{"id":1854,"date":"2024-08-30T04:48:38","date_gmt":"2024-08-30T03:48:38","guid":{"rendered":"https:\/\/stickler.live\/?p=1854"},"modified":"2024-09-24T05:53:47","modified_gmt":"2024-09-24T04:53:47","slug":"limportance-de-lengagement-no-nos-et-des-conseils","status":"publish","type":"post","link":"https:\/\/stickler.live\/fr\/2024\/08\/30\/the-importance-of-engagement-no-nos-and-tips\/","title":{"rendered":"L'importance de l'engagement : Non-Non et conseils !"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Quelle est la partie la plus importante de Live Commerce ?<\/h2>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Si vous avez r\u00e9pondu : Les ventes ! Vous avez \u00e0 moiti\u00e9 raison.<\/p>\n\n\n\n<p class=\"pt__1 pb__7 wp-block-paragraph\">L'engagement dans le Livestream est une partie importante de l'industrie du commerce en direct, et pourtant cette partie est souvent n\u00e9glig\u00e9e. Elle va de pair avec les ventes et, si elle est bien men\u00e9e, elle constitue souvent un formidable stimulant pour les ventes du flux.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">D'apr\u00e8s les recherches men\u00e9es par Stickler, le temps moyen qu'un utilisateur passe dans un flux est de <strong>20-30 secondes<\/strong>. Si vous n'\u00eates pas proactif dans votre engagement aupr\u00e8s de votre public et si vous ne captez pas rapidement son attention, vous passez \u00e0 c\u00f4t\u00e9 d'une grande partie des ventes potentielles.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Les \"No-Nos\" les plus fr\u00e9quents que Stickler a enregistr\u00e9s en mati\u00e8re d'engagement sont les suivants : s'\u00e9loigner du flux, attendre que les t\u00e9l\u00e9spectateurs fassent des commentaires avant de parler, et d\u00e9tourner le regard de la cam\u00e9ra pendant une p\u00e9riode prolong\u00e9e.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">L'exemple ci-dessous montre clairement l'effet n\u00e9faste qu'un manque d'engagement de la part de votre public peut avoir sur la diffusion en direct.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pb__7\"><img decoding=\"async\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-12.53.42@2x-1024x360.png\" alt=\"Interface de shopping en direct de TikTok montrant trois animateurs avec des mesures d&#039;engagement et des pourcentages de visionnage en baisse\" class=\"wp-image-1875\"\/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Ces comportements infimes ont un effet d'entra\u00eenement sur l'engagement de vos flux, ce qui se traduit par une baisse des ventes. Pour y rem\u00e9dier, nous vous recommandons ces 3 conseils simples pour maintenir l'engagement et l'activit\u00e9 de votre public :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>L'engagement continu des cam\u00e9ras.<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Gardez vos commentaires et votre flux pr\u00e8s de l'objectif de la cam\u00e9ra, de sorte que vous soyez visuellement engag\u00e9 avec la cam\u00e9ra au lieu de d\u00e9tourner le regard.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Continuez !<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Essayez de ne pas faire de pauses dans vos conversations avec les t\u00e9l\u00e9spectateurs, m\u00eame si vous devez vous parler \u00e0 vous-m\u00eame.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Optimisez la configuration de votre flux.<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Assurez-vous d'avoir tout ce dont vous avez besoin \u00e0 port\u00e9e de main avant de lancer le projet, afin de r\u00e9duire autant que possible le temps pass\u00e9 hors de l'\u00e9cran. Il peut \u00eatre utile d'avoir un \"assistant\" en dehors de l'\u00e9cran qui peut vous aider \u00e0 saisir les \u00e9l\u00e9ments de derni\u00e8re minute.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Stickler dispose d'une version gratuite de la plateforme que les h\u00f4tes et les mod\u00e9rateurs peuvent utiliser imm\u00e9diatement pour contribuer \u00e0 ces trois m\u00e9thodes d'engagement. S'inscrire <a href=\"https:\/\/app.stickler.live\/auth\/signup\" data-type=\"link\" data-id=\"https:\/\/app.stickler.live\/auth\/signup\">ici<\/a>!<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Pour plus d'informations, consultez notre site web : <a href=\"https:\/\/stickler.live\/fr\/\">https:\/\/stickler.live\/<\/a> ou prenez un rendez-vous gratuit avec nous sur notre site web ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>What is the most important part of Live Commerce? If you answered: Sales! Then you are half right. Livestream engagement is a huge part of the Live Commerce industry, and yet this portion is often overlooked. It goes hand in hand with sales and often is a huge booster to the stream\u2019s sales if done [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":2390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Engagement: No-Nos and Tips! - STICKLER<\/title>\n<meta name=\"description\" content=\"Boost livestream engagement and viewer retention with proven techniques. 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