{"id":1790,"date":"2024-07-24T10:02:16","date_gmt":"2024-07-24T09:02:16","guid":{"rendered":"https:\/\/stickler.live\/?p=1790"},"modified":"2024-07-24T10:02:18","modified_gmt":"2024-07-24T09:02:18","slug":"ai-la-nouvelle-mayonnaise-2","status":"publish","type":"post","link":"https:\/\/stickler.live\/fr\/2024\/07\/24\/ai-the-new-mayonnaise-2\/","title":{"rendered":"AI : la nouvelle mayonnaise ?"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read has-text-xs-font-size\">2\u20133 minutes<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez vu la vid\u00e9o. Le propri\u00e9taire d'un magasin de kebab, dont le sens artistique conviendrait mieux \u00e0 une galerie qu'\u00e0 un \u00e9talage de nourriture, applique g\u00e9n\u00e9reusement de la mayonnaise sur tout, de la viande \u00e0 l'emballage. La l\u00e9gende, \"Quand les entreprises ajoutent l'IA \u00e0 leur portefeuille de produits\", met le doigt sur le probl\u00e8me. Il s'agit d'une repr\u00e9sentation comique mais pr\u00e9cise de la mani\u00e8re dont certaines entreprises abordent l'int\u00e9gration de l'IA.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">L'overdose d'IA<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">L'IA est incontestablement un outil puissant. Elle r\u00e9volutionne les industries, des soins de sant\u00e9 \u00e0 la finance. Mais comme tout outil, elle doit \u00eatre utilis\u00e9e judicieusement. Le probl\u00e8me, c'est que l'IA est devenue le nouveau mot \u00e0 la mode, que l'on trouve partout, du grille-pain \u00e0 la brosse \u00e0 dents. C'est comme si les entreprises pensaient qu'il suffisait de mentionner l'IA pour que leur produit devienne, comme par magie, la coqueluche des consommateurs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">La proposition de valeur<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Soyons clairs : l'IA peut changer la donne lorsqu'elle est appliqu\u00e9e de mani\u00e8re r\u00e9fl\u00e9chie. Prenons l'exemple de GitHub Copilot, qui r\u00e9volutionne le d\u00e9veloppement de logiciels en augmentant consid\u00e9rablement la productivit\u00e9 des d\u00e9veloppeurs. Il s'agit l\u00e0 d'un excellent exemple de l'apport d'une valeur tangible par l'IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'un autre c\u00f4t\u00e9, nous avons vu l'IA utilis\u00e9e comme un simple gadget marketing. Nous avons vu des chatbots aliment\u00e9s par l'IA qui ne sont gu\u00e8re plus que des FAQ glorifi\u00e9es, n'offrant aucun avantage r\u00e9el par rapport \u00e0 une page d'aide bien structur\u00e9e. Ou encore des recommandations de produits pilot\u00e9es par l'IA qui sont si g\u00e9n\u00e9riques qu'elles pourraient tout aussi bien \u00eatre al\u00e9atoires. Dans ces cas, l'IA n'est qu'une simple garniture qui n'ajoute rien \u00e0 la saveur du produit.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Risque<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Le danger de cette application aveugle de l'IA est double. Premi\u00e8rement, elle risque de diluer le v\u00e9ritable potentiel de l'IA. En utilisant le terme \u00e0 outrance, les entreprises risquent de d\u00e9sensibiliser les consommateurs \u00e0 ses avantages. Deuxi\u00e8mement, il existe un risque r\u00e9el de lassitude \u00e0 l'\u00e9gard de l'IA. Tout comme les consommateurs peuvent se lasser d'une publicit\u00e9 constante, ils peuvent \u00e9galement se lasser de produits qui pr\u00e9tendent \u00eatre dot\u00e9s d'une IA sans apporter de valeur tangible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, si l'IA est incontestablement un outil au potentiel immense, il est crucial de se rappeler qu'il ne s'agit pas d'une baguette magique. Avant d'int\u00e9grer l'IA dans un produit, les entreprises doivent se poser une question fondamentale : Am\u00e9liore-t-elle r\u00e9ellement l'exp\u00e9rience de l'utilisateur ? Si la r\u00e9ponse est n\u00e9gative, il est peut-\u00eatre temps de repenser l'approche \"Mayo sur tout\".<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">L'IA : une exigence de r\u00e9sultats<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement au saupoudrage aveugle de l'IA sur chaque produit, Stickler a adopt\u00e9 une approche pragmatique bas\u00e9e sur les donn\u00e9es. En s'appuyant sur notre vaste r\u00e9pertoire de plus de 30 000 heures de donn\u00e9es de livestreaming captur\u00e9es, y compris les transcriptions d\u00e9taill\u00e9es des animateurs, l'analyse approfondie des sentiments des spectateurs et les mesures d'engagement compl\u00e8tes, nous avons d\u00e9velopp\u00e9 un outil sophistiqu\u00e9 de scripting de produits d'IA. Cette solution innovante g\u00e9n\u00e8re des scripts bas\u00e9s sur des donn\u00e9es, infus\u00e9s de termes et d'expressions uniques dont il est prouv\u00e9 qu'ils favorisent les conversions de vente. Vous pouvez g\u00e9n\u00e9rer les scripts d'IA lorsque vous importez vos produits de TikTok dans Stickler et que vous cr\u00e9ez votre Run of Show. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En capitalisant sur notre vaste ensemble de donn\u00e9es, Stickler d\u00e9montre comment l'IA peut \u00eatre efficacement exploit\u00e9e pour optimiser et d\u00e9velopper les op\u00e9rations de livestreaming.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez en savoir plus sur la mani\u00e8re dont Stickler ouvre la voie \u00e0 l'optimisation des livestreams gr\u00e2ce \u00e0 l'IA ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stickler.live\/fr\/contact\/\">Contactez-nous d\u00e8s aujourd'hui<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve seen the video. A kebab shop owner, with an artistic flair perhaps better suited to a gallery than a food stall, liberally applies mayonnaise to everything from the meat to the packaging. The caption, &#8220;When companies add AI to their product portfolio,&#8221; hits the nail on the head. It&#8217;s a comical, yet accurate representation [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1374,1364,1375,1367,1392,1376],"tags":[1394,1400,1402,1401,1403,1395,1399,1404,1398,1396,1406,1405,1397],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-analytics","category-live-commerce","category-resources","category-stickler-tools","category-tiktok","tag-ai","tag-ai-fatigue","tag-ai-in-livestreaming","tag-ai-product-scripting","tag-ai-powered-livestreaming","tag-artificial-intelligence","tag-data-driven","tag-data-driven-livestreaming","tag-marketing","tag-product-development","tag-sales-conversion-optimization","tag-stickler","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI: The New Mayonnaise? - STICKLER<\/title>\n<meta name=\"description\" content=\"Discover when AI adds genuine value to your business and when it&#039;s just hype. 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