{"id":1966,"date":"2024-09-20T04:29:19","date_gmt":"2024-09-20T03:29:19","guid":{"rendered":"https:\/\/stickler.live\/?p=1966"},"modified":"2024-09-24T02:24:34","modified_gmt":"2024-09-24T01:24:34","slug":"tiktok-live-qual-e-o-objetivo","status":"publish","type":"post","link":"https:\/\/stickler.live\/br\/2024\/09\/20\/tiktok-live-whats-the-point\/","title":{"rendered":"TikTok Live - Qual \u00e9 o objetivo?"},"content":{"rendered":"
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Os n\u00fameros e o alcance<\/mark><\/p>\n\n\n\n

Esque\u00e7a 30 compradores - o TikTok Live coloca voc\u00ea na frente de 800!<\/h2>\n\n\n\n
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Um dos shopping centers mais populares de Cingapura, o ION Orchard registrou um tr\u00e1fego mensal de 4,9 milh\u00f5es de clientes por m\u00eas. Isso parece um n\u00famero enorme, mas se dividirmos esse n\u00famero entre mais de 400 lojas, estamos falando de apenas 34 clientes em potencial em uma hora, com os quais seu vendedor na loja talvez nem tenha tido a chance de falar.<\/p>\n<\/div>\n\n\n\n

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Aqui est\u00e1 uma compara\u00e7\u00e3o incr\u00edvel: A Stickler fez um desafio ao vivo com a YSG em maio de 2024 e a equipe entrou AO VIVO no TikTok pela primeira vez, conquistando mais de 1.000 espectadores em menos de 2 horas. N\u00e3o gastamos nada em marketing nem nos esfor\u00e7amos para promover o evento. Em um determinado momento, a transmiss\u00e3o ao vivo atingiu 80 espectadores simult\u00e2neos.<\/strong><\/mark><\/p>\n\n\n\n

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Voc\u00ea consegue imaginar 80 pessoas reunidas em uma loja f\u00edsica em uma tarde aleat\u00f3ria, ouvindo o que o seu vendedor tem a dizer sobre os seus produtos? Essa \u00e9 uma diferen\u00e7a enorme em termos de exposi\u00e7\u00e3o e realmente mostra como as plataformas on-line podem ser poderosas para alcan\u00e7ar muito mais pessoas!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Fale conosco hoje mesmo<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Entrada<\/figure>
\"Interior<\/figure>
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Ref: Tr\u00e1fego de pedestres de lojas f\u00edsicas em um dos shopping centers mais populares de Cingapura <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Interface<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Desafio ao vivo Stickler x YSG<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Engajamento em tempo real<\/p>\n\n\n\n

Abandone as pesquisas: A transmiss\u00e3o ao vivo gera confian\u00e7a e feedback em tempo real<\/h2>\n\n\n\n
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Uma boa transmiss\u00e3o ao vivo tem tudo a ver com intera\u00e7\u00e3o em tempo real. O TikTok Live oferece \u00e0s marcas e empresas a chance de interagir diretamente com o p\u00fablico, seja para apresentar um produto, fazer uma sess\u00e3o de perguntas e respostas ou realizar um tutorial ao vivo. Essa conex\u00e3o direta ajuda a criar confian\u00e7a e a fortalecer o relacionamento com seus clientes.<\/p>\n\n\n\n

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Elas tamb\u00e9m oferecem uma vis\u00e3o crua e sem filtros da personalidade e das opera\u00e7\u00f5es da marca e da empresa. As transmiss\u00f5es ao vivo ajudam a retratar a transpar\u00eancia, seja por meio de demonstra\u00e7\u00f5es de produtos, conte\u00fado dos bastidores ou suporte ao cliente em tempo real.<\/strong><\/mark><\/p>\n\n\n\n

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N\u00e3o h\u00e1 mais formul\u00e1rios de pesquisa com clientes. Os coment\u00e1rios da transmiss\u00e3o ao vivo s\u00e3o sua resposta ao que as pessoas querem.<\/p>\n\n\n\n

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Experimente agora<\/strong><\/a><\/div>\n\n\n\n
Saiba mais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Vendas imediatas<\/mark><\/p>\n\n\n\n

Compras instant\u00e2neas: A nova maneira de fazer compras<\/h2>\n\n\n\n
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Para marcas e empresas que desejam impulsionar as vendas instant\u00e2neas, o TikTok Live \u00e9 um divisor de \u00e1guas. Com seus recursos de compras ao vivo, voc\u00ea pode exibir produtos e permitir que os espectadores os comprem na hora. N\u00e3o \u00e9 preciso falar \"adicione ao seu carrinho\", basta selecionar um produto e pagar. \u00c9 s\u00f3 isso. O produto aparece na porta dos espectadores em alguns dias.<\/p>\n\n\n\n

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Para os clientes, \u00e9 como fazer uma compra f\u00edsica na loja depois de consultar o vendedor (nesse caso, o apresentador da transmiss\u00e3o ao vivo \u00e9 o vendedor). A diferen\u00e7a \u00e9 que o cliente pode fazer isso em qualquer lugar e a qualquer momento, sem se preocupar em como levar a compra para casa.<\/mark><\/strong><\/p>\n\n\n\n

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Voc\u00ea deve estar se perguntando: por que o TikTok Live, especificamente? Bem... At\u00e9 o momento, \u00e9 a \u00fanica plataforma de m\u00eddia social que permite o check-out direto com pagamento no aplicativo e cuida da entrega na \u00faltima milha. Outras est\u00e3o se aproximando, mas nenhuma oferece a mesma experi\u00eancia de usu\u00e1rio e geralmente redirecionam os usu\u00e1rios para um terceiro para fazer a compra, o que, por sua vez, corre o risco de perder as vendas.<\/p>\n\n\n\n

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Vamos conversar<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Transmiss\u00e3o<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":241416941,"featured_media":2148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1391,1375,1365,1376,97],"tags":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-live-commerce","category-marketing","category-tiktok","category-uncategorised"],"yoast_head":"\nTikTok Live - What\u2019s the point? - STICKLER<\/title>\n<meta name=\"description\" content=\"Understand TikTok Live reach and viewer engagement potential. 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