{"id":1790,"date":"2024-07-24T10:02:16","date_gmt":"2024-07-24T09:02:16","guid":{"rendered":"https:\/\/stickler.live\/?p=1790"},"modified":"2024-07-24T10:02:18","modified_gmt":"2024-07-24T09:02:18","slug":"ai-die-neue-mayonnaise-2","status":"publish","type":"post","link":"https:\/\/stickler.live\/de\/2024\/07\/24\/ai-the-new-mayonnaise-2\/","title":{"rendered":"AI: Die neue Mayonnaise?"},"content":{"rendered":"<div class=\"wp-block-post-time-to-read has-text-xs-font-size\">2\u20133 Minuten<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sie haben das Video gesehen. Der Besitzer eines D\u00f6nerladens, der mit seinem k\u00fcnstlerischen Flair eher in eine Galerie als in eine Imbissbude passt, tr\u00e4gt gro\u00dfz\u00fcgig Mayonnaise auf alles auf, vom Fleisch bis zur Verpackung. Die \u00dcberschrift \"Wenn Unternehmen ihr Produktportfolio um KI erweitern\" trifft den Nagel auf den Kopf. Es ist eine witzige, aber dennoch treffende Darstellung der Art und Weise, wie einige Unternehmen an die Integration von KI herangehen.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Die AI-\u00dcberdosis<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">KI ist zweifelsohne ein m\u00e4chtiges Werkzeug. Sie revolutioniert Branchen, vom Gesundheitswesen bis zum Finanzwesen. Aber wie jedes Werkzeug muss auch sie mit Bedacht eingesetzt werden. Das Problem ist, dass KI zum neuen Modewort geworden ist, das auf alles M\u00f6gliche geklebt wird, vom Toaster bis zur Zahnb\u00fcrste. Es scheint, als glaubten die Unternehmen, dass die blo\u00dfe Erw\u00e4hnung von KI ihr Produkt auf magische Weise in einen Publikumsliebling verwandeln w\u00fcrde.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Das Nutzenversprechen<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Seien wir uns im Klaren: KI kann ein entscheidender Faktor sein, wenn sie durchdacht eingesetzt wird. Nehmen Sie zum Beispiel den GitHub Copilot, der die Softwareentwicklung revolutioniert, indem er die Produktivit\u00e4t der Entwickler erheblich steigert. Dies ist ein Paradebeispiel daf\u00fcr, dass KI einen greifbaren Wert liefert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andererseits haben wir gesehen, dass KI kaum mehr als ein Marketing-Gimmick ist. Wir haben KI-gesteuerte Chatbots gesehen, die kaum mehr als glorifizierte FAQs sind und keinen wirklichen Vorteil gegen\u00fcber einer gut strukturierten Hilfeseite bieten. Oder KI-gesteuerte Produktempfehlungen, die so generisch sind, dass sie genauso gut zuf\u00e4llig sein k\u00f6nnten. Dies sind Beispiele f\u00fcr KI als blo\u00dfe Garnierung, die nichts zum Geschmack des Produkts beitr\u00e4gt.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Risiko<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Diese wahllose Anwendung von KI birgt eine doppelte Gefahr. Erstens besteht die Gefahr, dass sie das wahre Potenzial der KI verw\u00e4ssert. Durch die \u00fcberm\u00e4\u00dfige Verwendung des Begriffs riskieren die Unternehmen, die Verbraucher gegen\u00fcber den Vorteilen der KI zu desensibilisieren. Zweitens besteht die sehr reale M\u00f6glichkeit einer KI-M\u00fcdigkeit. Genauso wie die Verbraucher der st\u00e4ndigen Werbung \u00fcberdr\u00fcssig werden k\u00f6nnen, k\u00f6nnen sie auch der Produkte \u00fcberdr\u00fcssig werden, die behaupten, KI-gest\u00fctzt zu sein, ohne einen greifbaren Nutzen zu bieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn KI zweifellos ein Werkzeug mit einem immensen Potenzial ist, darf man nicht vergessen, dass es sich nicht um einen Zauberstab handelt. Bevor Unternehmen KI in ein Produkt integrieren, m\u00fcssen sie sich eine grundlegende Frage stellen: Wird das Nutzererlebnis dadurch wirklich verbessert? Wenn die Antwort nein lautet, ist es vielleicht an der Zeit, den Mayo-on-everything-Ansatz zu \u00fcberdenken.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">AI: Ein Streber f\u00fcr Ergebnisse<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Im Gegensatz zur wahllosen Einstreuung von KI in jedes Produkt hat Stickler einen datengesteuerten, pragmatischen Ansatz gew\u00e4hlt. Wir nutzen unseren riesigen Fundus von \u00fcber 30.000 Stunden aufgezeichneter Livestreaming-Daten, einschlie\u00dflich detaillierter Host-Transkriptionen, detaillierter Stimmungsanalysen der Zuschauer und umfassender Engagement-Metriken, und haben ein ausgekl\u00fcgeltes KI-Produkt-Skripting-Tool entwickelt. Diese innovative L\u00f6sung generiert datengest\u00fctzte Skripte, die mit einzigartigen Begriffen und Phrasen angereichert sind, die nachweislich die Konversionsrate erh\u00f6hen. Sie k\u00f6nnen die KI-Skripte generieren, wenn Sie Ihre Produkte aus TikTok in Stickler importieren und Ihren Run of Show erstellen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Nutzung unseres umfangreichen Datensatzes zeigt Stickler, wie KI effektiv zur Optimierung und Skalierung des Livestreaming-Betriebs eingesetzt werden kann.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6chten Sie mehr dar\u00fcber erfahren, wie Stickler bei der KI-gesteuerten Livestream-Optimierung eine Vorreiterrolle einnimmt? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/stickler.live\/de\/kontakt\/\">Kontaktieren Sie uns heute<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve seen the video. A kebab shop owner, with an artistic flair perhaps better suited to a gallery than a food stall, liberally applies mayonnaise to everything from the meat to the packaging. The caption, &#8220;When companies add AI to their product portfolio,&#8221; hits the nail on the head. It&#8217;s a comical, yet accurate representation [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1374,1364,1375,1367,1392,1376],"tags":[1394,1400,1402,1401,1403,1395,1399,1404,1398,1396,1406,1405,1397],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-analytics","category-live-commerce","category-resources","category-stickler-tools","category-tiktok","tag-ai","tag-ai-fatigue","tag-ai-in-livestreaming","tag-ai-product-scripting","tag-ai-powered-livestreaming","tag-artificial-intelligence","tag-data-driven","tag-data-driven-livestreaming","tag-marketing","tag-product-development","tag-sales-conversion-optimization","tag-stickler","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI: The New Mayonnaise? - STICKLER<\/title>\n<meta name=\"description\" content=\"Discover when AI adds genuine value to your business and when it&#039;s just hype. 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