{"id":1790,"date":"2024-07-24T10:02:16","date_gmt":"2024-07-24T09:02:16","guid":{"rendered":"https:\/\/stickler.live\/?p=1790"},"modified":"2024-07-24T10:02:18","modified_gmt":"2024-07-24T09:02:18","slug":"ai-la-nueva-mayonesa-2","status":"publish","type":"post","link":"https:\/\/stickler.live\/es\/2024\/07\/24\/ai-the-new-mayonnaise-2\/","title":{"rendered":"AI: \u00bfLa nueva mayonesa?"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read has-text-xs-font-size\">2\u20133 minutos<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ya has visto el v\u00eddeo. El due\u00f1o de una tienda de kebab, con un toque art\u00edstico que quiz\u00e1 se adapte mejor a una galer\u00eda que a un puesto de comida, aplica abundante mayonesa a todo, desde la carne hasta el envoltorio. El pie de foto, \u201cCuando las empresas a\u00f1aden IA a su cartera de productos\u201d, da en el clavo. Es una representaci\u00f3n c\u00f3mica, pero exacta, de c\u00f3mo algunas empresas est\u00e1n enfocando la integraci\u00f3n de la IA.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Sobredosis de IA<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">La IA es, sin duda, una herramienta poderosa. Est\u00e1 revolucionando sectores como la sanidad o las finanzas. Pero, como cualquier herramienta, debe utilizarse con criterio. El problema es que la IA se ha convertido en la nueva palabra de moda, que se aplica a todo, desde tostadoras a cepillos de dientes. Es como si las empresas creyeran que basta con mencionar la IA para que su producto se convierta por arte de magia en el favorito de los consumidores.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">La propuesta de valor<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Seamos claros: la inteligencia artificial puede cambiar las reglas del juego si se aplica de forma inteligente. Tomemos, por ejemplo, GitHub Copilot, que est\u00e1 revolucionando el desarrollo de software al aumentar significativamente la productividad de los desarrolladores. Es un excelente ejemplo de c\u00f3mo la IA aporta un valor tangible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, hemos visto que la IA se utiliza como poco m\u00e1s que un truco de marketing. Hemos visto chatbots potenciados por IA que son poco m\u00e1s que preguntas frecuentes glorificadas, que no ofrecen ninguna ventaja real sobre una p\u00e1gina de ayuda bien estructurada. O recomendaciones de productos basadas en IA que son tan gen\u00e9ricas que bien podr\u00edan ser aleatorias. En estos casos, la IA es una mera guarnici\u00f3n que no aporta nada al sabor del producto.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Riesgo<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">El peligro de esta aplicaci\u00f3n indiscriminada de la IA es doble. En primer lugar, corre el riesgo de diluir el verdadero potencial de la IA. Al abusar del t\u00e9rmino, las empresas corren el riesgo de insensibilizar a los consumidores ante sus ventajas. En segundo lugar, existe la posibilidad muy real de que se produzca un cansancio de la IA. Del mismo modo que los consumidores pueden cansarse de la publicidad constante, tambi\u00e9n pueden cansarse de los productos que afirman estar impulsados por la IA sin aportar un valor tangible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, aunque la IA es sin duda una herramienta con un inmenso potencial, es crucial recordar que no es una varita m\u00e1gica. Antes de integrar la IA en un producto, las empresas deben plantearse una pregunta fundamental: \u00bfMejora realmente la experiencia del usuario? Si la respuesta es negativa, tal vez haya llegado el momento de replantearse el enfoque de Mayo-en-todo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">AI: exigente con los resultados<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de la aplicaci\u00f3n indiscriminada de IA en todos los productos, Stickler ha adoptado un enfoque pragm\u00e1tico basado en datos. Aprovechando nuestro vasto repositorio de m\u00e1s de 30.000 horas de datos capturados de retransmisiones en directo, incluidas transcripciones detalladas de los anfitriones, an\u00e1lisis en profundidad de los sentimientos de los espectadores y m\u00e9tricas exhaustivas de participaci\u00f3n, hemos desarrollado una sofisticada herramienta de scripting de productos de IA. Esta innovadora soluci\u00f3n genera guiones basados en datos, infundidos con t\u00e9rminos y frases \u00fanicos que han demostrado impulsar las conversiones de ventas. Puedes generar los scripts de IA al importar tus productos de TikTok a Stickler y crear tu Run of Show. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovechando nuestro amplio conjunto de datos, Stickler est\u00e1 demostrando c\u00f3mo se puede aprovechar eficazmente la IA para optimizar y ampliar las operaciones de retransmisi\u00f3n en directo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres saber m\u00e1s sobre c\u00f3mo Stickler lidera la optimizaci\u00f3n de las retransmisiones en directo basadas en IA? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stickler.live\/es\/pongase-en-contacto-con\/\">P\u00f3ngase en contacto con nosotros<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve seen the video. A kebab shop owner, with an artistic flair perhaps better suited to a gallery than a food stall, liberally applies mayonnaise to everything from the meat to the packaging. The caption, &#8220;When companies add AI to their product portfolio,&#8221; hits the nail on the head. It&#8217;s a comical, yet accurate representation [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1374,1364,1375,1367,1392,1376],"tags":[1394,1400,1402,1401,1403,1395,1399,1404,1398,1396,1406,1405,1397],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-analytics","category-live-commerce","category-resources","category-stickler-tools","category-tiktok","tag-ai","tag-ai-fatigue","tag-ai-in-livestreaming","tag-ai-product-scripting","tag-ai-powered-livestreaming","tag-artificial-intelligence","tag-data-driven","tag-data-driven-livestreaming","tag-marketing","tag-product-development","tag-sales-conversion-optimization","tag-stickler","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI: The New Mayonnaise? - STICKLER<\/title>\n<meta name=\"description\" content=\"Discover when AI adds genuine value to your business and when it&#039;s just hype. 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