{"id":1966,"date":"2024-09-20T04:29:19","date_gmt":"2024-09-20T03:29:19","guid":{"rendered":"https:\/\/stickler.live\/?p=1966"},"modified":"2024-09-24T02:24:34","modified_gmt":"2024-09-24T01:24:34","slug":"tiktok-live-what-the-point","status":"publish","type":"post","link":"https:\/\/stickler.live\/fr\/2024\/09\/20\/tiktok-live-whats-the-point\/","title":{"rendered":"TikTok Live - Quel est l'int\u00e9r\u00eat ?"},"content":{"rendered":"
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Les chiffres et la port\u00e9e<\/mark><\/p>\n\n\n\n

Oubliez les 30 acheteurs - TikTok Live vous place devant 800 personnes !<\/h2>\n\n\n\n
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ION Orchard, l'un des centres commerciaux les plus populaires de Singapour, a enregistr\u00e9 une fr\u00e9quentation mensuelle de 4,9 millions de personnes. Ce chiffre peut sembler \u00e9norme, mais si vous le r\u00e9partissez entre plus de 400 magasins, cela ne repr\u00e9sente que 34 clients potentiels en une heure, auxquels votre vendeur en magasin n'a peut-\u00eatre m\u00eame pas eu l'occasion de s'adresser.<\/p>\n<\/div>\n\n\n\n

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Voici une comparaison int\u00e9ressante : Stickler a organis\u00e9 un d\u00e9fi en direct avec YSG en mai 2024 et l'\u00e9quipe s'est rendue en direct sur TikTok pour la premi\u00e8re fois, rassemblant plus de 1 000 t\u00e9l\u00e9spectateurs en moins de 2 heures. Nous n'avons rien d\u00e9pens\u00e9 en marketing et nous n'avons pas fait d'efforts pour promouvoir l'\u00e9v\u00e9nement. \u00c0 un moment donn\u00e9, le livestream a atteint 80 spectateurs simultan\u00e9s.<\/strong><\/mark><\/p>\n\n\n\n

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Pouvez-vous imaginer 80 personnes se rassemblant dans un magasin physique un apr\u00e8s-midi au hasard, \u00e9coutant ce que votre vendeur a \u00e0 dire sur vos produits ? C'est une diff\u00e9rence \u00e9norme en termes d'exposition et cela montre vraiment \u00e0 quel point les plateformes en ligne peuvent \u00eatre puissantes pour atteindre beaucoup plus de personnes !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Contactez-nous d\u00e8s aujourd'hui<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Entr\u00e9e<\/figure>
\"Int\u00e9rieur<\/figure>
\"Magasin<\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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R\u00e9f : fr\u00e9quentation des magasins physiques dans l'un des centres commerciaux les plus populaires de Singapour <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Interface<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Stickler x YSG Live Challenge<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Engagement en temps r\u00e9el<\/p>\n\n\n\n

Oubliez les enqu\u00eates : Le Livestreaming permet d'instaurer une confiance et un retour d'information en temps r\u00e9el<\/h2>\n\n\n\n
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Un bon livestream repose sur l'interaction en temps r\u00e9el. TikTok Live offre aux marques et aux entreprises la possibilit\u00e9 de s'engager directement avec leur public, qu'il s'agisse de pr\u00e9senter un produit, d'organiser une s\u00e9ance de questions-r\u00e9ponses ou d'animer un tutoriel en direct. Cette connexion directe contribue \u00e0 instaurer la confiance et \u00e0 renforcer les relations avec vos clients.<\/p>\n\n\n\n

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Ils offrent \u00e9galement un aper\u00e7u brut et non filtr\u00e9 de la personnalit\u00e9 et des activit\u00e9s de la marque et de l'entreprise. Les \u00e9missions en direct contribuent \u00e0 la transparence, qu'il s'agisse de d\u00e9monstrations de produits, de contenu en coulisses ou d'assistance \u00e0 la client\u00e8le en temps r\u00e9el.<\/strong><\/mark><\/p>\n\n\n\n

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Finis les formulaires d'enqu\u00eate aupr\u00e8s des clients. Les commentaires de Livestream sont votre r\u00e9ponse \u00e0 ce que veulent les gens.<\/p>\n\n\n\n

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Essayez-le maintenant<\/strong><\/a><\/div>\n\n\n\n
En savoir plus<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Vente imm\u00e9diate<\/mark><\/p>\n\n\n\n

Achats instantan\u00e9s : La nouvelle fa\u00e7on de faire des achats<\/h2>\n\n\n\n
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Pour les marques et les entreprises qui souhaitent g\u00e9n\u00e9rer des ventes instantan\u00e9es, TikTok Live change la donne. Gr\u00e2ce \u00e0 ses fonctions d'achat en direct, vous pouvez pr\u00e9senter des produits et laisser les spectateurs les acheter sur place. Il n'est pas n\u00e9cessaire d'ajouter le produit au panier, il suffit de le s\u00e9lectionner et de payer. Le tour est jou\u00e9. Le produit appara\u00eet alors \u00e0 la porte des t\u00e9l\u00e9spectateurs en quelques jours.<\/p>\n\n\n\n

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Pour les clients, c'est comme s'ils effectuaient un achat physique en magasin apr\u00e8s avoir consult\u00e9 le vendeur (dans ce cas, l'animateur du livestream est le vendeur). La diff\u00e9rence est que le client peut le faire n'importe o\u00f9 et n'importe quand, sans m\u00eame se pr\u00e9occuper de savoir comment ramener son achat \u00e0 la maison.<\/mark><\/strong><\/p>\n\n\n\n

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Vous vous demandez sans doute pourquoi TikTok Live ? Eh bien... \u00c0 ce jour, il s'agit de la seule plateforme de m\u00e9dias sociaux qui permet de r\u00e9gler directement les achats avec un paiement in-app et qui s'occupe de la livraison au dernier kilom\u00e8tre. D'autres plateformes sont en train de rattraper leur retard, mais aucune n'offre la m\u00eame exp\u00e9rience utilisateur et redirige g\u00e9n\u00e9ralement les utilisateurs vers une tierce partie pour effectuer l'achat, ce qui risque de leur faire perdre des ventes.<\/p>\n\n\n\n

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Discutons-en<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Diffusion<\/figure>\n<\/div>\n<\/div>\n\n\n\n

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T\u00e9l\u00e9chargez gratuitement le Global Live Commerce Market Outlook 2030 en vous inscrivant ci-dessous. 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