{"id":488,"date":"2023-08-21T07:56:00","date_gmt":"2023-08-21T06:56:00","guid":{"rendered":"https:\/\/stickler.live\/?p=488"},"modified":"2023-11-29T06:56:13","modified_gmt":"2023-11-29T06:56:13","slug":"la-evolucion-de-tiktok-nuevas-caracteristicas-y-direccion","status":"publish","type":"post","link":"https:\/\/stickler.live\/es\/2023\/08\/21\/the-evolution-of-tiktok-new-features-and-direction\/","title":{"rendered":"La evoluci\u00f3n de TikTok: nuevas funciones y direcci\u00f3n"},"content":{"rendered":"<figure class=\"wp-block-image size-large pb__5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp\" alt=\"Demostraci\u00f3n en directo de productos de belleza en TikTok Shop con una puntuaci\u00f3n de interacci\u00f3n de 86%\" class=\"wp-image-482\" srcset=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp 1024w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-300x169.webp 300w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-768x432.webp 768w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1536x864.webp 1536w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-2048x1152.webp 2048w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1200x675.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Live Commerce sigue en auge, y el equipo de Stickler est\u00e1 entusiasmado con la evoluci\u00f3n del espacio Live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos hemos dado cuenta de que TikTok ha lanzado recientemente algunas novedades para optimizar sus operaciones LIVE e incentivar la competencia entre vendedores, y hemos tenido el privilegio de asistir en primera fila a todos estos avances.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 hay de nuevo?<\/strong><br>Han a\u00f1adido 2 nuevas caracter\u00edsticas a sus funciones m\u00f3viles para moderadores, a\u00f1adiendo una pesta\u00f1a de \"Gesti\u00f3n de vales\" y una pesta\u00f1a de \"Regalo en directo\" en la cesta. Anteriormente, esto se hac\u00eda a trav\u00e9s de la p\u00e1gina web de la tienda de TikTok, lo que requer\u00eda un miembro adicional del personal para gestionarlo desde fuera de la c\u00e1mara, o que los anfitriones dedicaran tiempo (mientras retransmit\u00edan) a gestionarlo a trav\u00e9s de un dispositivo adicional.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 significa esto?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto permite a los moderadores gestionar estos dos factores directamente a trav\u00e9s de la aplicaci\u00f3n m\u00f3vil, agilizando el proceso de operaciones al permitir al anfitri\u00f3n modificarlo directamente en su aplicaci\u00f3n m\u00f3vil, reduciendo la necesidad de apoyo adicional del personal entre bastidores. Esto convierte al anfitri\u00f3n en un moderador y anfitri\u00f3n 2 en 1, que puede ajustar estos factores sin fricci\u00f3n en funci\u00f3n del flujo en curso. Si esto funciona, la idea es que optimice sus operaciones en directo y las haga m\u00e1s fluidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>V\u00eddeo de inspiraci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Video Inspiration\" permite a los vendedores ver los contenidos breves de otros vendedores bas\u00e1ndose en un sistema de clasificaci\u00f3n de varios factores, como los mayores ingresos y la mayor conversi\u00f3n. Suponemos que su objetivo es crear un centro \u00fanico para que los vendedores supervisen el contenido de sus competidores con el pretexto de proporcionarles inspiraci\u00f3n para que lo reproduzcan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo puede Stickler complementar estas actualizaciones?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stickler ha creado la primera herramienta de escucha del mundo que permite a los usuarios rastrear y analizar los datos de Live en streams, canales y regiones. Proporciona informaci\u00f3n que permite a los vendedores optimizar su estrategia Live y conseguir m\u00e1s ventas sin esfuerzo.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfAd\u00f3nde vamos ahora?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas nuevas funciones pretenden incentivar a los vendedores para que creen mejores contenidos breves mostrando lo que funciona de la competencia. No es nada nuevo, una plataforma digital que aumenta el nivel de competencia entre vendedores y genera un ambiente de tensi\u00f3n, ya que los vendedores compiten para aumentar su Valor Bruto de la Mercanc\u00eda (VBM).<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto est\u00e1 en consonancia con el reciente despliegue del sistema de niveles de TikTok Service Partner (TSP), que clasifica a los TSP en funci\u00f3n de m\u00faltiples factores, incentiv\u00e1ndoles con ventajas de soporte que antes se ofrec\u00edan a todo el mundo. Esto demuestra el progreso de TikTok hacia una plataforma sin intervenci\u00f3n, en la que partes externas como Stickler y los TSP gestionan la mayor\u00eda de sus propios procesos en un ecosistema interno sin el apoyo directo de TikTok.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que alcancen la masa cr\u00edtica, esperamos ver m\u00e1s efectos de red est\u00e1ndar de Internet, ya que TikTok contin\u00faa su misi\u00f3n de convertirse en la pr\u00f3xima gran plataforma con poder de mercado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Live Commerce is continuing to come in hot, and the team at Stickler are excited over the evolution of the Live space. We noticed that TikTok recently launched some new features to optimise their LIVE operations and incentivise competition between sellers, and we\u2019ve been privileged to have a front row seat to all this progress. [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375,1376],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce","category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Evolution of TikTok - New Features and Direction - STICKLER<\/title>\n<meta name=\"description\" content=\"TikTok added mobile moderator tools for voucher management and giveaways. 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See how these features streamline your live commerce operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stickler.live\/es\/2023\/08\/21\/la-evolucion-de-tiktok-nuevas-caracteristicas-y-direccion\/\" \/>\n<meta property=\"og:site_name\" content=\"STICKLER\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T06:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T06:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp?fit=3999%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3999\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Fionn Hyndman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:site\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fionn Hyndman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\"},\"author\":{\"name\":\"Fionn Hyndman\",\"@id\":\"https:\\\/\\\/stickler.live\\\/#\\\/schema\\\/person\\\/5112e924d96b86f74c362c2521903261\"},\"headline\":\"The Evolution of TikTok &#8211; New Features and Direction\",\"datePublished\":\"2023-08-21T06:56:00+00:00\",\"dateModified\":\"2023-11-29T06:56:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp\",\"articleSection\":[\"Live Commerce\",\"TikTok\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\",\"url\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\",\"name\":\"The Evolution of TikTok - New Features and Direction - STICKLER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp\",\"datePublished\":\"2023-08-21T06:56:00+00:00\",\"dateModified\":\"2023-11-29T06:56:13+00:00\",\"description\":\"TikTok added mobile moderator tools for voucher management and giveaways. 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