{"id":488,"date":"2023-08-21T07:56:00","date_gmt":"2023-08-21T06:56:00","guid":{"rendered":"https:\/\/stickler.live\/?p=488"},"modified":"2023-11-29T06:56:13","modified_gmt":"2023-11-29T06:56:13","slug":"a-evolucao-do-tiktok-novos-recursos-e-direcao","status":"publish","type":"post","link":"https:\/\/stickler.live\/br\/2023\/08\/21\/the-evolution-of-tiktok-new-features-and-direction\/","title":{"rendered":"A evolu\u00e7\u00e3o do TikTok - Novos recursos e dire\u00e7\u00e3o"},"content":{"rendered":"<figure class=\"wp-block-image size-large pb__5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp\" alt=\"Demonstra\u00e7\u00e3o de produtos de beleza em transmiss\u00e3o ao vivo na TikTok Shop com pontua\u00e7\u00e3o de engajamento de 86%\" class=\"wp-image-482\" srcset=\"https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1024x576.webp 1024w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-300x169.webp 300w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-768x432.webp 768w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1536x864.webp 1536w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-2048x1152.webp 2048w, https:\/\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2-1200x675.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>O Live Commerce continua em alta, e a equipe da Stickler est\u00e1 animada com a evolu\u00e7\u00e3o do espa\u00e7o Live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Percebemos que o TikTok lan\u00e7ou recentemente alguns novos recursos para otimizar suas opera\u00e7\u00f5es AO VIVO e incentivar a concorr\u00eancia entre os vendedores, e tivemos o privil\u00e9gio de estar na primeira fila para acompanhar todo esse progresso.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que h\u00e1 de novo?<\/strong><br>Eles adicionaram dois novos recursos \u00e0s suas fun\u00e7\u00f5es m\u00f3veis para moderadores, acrescentando uma guia \u201cGerenciamento de voucher\u201d e uma guia \u201cSorteio ao vivo\u201d na cesta. Anteriormente, isso era feito por meio do site da TikTok Shop, o que exigia que um membro adicional da equipe o gerenciasse de fora da c\u00e2mera ou que os anfitri\u00f5es gastassem tempo (durante a transmiss\u00e3o) para gerenciar por meio de um dispositivo adicional.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que isso significa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso permite que os moderadores gerenciem esses dois fatores diretamente por meio do aplicativo m\u00f3vel, simplificando o processo de opera\u00e7\u00f5es ao permitir que o anfitri\u00e3o o modifique diretamente em seu aplicativo m\u00f3vel, reduzindo a necessidade de suporte adicional da equipe nos bastidores. Transformando o anfitri\u00e3o em um anfitri\u00e3o e moderador 2 em 1, que pode ajustar esses fatores sem atrito com base no fluxo em andamento. Se isso funcionar, a ideia \u00e9 que isso otimizaria suas opera\u00e7\u00f5es LIVE e as tornaria mais perfeitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Inspira\u00e7\u00e3o em v\u00eddeo!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO \u201dVideo Inspiration\u2019 permite que os vendedores visualizem o conte\u00fado de formato curto de outros vendedores com base em um sistema de classifica\u00e7\u00e3o de v\u00e1rios fatores, como maior receita e maior convers\u00e3o. Supomos que o objetivo seja criar um centro \u00fanico para que os vendedores monitorem o conte\u00fado de seus concorrentes sob o pretexto de fornecer inspira\u00e7\u00e3o para que eles o reproduzam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o Stickler pode complementar essas atualiza\u00e7\u00f5es?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Stickler criou a primeira ferramenta de escuta do mundo que permite aos usu\u00e1rios rastrear e analisar dados AO VIVO em transmiss\u00f5es, canais e regi\u00f5es. Oferece insights, permitindo que os vendedores otimizem sua estrat\u00e9gia ao vivo e obtenham mais vendas sem esfor\u00e7o.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para onde vamos a partir de agora?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses novos recursos t\u00eam o objetivo de incentivar os vendedores a criar um conte\u00fado melhor e mais curto, mostrando o que funciona nos concorrentes. Nada de novo aqui, uma plataforma digital que aumenta o n\u00edvel de concorr\u00eancia entre os vendedores e resulta em uma atmosfera de tens\u00e3o \u00e0 medida que os vendedores competem para aumentar seu Gross Merchandise Value (GMV).<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso est\u00e1 de acordo com o recente lan\u00e7amento do sistema de n\u00edveis do TikTok Service Partner (TSP), que classifica os TSPs com base em v\u00e1rios fatores, incentivando-os com benef\u00edcios de suporte que antes eram oferecidos a todos. Isso demonstra o progresso da TikTok em dire\u00e7\u00e3o a uma plataforma sem interven\u00e7\u00e3o, na qual partes externas, como a Stickler, e TSPs gerenciam a maior parte de seus pr\u00f3prios processos em um ecossistema interno sem o suporte direto da TikTok.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que eles atingirem a massa cr\u00edtica, esperamos ver mais dos efeitos de rede padr\u00e3o da Internet entrarem em a\u00e7\u00e3o, pois o TikTok continua sua miss\u00e3o de se tornar a pr\u00f3xima grande plataforma com poder de mercado!<\/p>","protected":false},"excerpt":{"rendered":"<p>Live Commerce is continuing to come in hot, and the team at Stickler are excited over the evolution of the Live space. We noticed that TikTok recently launched some new features to optimise their LIVE operations and incentivise competition between sellers, and we\u2019ve been privileged to have a front row seat to all this progress. [&hellip;]<\/p>\n","protected":false},"author":241416937,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[1375,1376],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-commerce","category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Evolution of TikTok - New Features and Direction - STICKLER<\/title>\n<meta name=\"description\" content=\"TikTok added mobile moderator tools for voucher management and giveaways. 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See how these features streamline your live commerce operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stickler.live\/br\/2023\/08\/21\/a-evolucao-do-tiktok-novos-recursos-e-direcao\/\" \/>\n<meta property=\"og:site_name\" content=\"STICKLER\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T06:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T06:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/stickler.live\/wp-content\/uploads\/2023\/11\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp?fit=3999%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3999\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Fionn Hyndman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:site\" content=\"@SticklerLive\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fionn Hyndman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\"},\"author\":{\"name\":\"Fionn Hyndman\",\"@id\":\"https:\\\/\\\/stickler.live\\\/#\\\/schema\\\/person\\\/5112e924d96b86f74c362c2521903261\"},\"headline\":\"The Evolution of TikTok &#8211; New Features and Direction\",\"datePublished\":\"2023-08-21T06:56:00+00:00\",\"dateModified\":\"2023-11-29T06:56:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp\",\"articleSection\":[\"Live Commerce\",\"TikTok\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\",\"url\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/\",\"name\":\"The Evolution of TikTok - New Features and Direction - STICKLER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stickler.live\\\/2023\\\/08\\\/21\\\/the-evolution-of-tiktok-new-features-and-direction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stickler.live\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/0a8051_756243f49f5a4e0c969606c4e588b289mv2.webp\",\"datePublished\":\"2023-08-21T06:56:00+00:00\",\"dateModified\":\"2023-11-29T06:56:13+00:00\",\"description\":\"TikTok added mobile moderator tools for voucher management and giveaways. 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