et m\u00eame de faux influenceurs.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-fn3vu\">Nous travaillons avec des marques et des d\u00e9taillants de premier plan sur leur parcours de commerce en direct et de commerce social. De 0 \u00e0 1, puis au-del\u00e0, y compris la strat\u00e9gie, le flux de travail, ce que vous allez vendre et o\u00f9 vous allez le vendre, et qui va le vendre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-32mg4\">Nous avons travaill\u00e9 avec toutes les plateformes, \u00e9labor\u00e9 des plans strat\u00e9giques et op\u00e9rationnels pour les plus grandes marques mondiales et nous savons comment obtenir des r\u00e9sultats.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-1iebn\">Nous vous fournirons un guide pour vous aider \u00e0 vendre et \u00e0 tirer le meilleur parti des canaux que vous poss\u00e9dez. Envoyez-nous un message \u00e0 <a href=\"mailto:info@stickler.live\" target=\"_blank\" rel=\"noreferrer noopener\">info@stickler.live<\/a> pour en savoir plus.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-17bsh\"><em><strong>Il est temps de passer \u00e0 l'action. Il est temps de se pr\u00e9occuper des d\u00e9tails.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Introducing Stickler We believe that Live Commerce will be the ascendant ecommerce trend of the next 5 years. Following on from 6 years of huge growth in China where Live Commerce went from inception in 2016 to a third of all ecommerce transactions. Outside China, this will look different, considerably more fragmented, certainly more specialised, [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live and Social Commerce for Brands &amp; Retailers - STICKLER<\/title>\n<meta name=\"description\" content=\"Live commerce is reshaping retail. 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Stickler helps brands and retailers develop strategy, workflow, and sales operations for livestream selling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stickler.live\/fr\/2023\/02\/21\/commerce-en-direct-et-social-pour-les-marques-et-les-detaillants\/\" \/>\n<meta property=\"og:site_name\" content=\"STICKLER\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T08:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T06:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp?fit=645%2C475&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Fionn Hyndman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:site\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fionn Hyndman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/\"},\"author\":{\"name\":\"Fionn Hyndman\",\"@id\":\"https:\\\/\\\/stickler.live\\\/#\\\/schema\\\/person\\\/5112e924d96b86f74c362c2521903261\"},\"headline\":\"Live and Social Commerce for Brands &amp; Retailers\",\"datePublished\":\"2023-02-21T08:16:00+00:00\",\"dateModified\":\"2023-11-29T06:51:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/\"},\"wordCount\":254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp\",\"articleSection\":[\"Live Commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/\",\"url\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/\",\"name\":\"Live and Social Commerce for Brands &amp; Retailers - STICKLER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/02\\\/21\\\/live-and-social-commerce-for-brands-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp\",\"datePublished\":\"2023-02-21T08:16:00+00:00\",\"dateModified\":\"2023-11-29T06:51:01+00:00\",\"description\":\"Live commerce is reshaping retail. 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