{"id":7587,"date":"2025-06-25T10:48:56","date_gmt":"2025-06-25T09:48:56","guid":{"rendered":"https:\/\/stickler.live\/?p=7587"},"modified":"2026-02-23T16:10:06","modified_gmt":"2026-02-23T16:10:06","slug":"a-mina-de-ouro-de-2-trilhoes-de-atencao-por-que-o-comercio-ao-vivo-e-o-futuro-das-compras","status":"publish","type":"post","link":"https:\/\/stickler.live\/br\/2025\/06\/25\/the-2-trillion-attention-goldmine-why-live-commerce-is-the-future-of-shopping\/","title":{"rendered":"A mina de ouro de $2 trilh\u00f5es de aten\u00e7\u00e3o: Por que o com\u00e9rcio ao vivo \u00e9 o futuro das compras"},"content":{"rendered":"\n<p class=\"pt__1 pb__7 wp-block-paragraph\"><strong>Discover why Live Commerce is set to command 15% of global e-commerce &#8211; and how your brand can ride the wave, and not get left behind.<\/strong>  <\/p>\n\n\n\n<p class=\"pt__1 pb__7 wp-block-paragraph\">Download the Global Live Commerce Market Outlook 2030 for free by registering below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full pb__5\"><img decoding=\"async\" width=\"2052\" height=\"950\" data-attachment-id=\"7644\" data-permalink=\"https:\/\/stickler.live\/br\/livecommerce-global-update-june-2025\/\" data-orig-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/LiveCommerce-Global-Update-June-2025.png\" data-orig-size=\"2052,950\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LiveCommerce Global Update June 2025\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/LiveCommerce-Global-Update-June-2025.png\" data-src=\"https:\/\/stickler.live\/wp-content\/smush-webp\/2025\/06\/LiveCommerce-Global-Update-June-2025.png.webp\" alt=\"Promotional graphic for the Global Live Commerce Market Outlook 2030, featuring a smartphone displaying a live shopping interface with a smiling individual and product details, set against a blurred shopping mall background.\" class=\"wp-image-7644 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2052px; --smush-placeholder-aspect-ratio: 2052\/950;\" \/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">Everyone in marketing is chasing attention and talking about retail media and influencer marketing. But while brands obsess over 3-second viewability on their ads, they\u2019re ignoring the one channel that delivers hours of <em>leaned-in, purchase-ready engagement<\/em> every single day: <strong>Live Commerce<\/strong>.<\/p>\n\n\n\n<p class=\"pb__8 wp-block-paragraph\">TikTok Shop already see&#8217;s 30,000 shoppable streams a day in the US &amp; UK. In China 70% of Livestreams on Douyin are from brands, not affiliates or influencers &#8211; is your brand ready for that?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pb__6\"><img decoding=\"async\" data-attachment-id=\"7661\" data-permalink=\"https:\/\/stickler.live\/br\/2025\/06\/25\/the-2-trillion-attention-goldmine-why-live-commerce-is-the-future-of-shopping\/stickler-live-live-commerce-global-forecast-2016-2030\/\" data-orig-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Live-Commerce-Global-Forecast-2016-2030.png\" data-orig-size=\"2642,1554\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stickler Live &amp;#8211; Live Commerce Global Forecast 2016 &amp;#8211; 2030\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Live-Commerce-Global-Forecast-2016-2030.png\" data-src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Live-Commerce-Global-Forecast-2016-2030-1024x602.png\" alt=\"Graph showing the forecast for Live Commerce Global Gross Merchandise Value (GMV) excluding China from 2016 to 2030, illustrating growth trends by region.\" class=\"wp-image-7661 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/602;\" \/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">In Southeast Asia, consumers spend hours watching livestreams &#8211; engaging, asking questions, buying on the spot. This isn&#8217;t because they&#8217;re in Asia, we&#8217;re seeing the same in the U.S., where TikTok Shop went from \u201cnon-starter\u201d to \u201cAmazon challenger\u201d in a single holiday season. Now, across Europe and LATAM, major brands are already broadcasting and banking real revenue as TikTok Shop and other Live platforms start changing consumer behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pb__6\"><img decoding=\"async\" data-attachment-id=\"7662\" data-permalink=\"https:\/\/stickler.live\/br\/2025\/06\/25\/the-2-trillion-attention-goldmine-why-live-commerce-is-the-future-of-shopping\/stickler-live-global-e-commerce-platforms-gmv-from-launch\/\" data-orig-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Global-e-commerce-platforms-GMV-from-launch.png\" data-orig-size=\"2474,1164\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stickler Live &amp;#8211; Global e-commerce platforms GMV from launch\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Global-e-commerce-platforms-GMV-from-launch.png\" data-src=\"https:\/\/stickler.live\/wp-content\/uploads\/2025\/06\/Stickler-Live-Global-e-commerce-platforms-GMV-from-launch-1024x482.png\" alt=\"Graph showing the Gross Merchandise Value (GMV) of global e-commerce platforms from launch, including TikTok, Alibaba, and Amazon, over 30 years.\" class=\"wp-image-7662 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/482;\" \/><\/figure>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\"><strong>The shift isn&#8217;t coming, it&#8217;s here.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download our <strong>Global Live Commerce Market Outlook 2030 (June 2025 Update)<\/strong> and uncover:<\/p>\n\n\n\n<ul class=\"wp-block-list pl__7\">\n<li>The real reasons why Live Commerce now drives ~25% of ecommerce GMV in Asia &#8211; and will do the same in the West<\/li>\n\n\n\n<li>How TikTok Shop flipped the script in just 18 months<\/li>\n\n\n\n<li>Platform deep-dives: What Western platforms are doing to catch up &#8211; and where they\u2019re falling short<\/li>\n\n\n\n<li>Which markets are about to explode (hint: it\u2019s not just the U.S.)<\/li>\n\n\n\n<li>How Live Commerce is becoming the performance engine of retail media<\/li>\n\n\n\n<li>The strategies winning brands are using to scale fast and stay ahead<\/li>\n<\/ul>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\">This isn\u2019t just about shopping. It\u2019s about how brands will earn and convert attention in the next decade.<\/p>\n\n\n\n<p class=\"pb__7 wp-block-paragraph\"><strong>Sign up now to download the Global Live Commerce Market Outlook 2030 (June 2025 Update)<\/strong> <strong>&#8211; and start building for what\u2019s now, and next.<\/strong>  <strong>Or <a href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:VA6C2:2403fd3d-8e4d-4dbf-b551-0bbaf90f34f6\"><em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0062fc\" class=\"has-inline-color\"><span style=\"text-decoration: underline;\">click here<\/span><\/mark><\/em><\/a> to download the research directly.<\/strong><\/p>\n\n\n\n\t<div class=\"fluentform-block-7d501d18-cec4 ffblock-block-frontend\">\n\t\t<div class=\"ffblock-fluent-form-wrapper ffblock-fluent-form-style-1 ffblock-fluentform-subscription\">\n\t\t\t<div class='fluentform ff-default fluentform_wrapper_2 ffs_default_wrap'><form data-form_id=\"2\" id=\"fluentform_2\" class=\"frm-fluent-form fluent_form_2 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