{"id":1854,"date":"2024-08-30T04:48:38","date_gmt":"2024-08-30T03:48:38","guid":{"rendered":"https:\/\/stickler.live\/?p=1854"},"modified":"2024-09-24T05:53:47","modified_gmt":"2024-09-24T04:53:47","slug":"limportance-de-lengagement-no-nos-et-des-conseils","status":"publish","type":"post","link":"https:\/\/stickler.live\/fr\/2024\/08\/30\/the-importance-of-engagement-no-nos-and-tips\/","title":{"rendered":"L'importance de l'engagement : Non-Non et conseils !"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Quelle est la partie la plus importante de Live Commerce ?<\/h2>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Si vous avez r\u00e9pondu : Les ventes ! Vous avez \u00e0 moiti\u00e9 raison.<\/p>\n\n\n\n<p class=\"pt__1 pb__7 wp-block-paragraph\">L'engagement dans le Livestream est une partie importante de l'industrie du commerce en direct, et pourtant cette partie est souvent n\u00e9glig\u00e9e. Elle va de pair avec les ventes et, si elle est bien men\u00e9e, elle constitue souvent un formidable stimulant pour les ventes du flux.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">D'apr\u00e8s les recherches men\u00e9es par Stickler, le temps moyen qu'un utilisateur passe dans un flux est de <strong>20-30 secondes<\/strong>. Si vous n'\u00eates pas proactif dans votre engagement aupr\u00e8s de votre public et si vous ne captez pas rapidement son attention, vous passez \u00e0 c\u00f4t\u00e9 d'une grande partie des ventes potentielles.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Les \"No-Nos\" les plus fr\u00e9quents que Stickler a enregistr\u00e9s en mati\u00e8re d'engagement sont les suivants : s'\u00e9loigner du flux, attendre que les t\u00e9l\u00e9spectateurs fassent des commentaires avant de parler, et d\u00e9tourner le regard de la cam\u00e9ra pendant une p\u00e9riode prolong\u00e9e.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">L'exemple ci-dessous montre clairement l'effet n\u00e9faste qu'un manque d'engagement de la part de votre public peut avoir sur la diffusion en direct.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pb__7\"><img decoding=\"async\" data-attachment-id=\"1875\" data-permalink=\"https:\/\/stickler.live\/fr\/2024\/08\/30\/the-importance-of-engagement-no-nos-and-tips\/cleanshot-2024-08-26-at-12-53-422x\/\" data-orig-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-12.53.42@2x.png\" data-orig-size=\"2472,870\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CleanShot 2024-08-26 at 12.53.42@2x\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-12.53.42@2x.png\" data-src=\"https:\/\/stickler.live\/wp-content\/uploads\/2024\/08\/CleanShot-2024-08-26-at-12.53.42@2x-1024x360.png\" alt=\"\" class=\"wp-image-1875 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/360;\" \/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Ces comportements infimes ont un effet d'entra\u00eenement sur l'engagement de vos flux, ce qui se traduit par une baisse des ventes. Pour y rem\u00e9dier, nous vous recommandons ces 3 conseils simples pour maintenir l'engagement et l'activit\u00e9 de votre public :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>L'engagement continu des cam\u00e9ras.<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Gardez vos commentaires et votre flux pr\u00e8s de l'objectif de la cam\u00e9ra, de sorte que vous soyez visuellement engag\u00e9 avec la cam\u00e9ra au lieu de d\u00e9tourner le regard.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Continuez !<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Essayez de ne pas faire de pauses dans vos conversations avec les t\u00e9l\u00e9spectateurs, m\u00eame si vous devez vous parler \u00e0 vous-m\u00eame.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Optimisez la configuration de votre flux.<\/strong><br>\n<ul class=\"wp-block-list\">\n<li>Assurez-vous d'avoir tout ce dont vous avez besoin \u00e0 port\u00e9e de main avant de lancer le projet, afin de r\u00e9duire autant que possible le temps pass\u00e9 hors de l'\u00e9cran. Il peut \u00eatre utile d'avoir un \"assistant\" en dehors de l'\u00e9cran qui peut vous aider \u00e0 saisir les \u00e9l\u00e9ments de derni\u00e8re minute.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"pt__7 pb__7 wp-block-paragraph\">Stickler dispose d'une version gratuite de la plateforme que les h\u00f4tes et les mod\u00e9rateurs peuvent utiliser imm\u00e9diatement pour contribuer \u00e0 ces trois m\u00e9thodes d'engagement. S'inscrire <a href=\"https:\/\/app.stickler.live\/auth\/signup\" data-type=\"link\" data-id=\"https:\/\/app.stickler.live\/auth\/signup\">ici<\/a>!<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Pour plus d'informations, consultez notre site web : <a href=\"https:\/\/stickler.live\/fr\/\">https:\/\/stickler.live\/<\/a> ou prenez un rendez-vous gratuit avec nous sur notre site web ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>What is the most important part of Live Commerce? If you answered: Sales! Then you are half right. Livestream engagement is a huge part of the Live Commerce industry, and yet this portion is often overlooked. It goes hand in hand with sales and often is a huge booster to the stream\u2019s sales if done [&hellip;]<\/p>\n","protected":false},"author":241416936,"featured_media":2390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":""},"categories":[1375],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce"],"jetpack_featured_media_url":"https:\/\/stickler.live\/wp-content\/uploads\/2024\/09\/DALL\u00b7E-2024-09-24-09.29.28-A-lively-livestream-setting-featuring-a-female-presenter-actively-engaging-with-a-camera-in-a-well-lit-room.-The-presenter-a-woman-with-a-confident-a.webp","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10836,"url":"https:\/\/stickler.live\/fr\/2025\/06\/29\/host-and-moderator-teleprompter-tools-best-practice-for-engagement\/","url_meta":{"origin":1854,"position":0},"title":"h\u00f4te et mod\u00e9rateur outils de t\u00e9l\u00e9prompteur meilleures pratiques pour l'engagement","author":"Fionn Hyndman","date":"29th juin 2025","format":false,"excerpt":"L'utilisation d'un t\u00e9l\u00e9prompteur et d'outils de mod\u00e9ration lorsque vous faites du commerce en direct sur TikTok Shop Live et d'autres plateformes augmente l'interactivit\u00e9 et la performance - d\u00e9couvrez la meilleure fa\u00e7on de stimuler l'algorithme tiktok.","rel":"","context":"Dans &quot;Best Practice&quot;","block_context":{"text":"Best Practice","link":"https:\/\/stickler.live\/fr\/category\/best-practice\/"},"img":{"alt_text":"tiktok shop live teleprompter best practive guide","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-telemprompter-tiktok-live-shop-2.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2386,"url":"https:\/\/stickler.live\/fr\/2024\/09\/27\/how-stickler-enhances-host-performance\/","url_meta":{"origin":1854,"position":1},"title":"Comment Stickler am\u00e9liore la performance des h\u00f4tes","author":"Fionn Hyndman","date":"27th septembre 2024","format":false,"excerpt":"Depuis le d\u00e9but de l'ann\u00e9e 23, Stickler a entam\u00e9 de nombreuses discussions avec un large \u00e9ventail d'agences de diffusion en direct et de marques ici en Indon\u00e9sie. Des FST de premier plan et hautement reconnus, aux grandes marques. Nous avons \u00e9galement rencontr\u00e9 un large \u00e9ventail de nouvelles agences de streaming en direct, qui se lancent tous les mois. Les...","rel":"","context":"Dans &quot;Industry&quot;","block_context":{"text":"Industry","link":"https:\/\/stickler.live\/fr\/category\/industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/09\/pexels-rodnae-productions-4911192-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3275,"url":"https:\/\/stickler.live\/fr\/2025\/05\/04\/training-your-livestream-hosts-improving-performance-and-sales\/","url_meta":{"origin":1854,"position":2},"title":"Former vos h\u00f4tes de diffusion en direct : Am\u00e9liorer les performances et les ventes","author":"Fionn Hyndman","date":"4th mai 2025","format":false,"excerpt":"La mise \u00e0 l'\u00e9chelle d'une strat\u00e9gie de commerce en direct r\u00e9ussie n'est pas seulement une question de fr\u00e9quence, mais aussi de coh\u00e9rence et de conversion. Cela est d'autant plus vrai que le commerce social est adopt\u00e9 par les entreprises. Alors que de plus en plus de grandes marques se lancent dans la course au commerce en direct, la capacit\u00e9 \u00e0 maintenir plusieurs flux performants par semaine - sur TikTok...","rel":"","context":"Dans &quot;Best Practice&quot;","block_context":{"text":"Best Practice","link":"https:\/\/stickler.live\/fr\/category\/best-practice\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Live-Commerce-Selling-tips-image.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":504,"url":"https:\/\/stickler.live\/fr\/2023\/02\/21\/live-and-social-commerce-for-brands-retailers\/","url_meta":{"origin":1854,"position":3},"title":"Commerce en direct et social pour les marques et les d\u00e9taillants","author":"Fionn Hyndman","date":"21st f\u00e9vrier 2023","format":false,"excerpt":"Pr\u00e9sentation de Stickler Nous pensons que le commerce en direct sera la tendance dominante du commerce \u00e9lectronique au cours des 5 prochaines ann\u00e9es. Apr\u00e8s 6 ans de croissance \u00e9norme en Chine, o\u00f9 le commerce en direct est pass\u00e9 d'une simple cr\u00e9ation en 2016 \u00e0 un tiers de toutes les transactions de commerce \u00e9lectronique. En dehors de la Chine, la situation sera diff\u00e9rente, consid\u00e9rablement...","rel":"","context":"Dans &quot;Live Commerce&quot;","block_context":{"text":"Live Commerce","link":"https:\/\/stickler.live\/fr\/category\/live-commerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/4cfcc6_f6f03fbbc71f40d68b9f0fb1aedf2666mv2.jpg.webp?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3252,"url":"https:\/\/stickler.live\/fr\/2025\/05\/03\/live-commerce-analysis-silence-is-a-killer\/","url_meta":{"origin":1854,"position":4},"title":"Analyse du commerce en direct : Le silence tue","author":"Fionn Hyndman","date":"3rd mai 2025","format":false,"excerpt":"Un nombre surprenant de marques, en particulier en Asie du Sud-Est, ont adopt\u00e9 le commerce en direct sur des plateformes telles que TikTok et Shopee, mais elles ne disposent d'aucun contr\u00f4le de qualit\u00e9. L'Or\u00e9al a r\u00e9cemment annonc\u00e9 que, suite \u00e0 son succ\u00e8s en Indon\u00e9sie, elle avait lanc\u00e9 ses propres studios de commerce en direct au Vietnam. Nous avons suivi pour la premi\u00e8re fois un flux de la marque L'Or\u00e9al au Vietnam il y a deux ans...","rel":"","context":"Dans &quot;Analytics&quot;","block_context":{"text":"Analytics","link":"https:\/\/stickler.live\/fr\/category\/analytics\/"},"img":{"alt_text":"Silence is a Killer for Live Commerce. Analysis May 2025","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2025\/05\/Silence-is-a-killer-in-Live-Commerce.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1338,"url":"https:\/\/stickler.live\/fr\/2024\/05\/15\/stickler-free-model\/","url_meta":{"origin":1854,"position":5},"title":"Mod\u00e8le libre Stickler","author":"Fionn Hyndman","date":"15th mai 2024","format":false,"excerpt":"Le mod\u00e8le Free Stickler est l\u00e0 pour changer la donne pour tous ceux qui souhaitent se lancer dans le commerce en direct et les aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper efficacement leurs activit\u00e9s de diffusion en direct. Cet outil pratique contient tout ce dont vous avez besoin, comme une int\u00e9gration facile avec votre boutique, des importations de produits simples et des outils pour planifier le d\u00e9roulement de votre \u00e9mission. De plus, un [...]","rel":"","context":"Dans &quot;Stickler Tools&quot;","block_context":{"text":"Stickler Tools","link":"https:\/\/stickler.live\/fr\/category\/stickler-tools\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2024\/05\/Stickler-Freemium-copy.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/posts\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/users\/241416936"}],"replies":[{"embeddable":true,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":0,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/media\/2390"}],"wp:attachment":[{"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stickler.live\/fr\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}