{"id":1966,"date":"2024-09-20T04:29:19","date_gmt":"2024-09-20T03:29:19","guid":{"rendered":"https:\/\/stickler.live\/?p=1966"},"modified":"2024-09-24T02:24:34","modified_gmt":"2024-09-24T01:24:34","slug":"tiktok-live-was-bringt-das","status":"publish","type":"post","link":"https:\/\/stickler.live\/de\/2024\/09\/20\/tiktok-live-whats-the-point\/","title":{"rendered":"TikTok Live - Wozu das Ganze?"},"content":{"rendered":"
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Die Zahlen & Reichweite<\/mark><\/p>\n\n\n\n

Vergessen Sie 30 Shopper - mit TikTok Live haben Sie 800 vor sich!<\/h2>\n\n\n\n
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ION Orchard, eines der beliebtesten Einkaufszentren Singapurs, verzeichnete eine monatliche Besucherzahl von 4,9 Millionen Kunden pro Monat. Das klingt nach einer riesigen Zahl, aber wenn man sie auf \u00fcber 400 Gesch\u00e4fte aufteilt, sind das gerade einmal 34 potenzielle Kunden in einer Stunde, die Ihr Verk\u00e4ufer vielleicht noch nicht einmal ansprechen konnte.<\/p>\n<\/div>\n\n\n\n

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Hier ist ein wilder Vergleich: Stickler hat im Mai 2024 eine Live-Challenge mit YSG durchgef\u00fchrt, und das Team ist zum ersten Mal LIVE auf TikTok gegangen und hat in weniger als 2 Stunden \u00fcber 1.000 Zuschauer erreicht. Wir haben weder etwas f\u00fcr Marketing noch f\u00fcr die Bewerbung des Events ausgegeben. Irgendwann erreichte der Livestream 80 gleichzeitige Betrachter.<\/strong><\/mark><\/p>\n\n\n\n

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K\u00f6nnen Sie sich vorstellen, dass sich an einem zuf\u00e4lligen Nachmittag 80 Menschen in einem Ladengesch\u00e4ft versammeln und zuh\u00f6ren, was Ihr Verk\u00e4ufer \u00fcber Ihre Produkte zu sagen hat? Das ist ein enormer Unterschied in der Bekanntheit und zeigt, wie wirkungsvoll Online-Plattformen sein k\u00f6nnen, um viel mehr Menschen zu erreichen!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Sprechen Sie noch heute mit uns<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Harvey<\/figure>
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Ref: Besucherzahlen von Gesch\u00e4ften in einem der beliebtesten Einkaufszentren in Singapur <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"TikTok-Live-Shopping-Oberfl\u00e4che<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Stickler x YSG Live Herausforderung<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Engagement in Echtzeit<\/p>\n\n\n\n

Weg mit den Umfragen: Livestreaming schafft Vertrauen und Feedback in Echtzeit<\/h2>\n\n\n\n
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Bei einem guten Livestream geht es um Interaktion in Echtzeit. TikTok Live bietet Marken und Unternehmen die M\u00f6glichkeit, direkt mit ihrem Publikum in Kontakt zu treten, egal ob Sie ein Produkt vorstellen, eine Frage- und Antwortrunde veranstalten oder ein Live-Tutorial durchf\u00fchren. Diese direkte Verbindung hilft dabei, Vertrauen aufzubauen und die Beziehung zu Ihren Kunden zu st\u00e4rken.<\/p>\n\n\n\n

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Sie bieten auch einen ungefilterten, unverf\u00e4lschten Einblick in die Pers\u00f6nlichkeit und die Abl\u00e4ufe der Marke und des Unternehmens. Livestreams helfen dabei, Transparenz darzustellen, sei es durch Produktdemonstrationen, Inhalte hinter den Kulissen oder Kundensupport in Echtzeit.<\/strong><\/mark><\/p>\n\n\n\n

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Keine Kundenbefragungsformulare mehr. Livestream-Kommentare sind Ihre Antwort auf das, was die Menschen wollen.<\/p>\n\n\n\n

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Versuchen Sie es jetzt<\/strong><\/a><\/div>\n\n\n\n
Mehr erfahren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Sofortige Verk\u00e4ufe<\/mark><\/p>\n\n\n\n

Sofortige Eink\u00e4ufe: Die neue Art des Einkaufens<\/h2>\n\n\n\n
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F\u00fcr Marken und Unternehmen, die sofortige Verk\u00e4ufe anstreben, ist TikTok Live ein entscheidender Faktor. Mit den Live-Shopping-Funktionen k\u00f6nnen Sie Produkte pr\u00e4sentieren und die Zuschauer diese sofort kaufen lassen. Es gibt kein \"In den Einkaufswagen\"-Gerede, einfach ein Produkt ausw\u00e4hlen und bezahlen. Das war's. Das Produkt erscheint dann innerhalb weniger Tage vor der Haust\u00fcr des Zuschauers.<\/p>\n\n\n\n

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F\u00fcr die Kunden ist es so, als w\u00fcrden sie nach R\u00fccksprache mit dem Verk\u00e4ufer (in diesem Fall ist der Livestream-Moderator der Verk\u00e4ufer) einen physischen Kauf in einem Gesch\u00e4ft t\u00e4tigen. Der Unterschied besteht darin, dass der Kunde dies \u00fcberall und jederzeit tun kann, ohne sich Gedanken dar\u00fcber machen zu m\u00fcssen, wie er den Kauf nach Hause bringen soll.<\/mark><\/strong><\/p>\n\n\n\n

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Sie fragen sich wahrscheinlich, warum gerade TikTok Live? Nun... Bis heute ist es die einzige Social-Media-Plattform, die einen direkten Check-out mit In-App-Zahlung erm\u00f6glicht und sich um die Lieferung auf der letzten Meile k\u00fcmmert. Andere Plattformen holen zwar auf, bieten aber nicht das gleiche Nutzererlebnis und leiten die Nutzer in der Regel an eine dritte Partei weiter, um den Kauf zu t\u00e4tigen, was wiederum das Risiko birgt, dass der Umsatz verloren geht.<\/p>\n\n\n\n

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Plaudern wir ein wenig<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"TikTok<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":241416941,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1391,1375,1365,1376,97],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-live-commerce","category-marketing","category-tiktok","category-uncategorised"],"yoast_head":"\nTikTok Live - What\u2019s the point? - STICKLER<\/title>\n<meta name=\"description\" content=\"Understand TikTok Live reach and viewer engagement potential. 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